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Prototyping - the art of getting feedback

Prototyping - the art of getting feedback

Presentation was part of Homathon, a #StayAtHome online hackathon set up to face the challenges Individuals, Communities, Businesses, and Governments are facing as a result of the COVID-19 outbreak.

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Tambi Jalouqa

April 20, 2020
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  1. Tambi Jalouqa • Started coding in when I was 12

    • Studied Math in Turkey, because all the great minds did that, dropped out in 2002 • Started Binary interactive in 2008 • Co-founded Propeller in 2016
  2. Prototyping is the act of putting ideas in the hands

    of stakeholders in order to get feedback on them. Most probably the feedback should be interactive, external and not driven by our own assumptions.
  3. – Tim Brown, CEO and president of IDEO They slow

    us down to speed us up. By taking the time to prototype our ideas, we avoid costly mistakes such as becoming too complex too early and sticking with a weak idea for too long.
  4. If we are on the path to design an experience

    for a target group of users, we will need to interact with a smaller group of them. And we need to get insights from them on the most optimal experience for them.
  5. Where failure is inevitable, prototyping allows us to fail faster.

    When combined with an effective feedback and collaboration workflow, it provides the additional eyes that help identify flaws and turn them into improvement opportunities.
  6. Without prototyping, we spend a lot of time, money, and

    resources to build a product that users won’t or can’t use. Assuming we didn’t burn through our budget, we’d be back to the drawing board.
  7. Prototyping is a preventative workflow that reminds us that ideas

    are disposable. It saves us a ton of time in long run, and helps us fix issues before they become too expensive. We shouldn’t think of prototyping as a waste of time, but rather a method of identifying and discarding the ideas that simply aren’t going to work.
  8. Native Prototyping Explore with close to end product tools, needs

    more developers or finishing staff to be involved
  9. Always pick the right fidelity We need to choose the

    right fidelity based on the stage we are in. It all depends on our degree of confidence level of the solution.
  10. What makes a good prototype? • It should be discardable,

    no emotional attachment • It should be as simple as possible • It should have a clear goal of new information to extract from it • It should be experienced by your customers or stakeholders
  11. Balsamiq Adobe XD Invision Just in mind Framer Principle https://balsamiq.com/

    www.justinmind.com www.adobe.com/in/ products/xd www.invisionapp.com www.framer.com principleformac.com
  12. Thank you We are always hiring for our portfolio and

    looking for startups www.propellerinc.me