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Managing Innovation Infodeck

Managing Innovation Infodeck

Managing Innovation: Empower your team to take risks, think for themselves, and reach audacious goals.

From La Product Conference Madrid 2019
https://laproductconf.com/lpc-2019-madrid/

Stephen M. Walker II

May 09, 2019
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  1. Managing
    Innovation
    Stephen M. Walker II
    Head of Product & Design @ Freeletics

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  2. SMWII
    16 Years
    Building
    Digital
    Products
    2003 – Present

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  3. SMWII
    Personalized
    fitness and
    nutrition
    coaching
    Freeletics

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  4. Managing Innovation
    Empower your team to
    take risks, think for
    themselves, and reach
    audacious goals.

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  5. Or better said…
    The processes and tools I
    use to build, manage, and
    empower my teams to think
    for themselves, take risks,
    and reach audacious goals.

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  6. Quentin
    Tarantino

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  7. Inspired by Quentin…
    Before diving into the
    details, I will outline
    the three key pillars of
    managing innovation.

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  8. Team
    The right people

    Environment
    Culture & structure

    Strategy

    Clear & concise
    01
    02
    03

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  9. Team, environment, and strategy…
    The people that make up your
    team, the environment and
    culture you shape, and the clarity
    in your strategy are the most
    important factors to successfully
    managing innovation.

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  10. Ditch quick fixes and focus on your team
    You can wrap amazing processes… what
    works at Amazon, the newest framework,
    what works at Google, buzzword of the
    week… but at the end of the day they won’t
    matter without carefully editing the team,
    setting up the right environment for their
    success, or pointing the team toward the
    star you believe is true north.

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  11. Defining
    innovation

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  12. “If you want to invent, do
    any innovation, anything
    new, you’re going to have
    failures because you need
    to experiment.” – Jeff Bezos

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  13. A new application
    of an idea to
    solve a problem

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  14. Palo
    Alto
    Research
    Center

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  15. Xerox PARC
    The 20th century witnessed a shift
    from individual inventors like Thomas
    Edison to institutions. PARC is
    responsible for foundational inventions
    in modern computing, ranging from the
    desktop computer to ethernet to
    object-oriented programming.

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  16. UberCab Pitch Deck

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  17. UberCab
    An excellent example of market
    innovation is the first iteration of
    Uber, then known as UberCab. Uber
    leveraged existing technologies and
    cars, remixing them to bring an
    exciting new experience to the world.

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  18. Apple iOS
    Contentful
    Facebook
    GetStream
    Google Android
    Spotify
    Stripe
    Transifex

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  19. Freeletics
    At Freeletics we leverage a wide
    array of hardware and software
    innovations to bring our product
    to market. Without these, our
    market innovation would not be
    possible.

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  20. Diffusion
    Market innovation
    Invention
    Foundational innovation
    Innovation Continuum

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  21. What do innovative
    environments have in
    common?

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  22. Countless hours of
    retrospectives and
    research on innovation
    surfaced these nine
    elements…

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  23. Autonomy
    Common goal
    Complimentary skills
    Leadership support
    Passion for the mission
    Reward shipping
    Safety to fail
    Shared tools
    Small team

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  24. Autonomy
    Teams have autonomy in
    designing and
    implementing the solution –
    but not always in selecting
    the problem to solve.

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  25. Common Goal
    Alignment around a common
    goal is absolutely required. In
    large organizations, imagine
    what your team’s goal might
    look like as a small startup.

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  26. Complimentary Skills
    A balance of skills from
    consumer empathy, data
    analysis, design, and
    engineering are required
    for successful innovation.

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  27. Leadership Support
    Projects without support
    from senior leaders
    sometimes succeed – but
    chances are they will fail or
    be killed.

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  28. Passion for the Mission
    People with a true passion
    for the mission behind their
    work will wake up early,
    stay late, and obsess over
    the details.

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  29. Reward Shipping
    Drop recognition for
    personality or politics,
    and focus on outcomes
    and shipping.

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  30. Safety to Fail
    A culture of experimentation
    is required to succeed. Many
    experiments will fail, but
    progress must be
    recognized.

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  31. Shared Tools
    From shared
    languages and process
    (Design Sprints) to
    software (Github).

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  32. Small Team
    Highly successful teams
    average at five people.
    Find the smallest unit
    possible for success.

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  33. Shipping the
    team

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  34. “The team with the
    best players wins.” 

    – Jack Welch

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  35. I don’t ship product
    — I ship the team
    that ships the
    product

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  36. Unless you write code,
    you don’t ship the product
    either. You support the
    team that does.

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  37. Challenge to all Product Managers
    Get involved in hiring
    and help shape your
    team.

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  38. How to assemble your team
    Experience and education
    matter, but focus on soft skills
    and the conversation details
    with candidates. I focus on
    the following nine traits.

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  39. Ambition
    Details
    Curiosity
    Impact
    Passion
    Polish
    Resilience
    Teamwork
    Values

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  40. Shaping the
    environment

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  41. “Robustness is when you care more
    about the few who like your work
    than the multitude that hate it
    (artists). Fragility is when you care
    more about the few who hate your
    work than the multitude who love it
    (politicians). ” – Nassim Taleb

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  42. Shaping a product environment
    One of my goals as a product
    leader is to build autonomy
    in my team while aligning
    across development teams
    and departments.

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  43. How to shape the product environment
    I use one tool (operating
    plan) and two processes
    (weekly product review and
    monthly roadmap review)
    to achieve this.

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  44. Team Operating Plan
    The operating plan is similar to
    a business plan for the team.
    It’s designed to help each team
    reflect on past learnings and
    create their future.

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  45. Elements of the Operating Plan
    Each plan details the
    team’s mission and
    customers, learnings,
    roadmap for the future, and
    measurements of success.

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  46. Weekly Product Review
    A weekly forum to discuss
    upcoming releases – both
    customer facing and A/B
    tests – with cross-
    discipline leaders.

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  47. Monthly Roadmap Review
    A monthly forum to discuss
    the rolling roadmap with
    engineering leaders and
    representatives from each
    department in the company.

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  48. Clarifying the
    strategy

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  49. “Luck is not a factor.
    Hope is not a strategy.”

    – James Cameron

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  50. The Why
    Your team will move mountains
    for the mission. I use every
    opportunity possible to reiterate
    why I wake up every day and why
    I moved around the world to
    work on Freeletics.

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  51. The Future
    To steal from IDEO: a picture is
    worth a thousand words, a
    prototype is worth a thousand
    meetings. Do everything possible,
    including sketches to illustrate
    your vision for the future.

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  52. Principles
    Define and communicate
    your product principles.
    These inform decisions and
    assist in moving debates
    forward.

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  53. When to communicate strategy
    Every day, everywhere. I use
    my personal communication,
    meetings, and all-hands as
    opportunities to reinforce the
    why, the vision, and principles.

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  54. Embrace the
    journey

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  55. Hard work is hard.

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  56. It should be obvious, however
    Set expectations. Challenge
    ambitions. And
    communicate truths. But
    remember to recognize and
    celebrate accomplishments.

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  57. “It's the doing of it. It's the process.
    It's the getting there. It's the journey.
    The journey is everything. It makes
    the destination worthwhile. You can
    only have a worthwhile destination
    after a worthwhile journey.”

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  58. Don’t get lost
    It’s easy to forget about the
    journey when focused on
    outcomes, measurements, and
    goals. The journey matters just
    as much as achieving them.

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  59. My challenge to you…
    Make the journey
    creating and shipping
    products enjoyable for
    you and your team.

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  60. Thank you.
    @aethelyon

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