Designing your company's DNA

Designing your Company's DNA, from startup to enterprise
From Design DNA 2018 @ Designit

Transcript

1. Designing Your Company DNA Startup to Enterprise Stephen M. Walker II Head of Product Design, Freeletics
2. Intro
3. “People at McDonald’s get trained for their positions, but people with far more complicated jobs don’t. It makes no sense.” – Ben Horowitz
4. Capital One
5. How do you build cohesive omni- channel experiences with 50K employees & 800 locations?
6. Teach Design Thinking Integrate Adaptive Path
7. Amazon
8. How do you foster rapid, constant innovation with 72k global builders?
9. Standardize PR/FAQ Teach 
 Weekly Trainings
10. Freeletics
11. How do you solve the right problems at the right time?
12. Document Practices + Secrets Teach 
 Embed + Train
13. How do you shape your company?
14. Design DNA Design Principles Methods + Software HCD/HCI
15. Maker DNA Values Toolkit Knowledge
16. Shape Your DNA Shared values, toolkit, and knowledge.
17. Align Values Hiring Co-create Failure
18. Invest in Training Tools Methods Secrets
19. “Training is, quite simply, one of the highest-leverage activities.” – Andy Grove, CEO of Intel
20. Thank you. @aethelyon