Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Cleaning vs. Killing of Brands
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Tim Karsko
May 04, 2013
Design
1
99
Cleaning vs. Killing of Brands
The Difference between good and bad MakeOvers of Brands.
Tim Karsko
May 04, 2013
Tweet
Share
More Decks by Tim Karsko
See All by Tim Karsko
Storytelling Grundlagen: Heldenreise und Monomythos. WMFRA 103
timkarsko
0
170
Einige Dinge welche ich erst sehr spät gelernt habe
timkarsko
0
58
Storytelling 1. Akt: Heldenreise und Monomythos
timkarsko
0
64
Problems and Paradoxes in Conversation and Timetravelling Poster
timkarsko
0
84
Problems and Paradoxes in Conversation and Timetravelling
timkarsko
0
76
Infographics pt.3: „For a fistful of Dollars“ – DO's and DONT's for making presentations all by yourself
timkarsko
0
71
Infographics pt.2: „The magnificent seven“ – DOs and DON’Ts for the seven most used infographics
timkarsko
0
130
Infographics pt. 1: „The Good, the Bad and the Ugly“ – Good, bad and ugly examples of infographics.
timkarsko
0
180
Make Your own Pet Rock part 1: The Manual
timkarsko
0
390
Other Decks in Design
See All in Design
【MIXI MEETUP!ー TECH & DESIGN DAYー】【工数98%削減】Xでモンストを話題にせよ!生成AIの活用で日本トレンド6位を獲得した企画の設計&デザイン術
mixi_design
PRO
0
200
企業にデザインが融けたとき、デザイナーにできること。事業会社12年間の探究と葛藤 / Designship2025
visional_engineering_and_design
0
1.4k
これからの「Webデザイン」の話をしよう~デザイナーの私が考えるブロックテーマへの対応で変わりゆくデザインの価値~
ds35mm
0
550
Emmy's Artwork
mcksmith
0
200
Goodpatch Tour💙 / We are hiring!
goodpatch
31
1M
「ツール」から「パートナー」へ。AI伴走時代のUXデザインとは?~操作を減らし、成果を最大にするための設計~
ncdc
0
120
ドルちゃん
design_dolphins
0
550
2026の目標「もっと定量的に事業、会社へ貢献する!」
yuri_ohashi
0
680
デザイナーがはばたく未来の入り口『hatch』が描く、新しいデザイナー育成のカタチ
goodpatch
3
3.1k
一次体験を起点にしたUX改善の取り組み / Direct Experience Driven UX Improvements
bitkey
PRO
0
380
UI/UX & Web Design Portfolio 2025|Madoka Kumagai
madoka_portfolio
2
130
Connpass-Xperia_Camera_App_by_HCD.pdf
sony
0
490
Featured
See All Featured
Paper Plane (Part 1)
katiecoart
PRO
0
4.3k
コードの90%をAIが書く世界で何が待っているのか / What awaits us in a world where 90% of the code is written by AI
rkaga
60
42k
Intergalactic Javascript Robots from Outer Space
tanoku
273
27k
Utilizing Notion as your number one productivity tool
mfonobong
3
220
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
141
34k
Claude Code どこまでも/ Claude Code Everywhere
nwiizo
61
52k
Sam Torres - BigQuery for SEOs
techseoconnect
PRO
0
190
The browser strikes back
jonoalderson
0
400
Chasing Engaging Ingredients in Design
codingconduct
0
110
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
aleyda
1
1.9k
What does AI have to do with Human Rights?
axbom
PRO
0
2k
Lessons Learnt from Crawling 1000+ Websites
charlesmeaden
PRO
1
1.1k
Transcript
The very little Difference
The very little Difference between Cleaning
The very little Difference between Cleaning and Killing
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
TK First,
K TK First, let me introduce you ...
TK First, let me introduce you to a good Friend
who helps me out with this...
K TK Please say Hello to...
K TK Please say Hello to... Leon
K TK He is a professional Killer and Assassin who
refers to himself also as a „Cleaner“
K TK He will show us the Difference between
K TK He will show us the Difference between „Cleaning“
K TK „Cleaning“ and „Killing“
K TK And he will do all the dirty Work
for us...
K TK Thank you, Leon...
K TK
TK The first Mission:
K TK The first Mission: A cleaning Job just before
Breakfast.
K TK
K TK Hhhmmm... Tasty!
K TK Let’s see what Leon suggests...
K TK Leon?
K TK Leon? Leeeeon?
K TK ...
K TK ...Soooo...
K TK ...ready when you are, Leon!
TK Wow!
K TK That was fast...
K TK Got some more?
K TK Here you go!
K TK Nice Job!
K TK Would be good to have a Bun now...
K TK Got rid of all the Junk and the
Color and it is
K TK Got rid of all the Junk and the
Color and it is still a very sweet Brand !
K TK It works because of the Font.
K TK
TK Second Mission:
K TK Second Mission: Another cleaning Job in the Morning....
K TK
K TK Got Milk?
K TK Maybe you, Leon?
K TK Wham!
K TK Wham! Bam!
K TK Yeeee-Haaaw!
K TK If it ever would be that clean in
my Kitchen!
K TK (And all what’s left is Font and Color)
TK
K TK We got a few more Jobs waiting for
Mr. Cleaner...
K TK So let’s pick up the Pace!
K TK One.
K TK One. Two.
K TK One. Two. Three.
K TK Well, Leon knows his Math...
K TK
TK Crunchy!
K TK Munchy!
K TK Punchy!
K TK Now this realy cracks !
K TK
TK Fizzle...
K TK Shizzle...
K TK Manizzle...
K TK Sweeter than Snoop Doggs Gin&Juice!
K TK
TK Bang!
K TK Bang! Bang!
K TK Bang! Bang! Bang!
K TK Seems like a Fun-Job!
K TK
TK Let’s see,
K TK Let’s see, what we have cleaned so far...
K TK The whole Bunch:
K TK ...full of Colours and Crap...
K TK Cleaned...
K TK In Fact, very clean – but still Brands!
K TK
TK Capiche?
K TK Crappy & Shitty
K TK Nice & Clean
K TK ...but still...
K TK Brands!
K TK Because we did not change the Font!
K TK
TK And now,
K TK And now, let’s see ...
K TK And now, let’s see ... what happens if
we dare to
K TK And now, let’s see ... what happens if
we dare to touch the Font !
K TK Because now,
K TK Because now,
K TK Because now,
K TK Because now, we go for...
K TK Because now, we go for... the Killing!
TK
K TK And we sure do have some nice and
serious killing Jobs left for Leon...
K TK ...so, here we go:
K TK First:
K TK First: Kill
K TK First: Kill a
K TK First: Kill a Cleaner!
K TK Not even a Shadow of the Brand is
left...
TK Killed all what kept it alive
K TK Killed all what kept it alive and what
was its own Face:
K TK Killed all what kept it alive and what
was its own Face: The Font.
K TK This is Fun! Let’s kill some more...
K TK
TK Just like 1,
K TK Just like 1, 2,
K TK Just like 1, 2, 3,
K TK Just like 1, 2, 3, 4!
K TK Nothing is worse than a dead Beer!
K TK
TK Kiss,
K TK Kiss, Kiss,
K TK Kiss, Kiss, Kiss,
K TK Kiss, Kiss, Kiss, Kiss.
K TK Seems like the Kiss of Death.
K TK
TK Pop
K TK Pop - Pop
K TK Pop - Pop - Pop
K TK Pop - Pop - Pop - Pop
K TK Nothing pops here anymore.
K TK
TK Ou,
K TK Ou, Ou,
K TK Ou, Ou, Ou,
K TK Ou, Ou, Ou, Ouch!
K TK Talking about a killing Headache.
K TK
TK Om
K TK Om-nom
K TK Om-nom-nom
K TK Om-nom-nom-nom
K TK Even Cookie Monster would not like that.
K TK
TK Let’s see,
K TK Let’s see, what we have killed so far...
K TK Before the Killing:
K TK Each One is easily to identify as it’s
Own...
K TK And afterwards:
K TK As if they are from one Brand only!
K TK
TK Capiche?
K TK Before the Killing:
K TK Genuine and outstanding Brands.
K TK And afterwards:
K TK Just like an Army of Clones!
K TK Dead & gone...
K TK Because we killed what kept it alive:
K TK The Font!
K TK
TK So,
K TK So, let us compare:
K TK Cleaning
K TK Cleaning versus
K TK Cleaning versus Killing
K TK
TK Cleaning:
K TK The Way it is:
K TK ...full of Colours and Crap...
K TK Nice & clean.
K TK But still Brands because of the Font!
K TK versus
TK Killing:
K TK Full of Life.
K TK Personalities in a big Market.
K TK Dead & gone.
K TK Anonymous No-Name Products!
K TK
K TK Capiche?
TK
K TK So:
K TK So: Please!
K TK So: Please! Please!
K TK Please! Please! Please!
K TK
TK Don’t go and kill your Brand
K TK Don’t go and kill your Brand by changing
its very own Font.
K TK Just don’t
K TK Just don’t let the bad Guys win.
K TK Just don’t let the bad Guys win.
K TK Just don’t !
K TK
TK Thank You!
K TK Thank You! For Your Time and Patience,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko. Feel free to spread, but don’t forget to mention.
And Yes: It is written in English by using german
Caps. That’s the Way we do it...
None
None