Designing your company's DNA

Designing your Company's DNA, from startup to enterprise
From Design DNA 2018 @ Designit

Transcript

1. Designing Your
   Company DNA
   Startup to Enterprise
   Stephen M. Walker II
   Head of Product Design, Freeletics
   

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2. Intro
   

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3. “People at McDonald’s get
   trained for their positions,
   but people with far more
   complicated jobs don’t. It
   makes no sense.”
   – Ben Horowitz
   

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4. Capital
   One
   

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5. How do you build
   cohesive omni-
   channel experiences
   with 50K employees &
   800 locations?
   

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6. Teach
   Design Thinking
   Integrate
   Adaptive Path
   

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7. Amazon
   

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8. How do you foster
   rapid, constant
   innovation with 72k
   global builders?
   

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9. Standardize
   PR/FAQ
   Teach 

   Weekly Trainings
   

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10. Freeletics
    

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11. How do you solve
    the right problems
    at the right time?
    

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12. Document
    Practices + Secrets
    Teach 

    Embed + Train
    

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13. How do you shape
    your company?
    

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14. Design DNA
    Design Principles
    Methods + Software
    HCD/HCI
    

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15. Maker DNA
    Values
    Toolkit
    Knowledge
    

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16. Shape Your DNA
    Shared values,
    toolkit, and
    knowledge.
    

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17. Align Values
    Hiring
    Co-create
    Failure
    

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18. Invest in Training
    Tools
    Methods
    Secrets
    

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19. “Training is, quite
    simply, one of the
    highest-leverage
    activities.”
    – Andy Grove, CEO of Intel
    

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20. Thank you.
    @aethelyon
    

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