Upgrade to Pro — share decks privately, control downloads, hide ads and more …

2012 Language Technology Summit - iEnterprise

2012 Language Technology Summit - iEnterprise

Presentation of some problems related to language in the Intelligent Enterprise, and how to overcome them thanks to the use of technology. In particular, we will present some problems related to translation and the quality differentiation that is needed today.

More Decks by tauyou <language technology>

Other Decks in Technology

Transcript

  1. Brussels, Belgium ©2012 tauyou #1
    tauyou
    the intelligent Enterprise
    Diego Bartolomé, CEO

    View full-size slide

  2. Brussels, Belgium ©2012 tauyou #2
    some pains
    selling in your own market is not enough
    people want to buy in their own language
    In fact, they always prefer it!
    customers comment in their own language
    ...
    companies shall respond and adapt to it

    View full-size slide

  3. Brussels, Belgium ©2012 tauyou #3
    a sample of innovations in this area
    simplified writing to reduce translation costs
    quality differentiation depending on content
    raw machine translation
    machine translation + post-editing
    crowdsourcing
    human translation
    real-time multidirectional translation
    online multilingual monitoring

    View full-size slide

  4. Brussels, Belgium ©2012 tauyou #4
    some barriers
    do-nothing stratgy is alive
    if we have been selling this way since ...
    internal discussions
    language strategy vs. business strategy
    coherence
    focus – time, money and effort
    customer reluctance
    e.g. no machine translation

    View full-size slide

  5. Brussels, Belgium ©2012 tauyou #5
    Thanks!
    // Diego Bartolomé, PhD
    C/ Les Planes 39 – 08201 Sabadell – Spain
    +34 93 711 29 96
    +34 670 331 225
    [email protected]
    tauyou.com

    View full-size slide