Hacking Product Intuition

UX & Product Munich

Transcript

1. Hacking Product Intuition
   Stephen M. Walker II
   Head of Product, Freeletics
   February 20, 2020
   

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2. SMWII
   Challenging and
   inspiring athletes
   around the world
   to become their
   greatest
   version…
   Freeletics
   

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3. SMWII
   Designed
   products &
   teams at a
   few places
   

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5. SMWII
   What is product intuition?
   

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6. SMWII
   Mental shortcuts formed
   from understanding
   people– specifically their
   needs and behaviors.
   

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7. SMWII
   How do you build
   your product intuition?
   

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8. SMWII
   1. Talk to people
   2. Test ideas
   3. Review product use
   

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9. SMWII
   How does intuition influence
   products over time?
   

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10. SMWII
    

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11. SMWII
    

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12. SMWII
    Optimize for learning over
    building to gain speed.
    

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13. SMWII
    Product Discovery
    Image Source
    ProductBoard.com
    

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14. SMWII
    (Hacked) Product Discovery
    Illustration Source
    GV.com
    Problem
    Learn
    Insight
    Idea
    Prototype
    

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15. SMWII
    (Hacked) Product Discovery
    Problem
    What problem
    are you trying
    to solve?
    Map
    What existing
    solutions exist?
    What do you
    believe?
    What are your
    questions?
    Research
    Talk to people
    about the problem
    and their solution
    to solving it.
    

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16. SMWII
    Your job: craft questions
    and talk to people.
    

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17. SMWII
    “Become
    world-class by
    asking good
    questions.”
    

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18. SMWII
    Belief
    People expect and
    want to have a daily
    or weekly episode to
    listen to.
    Question
    How and when do
    you currently listen
    to podcasts?
    Reverse Engineer Your Beliefs
    

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19. SMWII
    • Why (did you choose this service)
    • What (is the problem it’s solving for you)
    • How (do you use the service)
    • Who (told you about it)
    • Where (do you use the service)
    • When (do you use the service)
    • €€€ (is it expensive)
    

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20. SMWII
    “There are no
    facts inside
    the building, so
    get outside”
    

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21. SMWII
    One More Hack
    

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22. SMWII
    Better inputs, better results.
    

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23. Questions?
    

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