Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
6 Things Your Growth Strategy Says About You an...
Search
Stephen M. Walker II
March 25, 2021
Business
0
37
6 Things Your Growth Strategy Says About You and Your Company
Cheeky presentation on building a portfolio model for growth
Stephen M. Walker II
March 25, 2021
Tweet
Share
More Decks by Stephen M. Walker II
See All by Stephen M. Walker II
Synthesizing Insights
stephenwalker
0
2.5k
Actionable OKRs for Product Leaders
stephenwalker
0
120
Hacking Product Intuition
stephenwalker
0
31
History of Freeletics 2013-2020
stephenwalker
0
390
Managing Innovation Infodeck
stephenwalker
0
270
Designing your company's DNA
stephenwalker
0
200
Other Decks in Business
See All in Business
OpenBridge株式会社 会社紹介資料 / We are hiring
openbridge
0
310
LW_brochure_engineer
lincwellhr
0
34k
採用説明資料
recruit_mitsukaru
0
1.5k
ties|クラウド顧客・案件管理システム - サービスのご紹介
so_kotani
2
430
FERMENSTATION Recruitment
fermenstation
0
400
Udyam Registration Portal - MSME Registration Online for Small Businesses in India
udyamr
0
340
アウトカムファーストな専門技術組織の構築と運用のための取り組み / Efforts to Build and Operate an Outcome-First Technical Expertise Organization
lycorptech_jp
PRO
4
440
DMM.com アルファ室採用案内資料
dmmcom2025
0
420
セーフィー株式会社(Safie Inc.) 会社紹介資料
safie_recruit
6
350k
特別講義 理系のための法学入門
seko_shuhei
2
2.4k
20250701_UPDATER_companysummary
updater_pr
0
81k
Platform Engineering done well: innovation, efficiency, market advantage - Matthew Skelton - ProductTank Auckland
matthewskelton
PRO
0
370
Featured
See All Featured
4 Signs Your Business is Dying
shpigford
184
22k
Imperfection Machines: The Place of Print at Facebook
scottboms
267
13k
Scaling GitHub
holman
460
140k
[RailsConf 2023 Opening Keynote] The Magic of Rails
eileencodes
29
9.6k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
656
60k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
35
2.4k
Unsuck your backbone
ammeep
671
58k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
161
15k
Producing Creativity
orderedlist
PRO
346
40k
Java REST API Framework Comparison - PWX 2021
mraible
31
8.7k
The Cult of Friendly URLs
andyhume
79
6.5k
Measuring & Analyzing Core Web Vitals
bluesmoon
7
510
Transcript
6 Things Your Growth Strategy Says About You And Your
Company Stephen M. Walker II Senior Director, Product & Design March 25, 2021
Focused Vague Intentional Accidental Disciplined Erratic Self-aware Delusional Truth Seeking
Political Multiple Horizons Now
Move one metric For this segment With these hypotheses
In our market To know how we grow Today, tomorrow, and next year
SMWII An Efficient Frontier Risk Percent Return Percent
Two Fundamentals Risk tolerance and time horizon.
Time Growth Horizon 1 Immediate value performance marketing, top-of-funnel optimization
Horizon 2 Next cycle activation, up and x-sell, new surface areas Horizon 3 The Future new segments, adjacent JTBD McKinsey & Company 3 Horizons
None
None
Steal These Secrets
Great Artists Steal Reverse engineer a hypothesis from prior art.
Incredibly Simple Obvious value and delight in the fewest taps
or clicks.
Words Matter Often your lowest hanging fruit is your CTA.
Reciprocity People will tell you everything you want to know
if you make it valuable for them.
Personalization People like people and experiences that feel familiar.
Never Waste A Good Crisis Use macro events to understand
future cohorts.
Focused Vague Intentional Accidental Disciplined Erratic Self-aware Delusional Truth Seeking
Political Multiple Horizons Now