O O T Maxi-Maxi Strategy Maxi-Mini Strategy Mini-Maxi Strategy Mini-Mini Strategy S T W TOWS Matrix Strategic recommendations for Electronic Arts Inc. With a strong portfolio of popular franchises and mobile platforms, and a large, engaged community of players, EA has a strong foundation to build upon. Leveraging their financial performance, innovation, and engagement, they should capitalize on global events and explore new content and modalities to unlock the potential of interactive entertainment and maximize their growth potential. EA should leverage global events like the 2022 World Cup to further strengthen EA's presence in the industry and maximize growth potential. Additionally, the consultant recommends investing in global online communities, interactive storytelling, and network power to unlock the potential of interactive entertainment and drive creativity and innovation for long-term financial growth. To mitigate weaknesses, EA can on monetizing games, strengthening stability through IP and talent, and increasing exposure to mobile. EA should capitalize on its strengths in order to mitigate the threats it faces. To this end, the company should focus on innovating and engaging with its players, while also expanding its portfolio in order to better compete in the mobile gaming market and stay ahead of new competitors and genres. By doing so, EA can capitalize on its strong financial performance and growth opportunities to remain a leader in the gaming industry. Given the threats posed by economic uncertainty, mobile weakness, and the emergence of new competitors and genres, EA should focus on strengthening their financial position, increasing their exposure to the mobile market, and investing in talent and intellectual property to foster future stability. To do this, EA should employ cost-cutting measures and focus on diversifying their products and services to stay competitive and profitable in the long-term.