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Designing your company's DNA
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Stephen M. Walker II
November 20, 2018
Design
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Designing your company's DNA
Designing your Company's DNA, from startup to enterprise
From Design DNA 2018 @ Designit
Stephen M. Walker II
November 20, 2018
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Transcript
Designing Your Company DNA Startup to Enterprise Stephen M. Walker
II Head of Product Design, Freeletics
Intro
“People at McDonald’s get trained for their positions, but people
with far more complicated jobs don’t. It makes no sense.” – Ben Horowitz
Capital One
How do you build cohesive omni- channel experiences with 50K
employees & 800 locations?
Teach Design Thinking Integrate Adaptive Path
Amazon
How do you foster rapid, constant innovation with 72k global
builders?
Standardize PR/FAQ Teach Weekly Trainings
Freeletics
How do you solve the right problems at the right
time?
Document Practices + Secrets Teach Embed + Train
How do you shape your company?
Design DNA Design Principles Methods + Software HCD/HCI
Maker DNA Values Toolkit Knowledge
Shape Your DNA Shared values, toolkit, and knowledge.
Align Values Hiring Co-create Failure
Invest in Training Tools Methods Secrets
“Training is, quite simply, one of the highest-leverage activities.” –
Andy Grove, CEO of Intel
Thank you. @aethelyon