An infodeck version of the history of Freeletics. Taken from a talk at Munich Startup Safari 2019.
History ofFreeletics2013-2020Stephen M. Walker IIHead of Product, Freeletics
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HelloStephen M. Walker IIHead of Product, Freeletics
Thanks forcoming outtonight.
Let me tell youabout the historyof Freeletics.
SMWIIChallengingand inspiringpeople tobecome theirgreatest versionFreeletics
SMWIIBeforethe apps2013
We started with a PDFplan, which fueledour growth into amobile app business.
It validated the coreneed: people don’t knowwhat to do to achievetheir fitness goals.
SMWIIRidingthemobilewave2014 – 2015
The first app wasa companion tothe PDF plan.
But why have a PDFand an app, whenyou can just havean app?
We then launched a freeand paid app, but movedquickly to onesubscription-based app.
SMWIIHolistichealth &fitnessexpansion2016 – 2017
We continued to innovatefor our customers,launching the Running,Gym, and Nutrition apps.
SMWIIEvolvinginto atrainingplatform2018 – 2019
It turns out, ourcustomers wantedall of those featuresin one app.
We set out on a journeyto integrate bodyweight,running, and weightsinto one Training app.
But we aren’tstoppingthere…
In 2019 we began testingmindfulness and audio-based coaching. We’llroll it out to the world in2020.
SMWIIA holisticcoach inyour pocket2020 and beyond
We want to be the holistichealth and fitness coachwith a focus on Training,Nutrition, andMindfulness.
Open the app every dayand have something todo to live a happier,healthier life.
Body and mind.
See you nexttime…