Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Cleaning vs. Killing of Brands
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Tim Karsko
May 04, 2013
Design
110
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Cleaning vs. Killing of Brands
The Difference between good and bad MakeOvers of Brands.
Tim Karsko
May 04, 2013
More Decks by Tim Karsko
See All by Tim Karsko
Storytelling Grundlagen: Heldenreise und Monomythos. WMFRA 103
timkarsko
0
180
Einige Dinge welche ich erst sehr spät gelernt habe
timkarsko
0
61
Storytelling 1. Akt: Heldenreise und Monomythos
timkarsko
0
68
Problems and Paradoxes in Conversation and Timetravelling Poster
timkarsko
0
88
Problems and Paradoxes in Conversation and Timetravelling
timkarsko
0
82
Infographics pt.3: „For a fistful of Dollars“ – DO's and DONT's for making presentations all by yourself
timkarsko
0
74
Infographics pt.2: „The magnificent seven“ – DOs and DON’Ts for the seven most used infographics
timkarsko
0
130
Infographics pt. 1: „The Good, the Bad and the Ugly“ – Good, bad and ugly examples of infographics.
timkarsko
0
190
Make Your own Pet Rock part 1: The Manual
timkarsko
0
430
Other Decks in Design
See All in Design
空間アプリ開発のフィードバックをCodexにするための抽象的なデザインツールの模索
karad
0
150
図面資産×AI 眠れる資産を起こす挑戦
aonomasahiro
0
150
Storyboard Assignment: Storyboard from Comic Strip
lynteo
3
280
test deck title
shotamatsuo
0
1.5k
「余白」と「欲望」を味方につける ——AI時代のデザインエンジニアリングと「越境」の作法 #KNOTS2026
koyaman
1
1.9k
もう迷わない!“なんとなく”を卒業するフォントの選び方【村田俊英】
toshihidemurata
0
620
Spacemarket Brand Guide
spacemarket
2
930
decksh object reference
ajstarks
2
1.7k
ISO 9241-171:2025っていうのがあってな
shosira
1
190
「おすすめ」はなぜ信用されないのか - 信頼を築くUI/UX設計
ryu1013
0
130
CULTURE DECK/Marketing Director
mhand01
0
1.3k
AIスライド生成を進化させるMDファイル
kenichiota0711
1
1.3k
Featured
See All Featured
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
49
10k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
46
2.9k
Utilizing Notion as your number one productivity tool
mfonobong
4
320
Lightning Talk: Beautiful Slides for Beginners
inesmontani
PRO
2
570
Color Theory Basics | Prateek | Gurzu
gurzu
0
360
B2B Lead Gen: Tactics, Traps & Triumph
marketingsoph
0
150
Code Review Best Practice
trishagee
74
20k
Making the Leap to Tech Lead
cromwellryan
135
9.9k
A Guide to Academic Writing Using Generative AI - A Workshop
ks91
PRO
1
330
Build The Right Thing And Hit Your Dates
maggiecrowley
39
3.2k
A brief & incomplete history of UX Design for the World Wide Web: 1989–2019
jct
2
400
The untapped power of vector embeddings
frankvandijk
2
1.8k
Transcript
The very little Difference
The very little Difference between Cleaning
The very little Difference between Cleaning and Killing
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
TK First,
K TK First, let me introduce you ...
TK First, let me introduce you to a good Friend
who helps me out with this...
K TK Please say Hello to...
K TK Please say Hello to... Leon
K TK He is a professional Killer and Assassin who
refers to himself also as a „Cleaner“
K TK He will show us the Difference between
K TK He will show us the Difference between „Cleaning“
K TK „Cleaning“ and „Killing“
K TK And he will do all the dirty Work
for us...
K TK Thank you, Leon...
K TK
TK The first Mission:
K TK The first Mission: A cleaning Job just before
Breakfast.
K TK
K TK Hhhmmm... Tasty!
K TK Let’s see what Leon suggests...
K TK Leon?
K TK Leon? Leeeeon?
K TK ...
K TK ...Soooo...
K TK ...ready when you are, Leon!
TK Wow!
K TK That was fast...
K TK Got some more?
K TK Here you go!
K TK Nice Job!
K TK Would be good to have a Bun now...
K TK Got rid of all the Junk and the
Color and it is
K TK Got rid of all the Junk and the
Color and it is still a very sweet Brand !
K TK It works because of the Font.
K TK
TK Second Mission:
K TK Second Mission: Another cleaning Job in the Morning....
K TK
K TK Got Milk?
K TK Maybe you, Leon?
K TK Wham!
K TK Wham! Bam!
K TK Yeeee-Haaaw!
K TK If it ever would be that clean in
my Kitchen!
K TK (And all what’s left is Font and Color)
TK
K TK We got a few more Jobs waiting for
Mr. Cleaner...
K TK So let’s pick up the Pace!
K TK One.
K TK One. Two.
K TK One. Two. Three.
K TK Well, Leon knows his Math...
K TK
TK Crunchy!
K TK Munchy!
K TK Punchy!
K TK Now this realy cracks !
K TK
TK Fizzle...
K TK Shizzle...
K TK Manizzle...
K TK Sweeter than Snoop Doggs Gin&Juice!
K TK
TK Bang!
K TK Bang! Bang!
K TK Bang! Bang! Bang!
K TK Seems like a Fun-Job!
K TK
TK Let’s see,
K TK Let’s see, what we have cleaned so far...
K TK The whole Bunch:
K TK ...full of Colours and Crap...
K TK Cleaned...
K TK In Fact, very clean – but still Brands!
K TK
TK Capiche?
K TK Crappy & Shitty
K TK Nice & Clean
K TK ...but still...
K TK Brands!
K TK Because we did not change the Font!
K TK
TK And now,
K TK And now, let’s see ...
K TK And now, let’s see ... what happens if
we dare to
K TK And now, let’s see ... what happens if
we dare to touch the Font !
K TK Because now,
K TK Because now,
K TK Because now,
K TK Because now, we go for...
K TK Because now, we go for... the Killing!
TK
K TK And we sure do have some nice and
serious killing Jobs left for Leon...
K TK ...so, here we go:
K TK First:
K TK First: Kill
K TK First: Kill a
K TK First: Kill a Cleaner!
K TK Not even a Shadow of the Brand is
left...
TK Killed all what kept it alive
K TK Killed all what kept it alive and what
was its own Face:
K TK Killed all what kept it alive and what
was its own Face: The Font.
K TK This is Fun! Let’s kill some more...
K TK
TK Just like 1,
K TK Just like 1, 2,
K TK Just like 1, 2, 3,
K TK Just like 1, 2, 3, 4!
K TK Nothing is worse than a dead Beer!
K TK
TK Kiss,
K TK Kiss, Kiss,
K TK Kiss, Kiss, Kiss,
K TK Kiss, Kiss, Kiss, Kiss.
K TK Seems like the Kiss of Death.
K TK
TK Pop
K TK Pop - Pop
K TK Pop - Pop - Pop
K TK Pop - Pop - Pop - Pop
K TK Nothing pops here anymore.
K TK
TK Ou,
K TK Ou, Ou,
K TK Ou, Ou, Ou,
K TK Ou, Ou, Ou, Ouch!
K TK Talking about a killing Headache.
K TK
TK Om
K TK Om-nom
K TK Om-nom-nom
K TK Om-nom-nom-nom
K TK Even Cookie Monster would not like that.
K TK
TK Let’s see,
K TK Let’s see, what we have killed so far...
K TK Before the Killing:
K TK Each One is easily to identify as it’s
Own...
K TK And afterwards:
K TK As if they are from one Brand only!
K TK
TK Capiche?
K TK Before the Killing:
K TK Genuine and outstanding Brands.
K TK And afterwards:
K TK Just like an Army of Clones!
K TK Dead & gone...
K TK Because we killed what kept it alive:
K TK The Font!
K TK
TK So,
K TK So, let us compare:
K TK Cleaning
K TK Cleaning versus
K TK Cleaning versus Killing
K TK
TK Cleaning:
K TK The Way it is:
K TK ...full of Colours and Crap...
K TK Nice & clean.
K TK But still Brands because of the Font!
K TK versus
TK Killing:
K TK Full of Life.
K TK Personalities in a big Market.
K TK Dead & gone.
K TK Anonymous No-Name Products!
K TK
K TK Capiche?
TK
K TK So:
K TK So: Please!
K TK So: Please! Please!
K TK Please! Please! Please!
K TK
TK Don’t go and kill your Brand
K TK Don’t go and kill your Brand by changing
its very own Font.
K TK Just don’t
K TK Just don’t let the bad Guys win.
K TK Just don’t let the bad Guys win.
K TK Just don’t !
K TK
TK Thank You!
K TK Thank You! For Your Time and Patience,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko. Feel free to spread, but don’t forget to mention.
And Yes: It is written in English by using german
Caps. That’s the Way we do it...
None
None