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Designing your company's DNA

Designing your company's DNA

Designing your Company's DNA, from startup to enterprise
From Design DNA 2018 @ Designit

Stephen M. Walker II

November 20, 2018
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  1. Designing Your
    Company DNA
    Startup to Enterprise
    Stephen M. Walker II
    Head of Product Design, Freeletics

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  2. “People at McDonald’s get
    trained for their positions,
    but people with far more
    complicated jobs don’t. It
    makes no sense.”
    – Ben Horowitz

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  3. How do you build
    cohesive omni-
    channel experiences
    with 50K employees &
    800 locations?

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  4. Teach
    Design Thinking
    Integrate
    Adaptive Path

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  5. How do you foster
    rapid, constant
    innovation with 72k
    global builders?

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  6. Standardize
    PR/FAQ
    Teach 

    Weekly Trainings

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  7. How do you solve
    the right problems
    at the right time?

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  8. Document
    Practices + Secrets
    Teach 

    Embed + Train

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  9. How do you shape
    your company?

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  10. Design DNA
    Design Principles
    Methods + Software
    HCD/HCI

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  11. Maker DNA
    Values
    Toolkit
    Knowledge

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  12. Shape Your DNA
    Shared values,
    toolkit, and
    knowledge.

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  13. Align Values
    Hiring
    Co-create
    Failure

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  14. Invest in Training
    Tools
    Methods
    Secrets

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  15. “Training is, quite
    simply, one of the
    highest-leverage
    activities.”
    – Andy Grove, CEO of Intel

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  16. Thank you.
    @aethelyon

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