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Hacking Product Intuition

Hacking Product Intuition

UX & Product Munich

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Stephen M. Walker II

February 20, 2020
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  1. Hacking Product Intuition Stephen M. Walker II Head of Product,

    Freeletics February 20, 2020
  2. SMWII Challenging and inspiring athletes around the world to become

    their greatest version… Freeletics
  3. SMWII Designed products & teams at a few places

  4. None
  5. SMWII What is product intuition?

  6. SMWII Mental shortcuts formed from understanding people– specifically their needs

    and behaviors.
  7. SMWII How do you build your product intuition?

  8. SMWII 1. Talk to people 2. Test ideas 3. Review

    product use
  9. SMWII How does intuition influence products over time?

  10. SMWII

  11. SMWII

  12. SMWII Optimize for learning over building to gain speed.

  13. SMWII Product Discovery Image Source ProductBoard.com

  14. SMWII (Hacked) Product Discovery Illustration Source GV.com Problem Learn Insight

    Idea Prototype
  15. SMWII (Hacked) Product Discovery Problem What problem are you trying

    to solve? Map What existing solutions exist? What do you believe? What are your questions? Research Talk to people about the problem and their solution to solving it.
  16. SMWII Your job: craft questions and talk to people.

  17. SMWII “Become world-class by asking good questions.”

  18. SMWII Belief People expect and want to have a daily

    or weekly episode to listen to. Question How and when do you currently listen to podcasts? Reverse Engineer Your Beliefs
  19. SMWII • Why (did you choose this service) • What

    (is the problem it’s solving for you) • How (do you use the service) • Who (told you about it) • Where (do you use the service) • When (do you use the service) • €€€ (is it expensive)
  20. SMWII “There are no facts inside the building, so get

    outside”
  21. SMWII One More Hack

  22. SMWII Better inputs, better results.

  23. Questions?