$30 off During Our Annual Pro Sale. View Details »

Designing your company's DNA

Stephen M. Walker II
November 20, 2018
Design
0
130

Designing your company's DNA

Designing your Company's DNA, from startup to enterprise
From Design DNA 2018 @ Designit

Stephen M. Walker II

November 20, 2018
Tweet

More Decks by Stephen M. Walker II

See All by Stephen M. Walker II
Synthesizing Insights
stephenwalker
0
910
Actionable OKRs for Product Leaders
stephenwalker
0
52
6 Things Your Growth Strategy Says About You and Your Company
stephenwalker
0
19
Hacking Product Intuition
stephenwalker
0
9
History of Freeletics 2013-2020
stephenwalker
0
150
Managing Innovation Infodeck
stephenwalker
0
250

Other Decks in Design

See All in Design
Kurashiru Brand Guideline
delyinc
0
1.2k
自分のYUMEMIに出会ってから、内定承諾までのストーリー
tact0001
0
630
ヘッドショットの気持ち良さを考える 〜フィードバックとUX〜
migi1982
1
200
プロダクトの価値を高めるための開発フロー改善 ─Figma編─
0sanai
0
260
[UX/UI design] Target users and developmental psychology
shira0000000
0
160
UXA2022 Day 2; Kerry Matheson and Catherine Gleeson- Slowing down to speed up: The accidental innovation
uxaustralia
PRO
1
270
とあるデザインマネージャーのキャリアパスとキャリア観
ray110
0
1.1k
「プロダクトとユーザーをつなぐ」BtoB SaaSデザインの面白さ
sizucca
1
1.1k
UXA2022 Day 2; Joel Perlgut - The Narrative Design of Everyday Things: Storytelling and Digital Products
uxaustralia
PRO
0
120
デザインシステムと画面パターン
fkady
1
550
UXA2022 Day 2; Matt Fenwick - Defending design: writing to influence
uxaustralia
PRO
0
110
Upper Hand
ruthbaraz
PRO
0
330

Featured

See All Featured
Six Lessons from altMBA
skipperchong
15
1.6k
Building Flexible Design Systems
yeseniaperezcruz
311
34k
10 Git Anti Patterns You Should be Aware of
lemiorhan
643
54k
Imperfection Machines: The Place of Print at Facebook
scottboms
254
12k
Fontdeck: Realign not Redesign
paulrobertlloyd
74
4.3k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
109
16k
Music & Morning Musume
bryan
36
4.5k
Design by the Numbers
sachag
271
17k
The Mythical Team-Month
searls
210
40k
Fashionably flexible responsive web design (full day workshop)
malarkey
396
63k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
215
21k
JazzCon 2018 Closing Keynote - Leadership for the Reluctant Leader
reverentgeek
175
8.9k

Transcript

  1. Designing Your Company DNA Startup to Enterprise Stephen M. Walker

    II Head of Product Design, Freeletics

  2. Intro

  3. “People at McDonald’s get trained for their positions, but people

    with far more complicated jobs don’t. It makes no sense.” – Ben Horowitz

  4. Capital One

  5. How do you build cohesive omni- channel experiences with 50K

    employees & 800 locations?

  6. Teach Design Thinking Integrate Adaptive Path

  7. Amazon

  8. How do you foster rapid, constant innovation with 72k global

    builders?

  9. Standardize PR/FAQ Teach 
 Weekly Trainings

  10. Freeletics

  11. How do you solve the right problems at the right

    time?

  12. Document Practices + Secrets Teach 
 Embed + Train

  13. How do you shape your company?

  14. Design DNA Design Principles Methods + Software HCD/HCI

  15. Maker DNA Values Toolkit Knowledge

  16. Shape Your DNA Shared values, toolkit, and knowledge.

  17. Align Values Hiring Co-create Failure

  18. Invest in Training Tools Methods Secrets

  19. “Training is, quite simply, one of the highest-leverage activities.” –

    Andy Grove, CEO of Intel

  20. Thank you. @aethelyon