O N D I G I T A L M A R K E T I N G THE CONCEPT OF DIGITAL MARKETING Today, we have more and more people connected to the internet leaving the TV and radio in the background. The way people consume and buy has changed, which means that offline marketing is not as effective as it used to be. And, with the Internet ever more present in everyone's life, it comes as no surprise that digital marketing is now one of the top ways businesses have to communicate with the public in a direct, personalized, and timely manner.
D I G I T A L M A R K E T I N G D I G I T A L M A R K E T I N G L e t ´ s s t a r t b y a n a l y z i n g t h o s e t w o w o r d s s e p a r a t e l y : M a r k e t i n g i s n o t h i n g m o r e t h a n c r e a t i n g a c o n n e c t i o n w i t h a s p e c i f i c t a r g e t a u d i e n c e t o i d e n t i f y n e e d s a n d d e s i r e s a n d o f f e r t h e m o s t a p p r o p r i a t e s o l u t i o n s . A n d d i g i t a l m e a n s o n l i n e . S o w h a t i s D i g i t a l M a r k e t i n g ? I t i s t h e g a t h e r i n g o f t h e s e m a r k e t i n g s t r a t e g i e s h o w e v e r d o n e i n t h e d i g i t a l w o r l d , o n l i n e . THE DEFINITION OF
D I G I T A L M A R K E T I N G D A T A & S E G M E N T A T I O N Digital Marketing or Online Marketing can be considered, in an objective way, all actions of promotion and communication of a brand or product through the Internet and Mobile, carried by a vast array of media and platforms, such as websites, social networks, mobile applications, email marketing among many other solutions. Often, more and more, Digital Marketing actions do not only seek to promote or make known a product or a brand, but rather to create and strengthen relationships with their target audience so that they are then reflected in more sales, more satisfied customers, and brand and product loyalty. The means used to do so may vary depending on the brand or campaign in question and there is no right or wrong strategy, but rather a plan based and built on the context, the brand, its target, and its objectives.
D I G I T A L M A R K E T I N G C O M M U N I C A T I O N Traditional Marketing - with Billboards, TV, Radio, Newspaper & Magazines advertising - does not allow consumers to easily communicate with companies. Digital Marketing makes it easy to communicate between companies and consumers, 24 hours a day and often in real time. This makes it easier to solve future problems and misunderstandings creating an excellent reputation for the brand and a more efficient relationship with its consumers.
D I G I T A L M A R K E T I N G R E A L - T I M E As digital marketing is based on the Internet, everything can be monitored in real time. Marketers can quickly adapt to the performance of a campaign, avoiding wasting money on something that is not working.
D I G I T A L M A R K E T I N G D A T A & S E G M E N T A T I O N With the amount of data you can get from digital marketing, you can make highly targeted marketing investments for your target audience. This type of targeting makes campaign efficiency increase considerably.
D I G I T A L M A R K E T I N G G L O B A L R E A C H In the virtual world, any company can have global reach, since there are no distances to be covered and no geographical limits.
D I G I T A L M A R K E T I N G I N T E R A C T I O N One of the significant advantages of internet marketing is that it is more interactive than traditional marketing, it is no longer a one-way street, and now companies can create productive interactions with their audience.
N E O P T I M I S A T I O N S E O P A Y - P E R - C L I C K G O O G L E A D W O R D S P P C S O C I A L M E D I A M A R K E T I N G S O C I A L M E D I A M A I N T A C T I C S D I G I T A L M A R K E T I N G D I G I T A L M A R K E T I N G M A I N T A C T I C S
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