History of Freeletics 2013-2020

An infodeck version of the history of Freeletics. Taken from a talk at Munich Startup Safari 2019.

Transcript

1. History of Freeletics 2013-2020 Stephen M. Walker II Head of Product, Freeletics
2. Hello Stephen M. Walker II Head of Product, Freeletics
3. Thanks for coming out tonight.
4. Let me tell you about the history of Freeletics.
5. SMWII Challenging and inspiring people to become their greatest version Freeletics
6. SMWII Before the apps 2013
7. We started with a PDF plan, which fueled our growth into a mobile app business.
8. It validated the core need: people don’t know what to do to achieve their fitness goals.
9. SMWII Riding the mobile wave 2014 – 2015
10. The first app was a companion to the PDF plan.
11. But why have a PDF and an app, when you can just have an app?
12. We then launched a free and paid app, but moved quickly to one subscription-based app.
13. SMWII Holistic health & fitness expansion 2016 – 2017
14. We continued to innovate for our customers, launching the Running, Gym, and Nutrition apps.
15. SMWII Evolving into a training platform 2018 – 2019
16. It turns out, our customers wanted all of those features in one app.
17. We set out on a journey to integrate bodyweight, running, and weights into one Training app.
18. But we aren’t stopping there…
20. In 2019 we began testing mindfulness and audio- based coaching. We’ll roll it out to the world in 2020.
21. SMWII A holistic coach in your pocket 2020 and beyond
22. We want to be the holistic health and fitness coach with a focus on Training, Nutrition, and Mindfulness.
23. Open the app every day and have something to do to live a happier, healthier life.
24. Body and mind.
25. See you next time…