IT Innovation Perspective: Tour and Travel

Tour and Travel business from IT innovation perspective. Presented on Swiss German University, Tangerang, Indonesia.

Transcript

1. IT Innovation Perspective: Tour and Travel Agent Teddy Aryono, Azzam Fahmy Swiss German University teddy.aryono@gmail.com, azzamfa@gmail.com October 03, 2015 Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 1 / 13
2. The Questions Understanding the business model and analysis of the competitor that may substitute the business. Analysis of customer behavior, trend, and requirement. Analysis of IT platform that may support and improve the business. New business model = core business + trend/requirement + IT platform. Analysis of competitiveness. Uniqueness and benefits for customers. Performance improvement (new clients, revenue, branding positioning). Affordability (cost, skill, resource, time period). Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 2 / 13
3. Table of Content 1 The Questions 2 Understanding Business Model 3 Analysis of Competitors Innovation and Threats List of Potential Competitors 4 Analysis of Customers 5 Analysis of IT Platform 6 New Business Model 7 Analysis of Competitiveness Uniqueness and Benefits Performance Improvement Affordability Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 3 / 13
4. Understanding Business Model Organize tour and travel for company/group and personal. Provide tour package (accommodations, tour guide, event organizer). Organize recreation and business event. Arrange a visit to tourism place and local culture. Organize special tour (Holy Land tour, Umroh). Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 4 / 13
5. Innovation and Threats Internet based tour and travel agent. Usage of digital application Website and mobile applications for booking E-cash for payment. Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 5 / 13
6. List of Potential Competitors AirAsia Go (https://www.airasiago.co.id/). booking.com (http://www.booking.com/). Trip Advisors (http://www.tripadvisor.co.id/). Since tripadvisors is catalog, they can have partnership with many suppliers (hotel, transportation, etc). Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 6 / 13
7. Customer Behavior, Trend, and Requirement Customers require a fast-easy booking and payment method. Customers require a fast-easy refund mechanism. Customers want (really) clear informations about their tour (destinations, budgets, accommodations). Community: other customer reviews (survey result, suggestion, tips) would be great for either new customers to decide their tour destination or existing customers to decide their next tour destination. Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 7 / 13
8. Analysis of IT Platform The following things may support and improve the business. Internet based customer-contact activities (via website, mobile applications). Implement internet-based advertisement (google ad, facebook ad). Provide e-cash payment method. Complimentary services: Provide location base (GPS) in destination area. Provide weather maps in destination area. Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 8 / 13
9. New Business Model The following things may support and improve the business. Internet based services. Provide clear information via website and mobile applications. Provide email subscription, so that customers have the latest information. Online booking and payments. Provide community reviews: suggestions, reviews, complains, trends, events, satisfaction rates. Added value for customers. Customer rewards for loyal customers. Discount and promotions. Partnership with local government (industry), local culture and craftsmen, airlines, hotel, restaurants. Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 9 / 13
10. Uniqueness and Benefits Partnership with local craftsmen. Partnership with local government and industry (UKM/SME). Loyal customer rewards. Information through community. Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 10 / 13
11. Performance Improvement Build a new community (companies, groups, hobbyist). Empower local industry (UKM/SME) to improve their life. Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 11 / 13
12. Affordability The following things may keep the price affordable for customers. Cloud-based application to reduce maintenance cost. Use virtual office, since the big-part of activities can be done online. Advertising through community (viral marketing). Less employees. Fast-easy mechanism to do everything (booking, payment, refund). Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 12 / 13
13. THE END Teddy Aryono, Azzam Fahmy (SGU) Tour and Travel Agent October 03, 2015 13 / 13