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History of Freeletics 2013-2020

History of Freeletics 2013-2020

An infodeck version of the history of Freeletics. Taken from a talk at Munich Startup Safari 2019.

Stephen M. Walker II

October 23, 2019
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  1. History of
    Freeletics
    2013-2020
    Stephen M. Walker II
    Head of Product, Freeletics

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  2. Hello
    Stephen M. Walker II
    Head of Product, Freeletics

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  3. Thanks for
    coming out
    tonight.

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  4. Let me tell you
    about the history
    of Freeletics.

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  5. SMWII
    Challenging
    and inspiring
    people to
    become their
    greatest version
    Freeletics

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  6. SMWII
    Before
    the apps
    2013

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  7. We started with a PDF
    plan, which fueled
    our growth into a
    mobile app business.

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  8. It validated the core
    need: people don’t know
    what to do to achieve
    their fitness goals.

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  9. SMWII
    Riding
    the
    mobile
    wave
    2014 – 2015

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  10. The first app was
    a companion to
    the PDF plan.

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  11. But why have a PDF
    and an app, when
    you can just have
    an app?

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  12. We then launched a free
    and paid app, but moved
    quickly to one
    subscription-based app.

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  13. SMWII
    Holistic
    health &
    fitness
    expansion
    2016 – 2017

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  14. We continued to innovate
    for our customers,
    launching the Running,
    Gym, and Nutrition apps.

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  15. SMWII
    Evolving
    into a
    training
    platform
    2018 – 2019

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  16. It turns out, our
    customers wanted
    all of those features
    in one app.

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  17. We set out on a journey
    to integrate bodyweight,
    running, and weights
    into one Training app.

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  18. But we aren’t
    stopping
    there…

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  20. In 2019 we began testing
    mindfulness and audio-
    based coaching. We’ll
    roll it out to the world in
    2020.

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  21. SMWII
    A holistic
    coach in
    your pocket
    2020 and beyond

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  22. We want to be the holistic
    health and fitness coach
    with a focus on Training,
    Nutrition, and
    Mindfulness.

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  23. Open the app every day
    and have something to
    do to live a happier,
    healthier life.

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  24. Body and mind.

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  25. See you next
    time…

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