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2013 A Business Model Generation Session with Researchers

2013 A Business Model Generation Session with Researchers

This is the summary of the workshop about business model generation that I'll carry out at the Technical University of Catalonia (UPC) on April 10th 2013.

You work in research, and you love what you do. One day, you realize that what you have been working on for a couple of years is hitting the market fast. Very good news! So you'd like to set up a start-up to be the next big thing, but you don't know how to start. Others do and create great companies. So you let the opportunity fade away ...

The purpose of this session is to change this situation, and give participants some tools to help them transition from smart researchers to successful business owners. The contents will be the following:

1. Introduction: why you should think about starting your own business.
2. Business model canvas: analyze any business with 9 powerful building blocks.
3. The lean start-up model: how to create a great company with little money.
4. The elevator pitch: how to communicate your business idea.

After the theoretical foundations, the participants will be divided into groups that will work on the practical side of it.

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Transcript

  1. From research
    to
    a successful start-up
    Diego Bartolome
    [email protected]
    @diegobartolome
    www.linkedin.com/in/dbartolome

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  2. Introduction

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  3. The Hedgehog Concept

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  4. Where do you want to be?

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  5. Business Model Canvas

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  6. Better this Way

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  7. Why is this tool useful?
    Design
    Test
    Pivot

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  8. The 4 steps
    by Steven Gary Blank

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  9. The 4 steps
    by Steven Gary Blank

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  10. Why does this Methodology Work?
    Minimum amount of resources at each step
    Client involvement from the beginning
    Every iteration makes you learn and improve
    Validation at tauyou

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  11. Technology Adoption Lifecycle

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  12. Elevator pitch essentials

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  13. The Pixar Pitch
    Once upon a time there was ….
    Every day, ….
    One day, …
    Because of that, ….
    Because of that, …
    Until finally, ...

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  14. Elevator pitch
    Customer
    Problem
    Solution
    Competition
    Unique Selling Point
    Magic inside
    Business model
    Call to action

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  15. 9 C’s
    Concise
    Clear
    Compelling
    Credible
    Conceptual
    Concrete
    Consistent
    Customized
    Conversational

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  16. Made to stick
    Simple
    Unexpected
    Concrete
    Credible
    Emotional
    Stories
    http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287

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  17. http://youtu.be/T6MhAwQ64c0

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  18. Time for Practice

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