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6 Things Your Growth Strategy Says About You and Your Company

6 Things Your Growth Strategy Says About You and Your Company

Cheeky presentation on building a portfolio model for growth

Stephen M. Walker II

March 25, 2021
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  1. 6 Things Your Growth
    Strategy Says About You And
    Your Company
    Stephen M. Walker II

    Senior Director, Product & Design
    March 25, 2021

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  2. Focused Vague


    Intentional Accidental


    Disciplined Erratic


    Self-aware Delusional


    Truth Seeking Political


    Multiple Horizons Now

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  3. Move one metric


    For this segment

    With these hypotheses


    In our market


    To know how we grow


    Today, tomorrow, and next year

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  4. SMWII
    An Efficient
    Frontier
    Risk Percent
    Return Percent

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  5. Two Fundamentals


    Risk tolerance


    and time horizon.

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  6. Time
    Growth
    Horizon 1


    Immediate value performance marketing, top-of-funnel optimization
    Horizon 2


    Next cycle activation, up and x-sell, new surface areas
    Horizon 3


    The Future new segments, adjacent JTBD
    McKinsey & Company 3 Horizons

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  9. Steal These Secrets

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  10. Great Artists Steal


    Reverse engineer a
    hypothesis from
    prior art.

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  11. Incredibly Simple


    Obvious value and
    delight in the fewest
    taps or clicks.

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  12. Words Matter


    Often your lowest
    hanging fruit is your
    CTA.

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  13. Reciprocity


    People will tell you
    everything you want
    to know if you make
    it valuable for them.

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  14. Personalization


    People like people
    and experiences
    that feel familiar.

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  15. Never Waste A
    Good Crisis


    Use macro events to
    understand future
    cohorts.

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  16. Focused Vague


    Intentional Accidental


    Disciplined Erratic


    Self-aware Delusional


    Truth Seeking Political


    Multiple Horizons Now

    View Slide