2013 GALA Miami conference

2013 GALA Miami conference

The Latin American market is composed of a mix of various Spanish dialects. If a company really wants to reach a specific audience in Latin America, it must use the right dialect. But how is it possible to translate marketing materials into four or five Spanish dialects without dramatically increasing costs? This session will discuss how a joint effort to create an MT engine for translating international Spanish into specific Latin American dialects (Spanish for Argentina, Chile, Columbia, Mexico, and Puerto Rico) made this challenge feasible, economical, and replicable.