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2013 ATC London

2013 ATC London

To deal with today’s downward price pressure on Language Service Providers (LSPs), we have to rethink the value proposition for customers. What used to be valid a couple of years ago could be worthless in today's hyperconnected online world. Words as user-generated content, search engine marketing, online customer support, intelligent assistants, e-discovery, and others didn't even exist around 20 years ago. Where does your LSP want to be in 10 years time?

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tauyou <language technology>

September 27, 2013
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  1. New Business Models for the Translation Industry Diego Bartolome, CEO

    tauyou <language technology> diego.bartolome@tauyou.com @diegobartolome
  2. The Translator (before) Source: U.S. Bureau of Labor Statistics

  3. The Translator (now)

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  5. Has our Business Model evolved?

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  7. Once upon an industry ...

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  15. But ... What is a Business Model?

  16. A business model A business model describes the rationale of

    how an organization creates, delivers, and captures value
  17. Business Model Canvas

  18. YOUR Canvas

  19. Customer segments Main Idea: Long Tail Example

  20. Value proposition Main Idea: Value pricing Example

  21. Key Activities Main Idea: Process Automation Example

  22. Key Resources Main Ideas: Machine Translation / Crowd Examples

  23. Channels Main Ideas: Apps /WhatsApp / Skype... Example

  24. Revenues / Costs Main Ideas: innovative financial models Example

  25. None
  26. Main Free Business Models Freemium (Linkedin) Advertising (Facebook) Cross-subsidies (DVDs

    in Walmarkt) Zero marginal cost in distribution (Music) Labor exchange (Quora) Gift economy (Freecycle)
  27. The next price per word?

  28. Life is about the people you meet and the things

    you create with them. So go out and start creating Part of the Holstee Manifesto Diego Bartolome CEO tauyou <language technology> diego.bartolome @ tauyou.com @diegobartolome