Presentation of some problems related to language in the Intelligent Enterprise, and how to overcome them thanks to the use of technology. In particular, we will present some problems related to translation and the quality differentiation that is needed today.
Brussels, Belgium ©2012 tauyou #1
the intelligent Enterprise
Diego Bartolomé, CEO
Brussels, Belgium ©2012 tauyou #2
selling in your own market is not enough
people want to buy in their own language
In fact, they always prefer it!
customers comment in their own language
companies shall respond and adapt to it
Brussels, Belgium ©2012 tauyou #3
a sample of innovations in this area
simplified writing to reduce translation costs
quality differentiation depending on content
raw machine translation
machine translation + post-editing
real-time multidirectional translation
online multilingual monitoring
Brussels, Belgium ©2012 tauyou #4
do-nothing stratgy is alive
if we have been selling this way since ...
language strategy vs. business strategy
focus – time, money and effort
e.g. no machine translation