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6 Things Your Growth Strategy Says About You and Your Company
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Stephen M. Walker II
March 25, 2021
Business
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31
6 Things Your Growth Strategy Says About You and Your Company
Cheeky presentation on building a portfolio model for growth
Stephen M. Walker II
March 25, 2021
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Transcript
6 Things Your Growth Strategy Says About You And Your
Company Stephen M. Walker II Senior Director, Product & Design March 25, 2021
Focused Vague Intentional Accidental Disciplined Erratic Self-aware Delusional Truth Seeking
Political Multiple Horizons Now
Move one metric For this segment With these hypotheses
In our market To know how we grow Today, tomorrow, and next year
SMWII An Efficient Frontier Risk Percent Return Percent
Two Fundamentals Risk tolerance and time horizon.
Time Growth Horizon 1 Immediate value performance marketing, top-of-funnel optimization
Horizon 2 Next cycle activation, up and x-sell, new surface areas Horizon 3 The Future new segments, adjacent JTBD McKinsey & Company 3 Horizons
None
None
Steal These Secrets
Great Artists Steal Reverse engineer a hypothesis from prior art.
Incredibly Simple Obvious value and delight in the fewest taps
or clicks.
Words Matter Often your lowest hanging fruit is your CTA.
Reciprocity People will tell you everything you want to know
if you make it valuable for them.
Personalization People like people and experiences that feel familiar.
Never Waste A Good Crisis Use macro events to understand
future cohorts.
Focused Vague Intentional Accidental Disciplined Erratic Self-aware Delusional Truth Seeking
Political Multiple Horizons Now