6 Things Your Growth Strategy Says About You and Your Company

Cheeky presentation on building a portfolio model for growth

Transcript

1. 6 Things Your Growth Strategy Says About You And Your Company Stephen M. Walker II 
 Senior Director, Product & Design March 25, 2021
2. Focused Vague Intentional Accidental Disciplined Erratic Self-aware Delusional Truth Seeking Political Multiple Horizons Now
3. Move one metric For this segment 
 With these hypotheses In our market To know how we grow Today, tomorrow, and next year
4. SMWII An Efficient Frontier Risk Percent Return Percent
5. Two Fundamentals Risk tolerance and time horizon.
6. Time Growth Horizon 1 Immediate value performance marketing, top-of-funnel optimization Horizon 2 Next cycle activation, up and x-sell, new surface areas Horizon 3 The Future new segments, adjacent JTBD McKinsey & Company 3 Horizons
9. Steal These Secrets
10. Great Artists Steal Reverse engineer a hypothesis from prior art.
11. Incredibly Simple Obvious value and delight in the fewest taps or clicks.
12. Words Matter Often your lowest hanging fruit is your CTA.
13. Reciprocity People will tell you everything you want to know if you make it valuable for them.
14. Personalization People like people and experiences that feel familiar.
15. Never Waste A Good Crisis Use macro events to understand future cohorts.
16. Focused Vague Intentional Accidental Disciplined Erratic Self-aware Delusional Truth Seeking Political Multiple Horizons Now