2013 A Business Model Generation Session with Researchers

This is the summary of the workshop about business model generation that I'll carry out at the Technical University of Catalonia (UPC) on April 10th 2013.

You work in research, and you love what you do. One day, you realize that what you have been working on for a couple of years is hitting the market fast. Very good news! So you'd like to set up a start-up to be the next big thing, but you don't know how to start. Others do and create great companies. So you let the opportunity fade away ...

The purpose of this session is to change this situation, and give participants some tools to help them transition from smart researchers to successful business owners. The contents will be the following:

1. Introduction: why you should think about starting your own business.
2. Business model canvas: analyze any business with 9 powerful building blocks.
3. The lean start-up model: how to create a great company with little money.
4. The elevator pitch: how to communicate your business idea.

After the theoretical foundations, the participants will be divided into groups that will work on the practical side of it.

Transcript

1. From research to a successful start-up Diego Bartolome diego.bartolome@tauyou.com @diegobartolome www.linkedin.com/in/dbartolome
2. Introduction
3. The Hedgehog Concept
4. Where do you want to be?
5. Business Model Canvas
7. Better this Way
18. Why is this tool useful? Design Test Pivot
19. The 4 steps by Steven Gary Blank
20. The 4 steps by Steven Gary Blank
21. Why does this Methodology Work? Minimum amount of resources at each step Client involvement from the beginning Every iteration makes you learn and improve Validation at tauyou <language technology>
22. Technology Adoption Lifecycle
23. Elevator pitch essentials
24. The Pixar Pitch Once upon a time there was …. Every day, …. One day, … Because of that, …. Because of that, … Until finally, ...
25. Elevator pitch Customer Problem Solution Competition Unique Selling Point Magic inside Business model Call to action
26. 9 C’s Concise Clear Compelling Credible Conceptual Concrete Consistent Customized Conversational
27. Made to stick Simple Unexpected Concrete Credible Emotional Stories http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287
28. http://youtu.be/T6MhAwQ64c0
29. Time for Practice