Balancing Corporate Growth and UX Improvement with E-Commerce Design

Kengo Hashimoto (LINE / EC Design Division / Senior Manager)
Risa Tanaka (Yahoo! JAPAN / Production Division 1, Shopping Services Group / Product Designer)
Kenta Hayashi (ZOZO / UI / UX Design Department / Design Manager)
Tomoya Emori (Yahoo! JAPAN / Production Division 1, Shopping Services Group / Senior Manager)

https://tech-verse.me/ja/sessions/317
https://tech-verse.me/en/sessions/317
https://tech-verse.me/ko/sessions/317

Transcript

1. Balancing Corporate Growth and UX Improvement with E- Commerce Design Tomoya Emori / Yahoo! JAPAN Kenta Hayashi / ZOZO Risa Tanaka / Yahoo! JAPAN Kengo Hashimoto / LINE
2. Tomoya Emori / Yahoo! JAPAN • Senior Manager • Production Division 1, Shopping Services Group • Joined in Yahoo! JAPAN in 2006. • Yahoo! JAPAN Shopping Design Department in 2021, and is currently in charge of service improvements, renewal, and customer experience promotion.
3. Kengo Hashimoto / LINE • Senior Manager •Portal & Search Company,JP EC Company Design Division Leader • Joined in LINE (NAVER JAPAN) in 2010 •As the head of the Design Office, I am in charge of product design of the Portal & Search Company and JP EC Company, such as LINE NEWS and LINE GIFT.
4. Kenta Hayashi / ZOZO • Design Manager •UI / UX Design Departmen • Joined in ZOZO in 2006. •As a designer since 2007, he has been involved in ZOZOTOWN operations, new development, and promotions. Currently in charge of UIUX for all services.
5. Risa Tanaka / Yahoo! JAPAN • Product Designer • Shopping Production • Joined in Yahoo! JAPAN in 2016. • Based on experience with UI and UX design for Yahoo! JAPAN Shopping, as well as planning operations, I am currently a design supervisor in change of overall design matters. Handled the site renewal launched in October 2022.
6. 直近の大規模リニューアル事例の紹介 Introduction of the most recent Large-scale renewal case studies
15. Concept
16. Concept MORE FASHION FASHION TECH FASHION TECH
17. With a wide selection of item, we are using technology to solve e-commerce's difficulty in buying in order to increase the number of fashion lovers. MORE FASHION FASHION TECH FASHION TECH
18. Design Update
21. Yahoo! JAPAN Shopping Renewal Yahoo! JAPAN Shopping and PayPay Mall were merged into one Service on October 12th.
23. Product Policy Important matters in providing services. Minimize thinking and operating costs. All in one second
24. Update Example
25. Eコマースサービスに寄り添うデザイン、事業成長とUX向上の両立とバランス Balancing Corporate Growth and UX Improvement with E-Commerce Design
26. Thank you