Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Cleaning vs. Killing of Brands
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
Tim Karsko
May 04, 2013
Design
110
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Cleaning vs. Killing of Brands
The Difference between good and bad MakeOvers of Brands.
Tim Karsko
May 04, 2013
More Decks by Tim Karsko
See All by Tim Karsko
Storytelling Grundlagen: Heldenreise und Monomythos. WMFRA 103
timkarsko
0
190
Einige Dinge welche ich erst sehr spät gelernt habe
timkarsko
0
66
Storytelling 1. Akt: Heldenreise und Monomythos
timkarsko
0
73
Problems and Paradoxes in Conversation and Timetravelling Poster
timkarsko
0
91
Problems and Paradoxes in Conversation and Timetravelling
timkarsko
0
87
Infographics pt.3: „For a fistful of Dollars“ – DO's and DONT's for making presentations all by yourself
timkarsko
0
80
Infographics pt.2: „The magnificent seven“ – DOs and DON’Ts for the seven most used infographics
timkarsko
0
130
Infographics pt. 1: „The Good, the Bad and the Ugly“ – Good, bad and ugly examples of infographics.
timkarsko
0
210
Make Your own Pet Rock part 1: The Manual
timkarsko
0
450
Other Decks in Design
See All in Design
セブンデックス プロジェクト事例 / innovation Scenes
sevendex
1
1.6k
猫魔法「ごろごろ」の紹介
gesho
0
110
AI時代、デザイナーの価値はどこに?
tararira
2
1.9k
I.A. como meio, não como fim. Como avaliar o valor entregue?
videlvequio
0
440
もう迷わない!“なんとなく”を卒業するフォントの選び方【村田俊英】
toshihidemurata
0
830
図面資産×AI 眠れる資産を起こす挑戦
aonomasahiro
0
200
情報を翻訳する-伝わる可視化3原則とオープンデータ活用-
hjmkth
1
350
広い関与の可能性に どう向き合うのか? 私たちは。|Timee MarketingDesign 2026-06-18
bebe
0
680
全員がアウトプットを出せる時代、 誰を採用する?
nishame
0
630
デザインワークフローの最前線。 ログラスでのAI活用の現在地
ukaoli
1
1.8k
分散するデザイン組織をつなぐ デザインミートアップの取り組み/nikkei-tech-talk49
nikkei_engineer_recruiting
0
160
The Art of Caring
klemens
0
380
Featured
See All Featured
JavaScript: Past, Present, and Future - NDC Porto 2020
reverentgeek
52
6k
KATA
mclloyd
PRO
35
15k
What's in a price? How to price your products and services
michaelherold
247
13k
Primal Persuasion: How to Engage the Brain for Learning That Lasts
tmiket
0
430
More Than Pixels: Becoming A User Experience Designer
marktimemedia
3
490
Have SEOs Ruined the Internet? - User Awareness of SEO in 2025
akashhashmi
0
430
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
49
10k
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
234
17k
GitHub's CSS Performance
jonrohan
1033
470k
sira's awesome portfolio website redesign presentation
elsirapls
0
330
Leo the Paperboy
mayatellez
8
2.2k
Google's AI Overviews - The New Search
badams
0
1.1k
Transcript
The very little Difference
The very little Difference between Cleaning
The very little Difference between Cleaning and Killing
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
TK First,
K TK First, let me introduce you ...
TK First, let me introduce you to a good Friend
who helps me out with this...
K TK Please say Hello to...
K TK Please say Hello to... Leon
K TK He is a professional Killer and Assassin who
refers to himself also as a „Cleaner“
K TK He will show us the Difference between
K TK He will show us the Difference between „Cleaning“
K TK „Cleaning“ and „Killing“
K TK And he will do all the dirty Work
for us...
K TK Thank you, Leon...
K TK
TK The first Mission:
K TK The first Mission: A cleaning Job just before
Breakfast.
K TK
K TK Hhhmmm... Tasty!
K TK Let’s see what Leon suggests...
K TK Leon?
K TK Leon? Leeeeon?
K TK ...
K TK ...Soooo...
K TK ...ready when you are, Leon!
TK Wow!
K TK That was fast...
K TK Got some more?
K TK Here you go!
K TK Nice Job!
K TK Would be good to have a Bun now...
K TK Got rid of all the Junk and the
Color and it is
K TK Got rid of all the Junk and the
Color and it is still a very sweet Brand !
K TK It works because of the Font.
K TK
TK Second Mission:
K TK Second Mission: Another cleaning Job in the Morning....
K TK
K TK Got Milk?
K TK Maybe you, Leon?
K TK Wham!
K TK Wham! Bam!
K TK Yeeee-Haaaw!
K TK If it ever would be that clean in
my Kitchen!
K TK (And all what’s left is Font and Color)
TK
K TK We got a few more Jobs waiting for
Mr. Cleaner...
K TK So let’s pick up the Pace!
K TK One.
K TK One. Two.
K TK One. Two. Three.
K TK Well, Leon knows his Math...
K TK
TK Crunchy!
K TK Munchy!
K TK Punchy!
K TK Now this realy cracks !
K TK
TK Fizzle...
K TK Shizzle...
K TK Manizzle...
K TK Sweeter than Snoop Doggs Gin&Juice!
K TK
TK Bang!
K TK Bang! Bang!
K TK Bang! Bang! Bang!
K TK Seems like a Fun-Job!
K TK
TK Let’s see,
K TK Let’s see, what we have cleaned so far...
K TK The whole Bunch:
K TK ...full of Colours and Crap...
K TK Cleaned...
K TK In Fact, very clean – but still Brands!
K TK
TK Capiche?
K TK Crappy & Shitty
K TK Nice & Clean
K TK ...but still...
K TK Brands!
K TK Because we did not change the Font!
K TK
TK And now,
K TK And now, let’s see ...
K TK And now, let’s see ... what happens if
we dare to
K TK And now, let’s see ... what happens if
we dare to touch the Font !
K TK Because now,
K TK Because now,
K TK Because now,
K TK Because now, we go for...
K TK Because now, we go for... the Killing!
TK
K TK And we sure do have some nice and
serious killing Jobs left for Leon...
K TK ...so, here we go:
K TK First:
K TK First: Kill
K TK First: Kill a
K TK First: Kill a Cleaner!
K TK Not even a Shadow of the Brand is
left...
TK Killed all what kept it alive
K TK Killed all what kept it alive and what
was its own Face:
K TK Killed all what kept it alive and what
was its own Face: The Font.
K TK This is Fun! Let’s kill some more...
K TK
TK Just like 1,
K TK Just like 1, 2,
K TK Just like 1, 2, 3,
K TK Just like 1, 2, 3, 4!
K TK Nothing is worse than a dead Beer!
K TK
TK Kiss,
K TK Kiss, Kiss,
K TK Kiss, Kiss, Kiss,
K TK Kiss, Kiss, Kiss, Kiss.
K TK Seems like the Kiss of Death.
K TK
TK Pop
K TK Pop - Pop
K TK Pop - Pop - Pop
K TK Pop - Pop - Pop - Pop
K TK Nothing pops here anymore.
K TK
TK Ou,
K TK Ou, Ou,
K TK Ou, Ou, Ou,
K TK Ou, Ou, Ou, Ouch!
K TK Talking about a killing Headache.
K TK
TK Om
K TK Om-nom
K TK Om-nom-nom
K TK Om-nom-nom-nom
K TK Even Cookie Monster would not like that.
K TK
TK Let’s see,
K TK Let’s see, what we have killed so far...
K TK Before the Killing:
K TK Each One is easily to identify as it’s
Own...
K TK And afterwards:
K TK As if they are from one Brand only!
K TK
TK Capiche?
K TK Before the Killing:
K TK Genuine and outstanding Brands.
K TK And afterwards:
K TK Just like an Army of Clones!
K TK Dead & gone...
K TK Because we killed what kept it alive:
K TK The Font!
K TK
TK So,
K TK So, let us compare:
K TK Cleaning
K TK Cleaning versus
K TK Cleaning versus Killing
K TK
TK Cleaning:
K TK The Way it is:
K TK ...full of Colours and Crap...
K TK Nice & clean.
K TK But still Brands because of the Font!
K TK versus
TK Killing:
K TK Full of Life.
K TK Personalities in a big Market.
K TK Dead & gone.
K TK Anonymous No-Name Products!
K TK
K TK Capiche?
TK
K TK So:
K TK So: Please!
K TK So: Please! Please!
K TK Please! Please! Please!
K TK
TK Don’t go and kill your Brand
K TK Don’t go and kill your Brand by changing
its very own Font.
K TK Just don’t
K TK Just don’t let the bad Guys win.
K TK Just don’t let the bad Guys win.
K TK Just don’t !
K TK
TK Thank You!
K TK Thank You! For Your Time and Patience,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko. Feel free to spread, but don’t forget to mention.
And Yes: It is written in English by using german
Caps. That’s the Way we do it...
None
None