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History of Freeletics 2013-2020

History of Freeletics 2013-2020

An infodeck version of the history of Freeletics. Taken from a talk at Munich Startup Safari 2019.

Stephen M. Walker II

October 23, 2019

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  1. It validated the core need: people don’t know what to

    do to achieve their fitness goals.
  2. We then launched a free and paid app, but moved

    quickly to one subscription-based app.
  3. In 2019 we began testing mindfulness and audio- based coaching.

    We’ll roll it out to the world in 2020.
  4. We want to be the holistic health and fitness coach

    with a focus on Training, Nutrition, and Mindfulness.
  5. Open the app every day and have something to do

    to live a happier, healthier life.