History of Freeletics 2013-2020

An infodeck version of the history of Freeletics. Taken from a talk at Munich Startup Safari 2019.

Transcript

1. History of
   Freeletics
   2013-2020
   Stephen M. Walker II
   Head of Product, Freeletics
   

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2. Hello
   Stephen M. Walker II
   Head of Product, Freeletics
   

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3. Thanks for
   coming out
   tonight.
   

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4. Let me tell you
   about the history
   of Freeletics.
   

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5. SMWII
   Challenging
   and inspiring
   people to
   become their
   greatest version
   Freeletics
   

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6. SMWII
   Before
   the apps
   2013
   

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7. We started with a PDF
   plan, which fueled
   our growth into a
   mobile app business.
   

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8. It validated the core
   need: people don’t know
   what to do to achieve
   their fitness goals.
   

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9. SMWII
   Riding
   the
   mobile
   wave
   2014 – 2015
   

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10. The first app was
    a companion to
    the PDF plan.
    

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11. But why have a PDF
    and an app, when
    you can just have
    an app?
    

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12. We then launched a free
    and paid app, but moved
    quickly to one
    subscription-based app.
    

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13. SMWII
    Holistic
    health &
    fitness
    expansion
    2016 – 2017
    

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14. We continued to innovate
    for our customers,
    launching the Running,
    Gym, and Nutrition apps.
    

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15. SMWII
    Evolving
    into a
    training
    platform
    2018 – 2019
    

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16. It turns out, our
    customers wanted
    all of those features
    in one app.
    

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17. We set out on a journey
    to integrate bodyweight,
    running, and weights
    into one Training app.
    

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18. But we aren’t
    stopping
    there…
    

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20. In 2019 we began testing
    mindfulness and audio-
    based coaching. We’ll
    roll it out to the world in
    2020.
    

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21. SMWII
    A holistic
    coach in
    your pocket
    2020 and beyond
    

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22. We want to be the holistic
    health and fitness coach
    with a focus on Training,
    Nutrition, and
    Mindfulness.
    

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23. Open the app every day
    and have something to
    do to live a happier,
    healthier life.
    

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24. Body and mind.
    

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25. See you next
    time…
    

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