Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Cleaning vs. Killing of Brands
Search
Tim Karsko
May 04, 2013
Design
1
99
Cleaning vs. Killing of Brands
The Difference between good and bad MakeOvers of Brands.
Tim Karsko
May 04, 2013
Tweet
Share
More Decks by Tim Karsko
See All by Tim Karsko
Storytelling Grundlagen: Heldenreise und Monomythos. WMFRA 103
timkarsko
0
170
Einige Dinge welche ich erst sehr spät gelernt habe
timkarsko
0
58
Storytelling 1. Akt: Heldenreise und Monomythos
timkarsko
0
61
Problems and Paradoxes in Conversation and Timetravelling Poster
timkarsko
0
84
Problems and Paradoxes in Conversation and Timetravelling
timkarsko
0
76
Infographics pt.3: „For a fistful of Dollars“ – DO's and DONT's for making presentations all by yourself
timkarsko
0
70
Infographics pt.2: „The magnificent seven“ – DOs and DON’Ts for the seven most used infographics
timkarsko
0
130
Infographics pt. 1: „The Good, the Bad and the Ugly“ – Good, bad and ugly examples of infographics.
timkarsko
0
180
Make Your own Pet Rock part 1: The Manual
timkarsko
0
380
Other Decks in Design
See All in Design
Findyのプロデチームの 歩みとこれから
satty9556
0
380
越境するデザイン人材:デザイナーが社会資本となる世界へ
goodpatch
1
460
mount_company_profile
mount_inc
0
4.4k
Ralph Penel Portfolio
ralphpenel
PRO
0
220
はじめての演奏会フライヤーデザイン
chorkaichan
1
210
Franks Myth
gfht1
0
400
チームをデザイン対象にする / Design for your team
kaminashi
0
330
デザインするために「多様性」について考える
iflection
0
160
【MIXI MEETUP!ー TECH & DESIGN DAYー】新たなSNS「mixi2」の “0→1”開発の舞台裏:デザイナーが語るプロダクト誕生秘話
mixi_design
PRO
0
190
チームで事業価値を生み出す、プロアクティブなデザイナーになるための道のり/ Designship2025_Naya
root_recruit
0
360
AI情報に溺れながら、それでも頑張って泳ぐための思考法
yoriss67
0
110
逆向きUIの世界 〜iOSアプリのRTL言語対応〜
akatsuki174
1
430
Featured
See All Featured
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
1.9k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
37
6.2k
Accessibility Awareness
sabderemane
0
35
Ten Tips & Tricks for a 🌱 transition
stuffmc
0
49
The untapped power of vector embeddings
frankvandijk
1
1.5k
Primal Persuasion: How to Engage the Brain for Learning That Lasts
tmiket
0
200
Build your cross-platform service in a week with App Engine
jlugia
234
18k
More Than Pixels: Becoming A User Experience Designer
marktimemedia
2
290
Designing for humans not robots
tammielis
254
26k
SEO for Brand Visibility & Recognition
aleyda
0
4.2k
From Legacy to Launchpad: Building Startup-Ready Communities
dugsong
0
120
Large-scale JavaScript Application Architecture
addyosmani
515
110k
Transcript
The very little Difference
The very little Difference between Cleaning
The very little Difference between Cleaning and Killing
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
TK First,
K TK First, let me introduce you ...
TK First, let me introduce you to a good Friend
who helps me out with this...
K TK Please say Hello to...
K TK Please say Hello to... Leon
K TK He is a professional Killer and Assassin who
refers to himself also as a „Cleaner“
K TK He will show us the Difference between
K TK He will show us the Difference between „Cleaning“
K TK „Cleaning“ and „Killing“
K TK And he will do all the dirty Work
for us...
K TK Thank you, Leon...
K TK
TK The first Mission:
K TK The first Mission: A cleaning Job just before
Breakfast.
K TK
K TK Hhhmmm... Tasty!
K TK Let’s see what Leon suggests...
K TK Leon?
K TK Leon? Leeeeon?
K TK ...
K TK ...Soooo...
K TK ...ready when you are, Leon!
TK Wow!
K TK That was fast...
K TK Got some more?
K TK Here you go!
K TK Nice Job!
K TK Would be good to have a Bun now...
K TK Got rid of all the Junk and the
Color and it is
K TK Got rid of all the Junk and the
Color and it is still a very sweet Brand !
K TK It works because of the Font.
K TK
TK Second Mission:
K TK Second Mission: Another cleaning Job in the Morning....
K TK
K TK Got Milk?
K TK Maybe you, Leon?
K TK Wham!
K TK Wham! Bam!
K TK Yeeee-Haaaw!
K TK If it ever would be that clean in
my Kitchen!
K TK (And all what’s left is Font and Color)
TK
K TK We got a few more Jobs waiting for
Mr. Cleaner...
K TK So let’s pick up the Pace!
K TK One.
K TK One. Two.
K TK One. Two. Three.
K TK Well, Leon knows his Math...
K TK
TK Crunchy!
K TK Munchy!
K TK Punchy!
K TK Now this realy cracks !
K TK
TK Fizzle...
K TK Shizzle...
K TK Manizzle...
K TK Sweeter than Snoop Doggs Gin&Juice!
K TK
TK Bang!
K TK Bang! Bang!
K TK Bang! Bang! Bang!
K TK Seems like a Fun-Job!
K TK
TK Let’s see,
K TK Let’s see, what we have cleaned so far...
K TK The whole Bunch:
K TK ...full of Colours and Crap...
K TK Cleaned...
K TK In Fact, very clean – but still Brands!
K TK
TK Capiche?
K TK Crappy & Shitty
K TK Nice & Clean
K TK ...but still...
K TK Brands!
K TK Because we did not change the Font!
K TK
TK And now,
K TK And now, let’s see ...
K TK And now, let’s see ... what happens if
we dare to
K TK And now, let’s see ... what happens if
we dare to touch the Font !
K TK Because now,
K TK Because now,
K TK Because now,
K TK Because now, we go for...
K TK Because now, we go for... the Killing!
TK
K TK And we sure do have some nice and
serious killing Jobs left for Leon...
K TK ...so, here we go:
K TK First:
K TK First: Kill
K TK First: Kill a
K TK First: Kill a Cleaner!
K TK Not even a Shadow of the Brand is
left...
TK Killed all what kept it alive
K TK Killed all what kept it alive and what
was its own Face:
K TK Killed all what kept it alive and what
was its own Face: The Font.
K TK This is Fun! Let’s kill some more...
K TK
TK Just like 1,
K TK Just like 1, 2,
K TK Just like 1, 2, 3,
K TK Just like 1, 2, 3, 4!
K TK Nothing is worse than a dead Beer!
K TK
TK Kiss,
K TK Kiss, Kiss,
K TK Kiss, Kiss, Kiss,
K TK Kiss, Kiss, Kiss, Kiss.
K TK Seems like the Kiss of Death.
K TK
TK Pop
K TK Pop - Pop
K TK Pop - Pop - Pop
K TK Pop - Pop - Pop - Pop
K TK Nothing pops here anymore.
K TK
TK Ou,
K TK Ou, Ou,
K TK Ou, Ou, Ou,
K TK Ou, Ou, Ou, Ouch!
K TK Talking about a killing Headache.
K TK
TK Om
K TK Om-nom
K TK Om-nom-nom
K TK Om-nom-nom-nom
K TK Even Cookie Monster would not like that.
K TK
TK Let’s see,
K TK Let’s see, what we have killed so far...
K TK Before the Killing:
K TK Each One is easily to identify as it’s
Own...
K TK And afterwards:
K TK As if they are from one Brand only!
K TK
TK Capiche?
K TK Before the Killing:
K TK Genuine and outstanding Brands.
K TK And afterwards:
K TK Just like an Army of Clones!
K TK Dead & gone...
K TK Because we killed what kept it alive:
K TK The Font!
K TK
TK So,
K TK So, let us compare:
K TK Cleaning
K TK Cleaning versus
K TK Cleaning versus Killing
K TK
TK Cleaning:
K TK The Way it is:
K TK ...full of Colours and Crap...
K TK Nice & clean.
K TK But still Brands because of the Font!
K TK versus
TK Killing:
K TK Full of Life.
K TK Personalities in a big Market.
K TK Dead & gone.
K TK Anonymous No-Name Products!
K TK
K TK Capiche?
TK
K TK So:
K TK So: Please!
K TK So: Please! Please!
K TK Please! Please! Please!
K TK
TK Don’t go and kill your Brand
K TK Don’t go and kill your Brand by changing
its very own Font.
K TK Just don’t
K TK Just don’t let the bad Guys win.
K TK Just don’t let the bad Guys win.
K TK Just don’t !
K TK
TK Thank You!
K TK Thank You! For Your Time and Patience,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko. Feel free to spread, but don’t forget to mention.
And Yes: It is written in English by using german
Caps. That’s the Way we do it...
None
None