Lock in $30 Savings on PRO—Offer Ends Soon! ⏳

Designing your company's DNA

Avatar for Stephen M. Walker II Stephen M. Walker II
November 20, 2018
Design
0
210

Designing your company's DNA

Designing your Company's DNA, from startup to enterprise
From Design DNA 2018 @ Designit

Avatar for Stephen M. Walker II

Stephen M. Walker II

November 20, 2018
Tweet

More Decks by Stephen M. Walker II

See All by Stephen M. Walker II
Synthesizing Insights
Avatar for Stephen M. Walker II stephenwalker
0
2.6k
Actionable OKRs for Product Leaders
Avatar for Stephen M. Walker II stephenwalker
0
130
6 Things Your Growth Strategy Says About You and Your Company
Avatar for Stephen M. Walker II stephenwalker
0
43
Hacking Product Intuition
Avatar for Stephen M. Walker II stephenwalker
0
42
History of Freeletics 2013-2020
Avatar for Stephen M. Walker II stephenwalker
0
430
Managing Innovation Infodeck
Avatar for Stephen M. Walker II stephenwalker
0
270

Other Decks in Design

See All in Design
逆向きUIの世界 〜iOSアプリのRTL言語対応〜
Avatar for akatsuki174 akatsuki174
1
360
decksh object reference
Avatar for Anthony Starks ajstarks
2
1.5k
Findyのプロデチームの 歩みとこれから
Avatar for Satty satty9556
0
360
不確実性の時代にみんなで試したFigma × MCP × Cursor ハンズオン
Avatar for PERSOL CAREER Dev | techtekt techtekt
PRO
7
1.4k
Figmaレクチャー会Part1 基本のき編＠千株式会社 社内勉強会
Avatar for ぽん designer_no_pon
0
180
DESIGNEAST 2025 A-3
Avatar for Shigeru Kobayashi _kotobuki_
0
120
図じゃなく言語で描く - Common Ground for Design AI Operations.
Avatar for Kazuki Ikeda kazukiikeda
1
580
Shaolin_Showdown
Avatar for Sol Metts solmetts
0
190
OSO2025-マサカリと太陽：伝え方の情報デザイン
Avatar for majimasachi majimasachi
0
580
組織の右腕として共創する ー デザインと経営の二つの視点から見えた、新しい支援のかたち/ Designship2025_Nishimura
Avatar for 株式会社ルート root_recruit
0
250
mount_company_profile
Avatar for mount inc. mount_inc
0
4.1k
アンエシカルデザインの枠組みの提案 -HCD-Netダークパターン研究会活動報告-
Avatar for Yu Morita securecat
0
170

Featured

See All Featured
The AI Revolution Will Not Be Monopolized: How open-source beats economies of scale, even for LLMs
Avatar for Ines Montani inesmontani
PRO
2
2.8k
What the history of the web can teach us about the future of AI
Avatar for Ines Montani inesmontani
PRO
0
370
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
34
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
31
3k
Neural Spatial Audio Processing for Sound Field Analysis and Control
Avatar for NII S. Koyama's Lab skoyamalab
0
130
Highjacked: Video Game Concept Design
Avatar for Ryan Kendrick rkendrick25
PRO
0
250
Money Talks: Using Revenue to Get Sh*t Done
Avatar for Nikki Halliwell nikkihalliwell
0
120
Building the Perfect Custom Keyboard
Avatar for Naoto Takai takai
1
660
jQuery: Nuts, Bolts and Bling
Avatar for Doug Neiner dougneiner
65
8.3k
Reflections from 52 weeks, 52 projects
Avatar for Jefferson Lam jeffersonlam
355
21k
Google's AI Overviews - The New Search
Avatar for Barry Adams badams
0
870
The Pragmatic Product Professional
Avatar for Laura Van Doore lauravandoore
37
7.1k

Transcript

  1. Designing Your Company DNA Startup to Enterprise Stephen M. Walker

    II Head of Product Design, Freeletics

  2. Intro

  3. “People at McDonald’s get trained for their positions, but people

    with far more complicated jobs don’t. It makes no sense.” – Ben Horowitz

  4. Capital One

  5. How do you build cohesive omni- channel experiences with 50K

    employees & 800 locations?

  6. Teach Design Thinking Integrate Adaptive Path

  7. Amazon

  8. How do you foster rapid, constant innovation with 72k global

    builders?

  9. Standardize PR/FAQ Teach 
 Weekly Trainings

  10. Freeletics

  11. How do you solve the right problems at the right

    time?

  12. Document Practices + Secrets Teach 
 Embed + Train

  13. How do you shape your company?

  14. Design DNA Design Principles Methods + Software HCD/HCI

  15. Maker DNA Values Toolkit Knowledge

  16. Shape Your DNA Shared values, toolkit, and knowledge.

  17. Align Values Hiring Co-create Failure

  18. Invest in Training Tools Methods Secrets

  19. “Training is, quite simply, one of the highest-leverage activities.” –

    Andy Grove, CEO of Intel

  20. Thank you. @aethelyon