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Cleaning vs. Killing of Brands
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Tim Karsko
May 04, 2013
Design
1
92
Cleaning vs. Killing of Brands
The Difference between good and bad MakeOvers of Brands.
Tim Karsko
May 04, 2013
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Transcript
The very little Difference
The very little Difference between Cleaning
The very little Difference between Cleaning and Killing
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
The very little Difference between Cleaning and Killing of Brands
A Presentation about Good and Bad (Brand-Makeovers) by Tim Karsko
TK First,
K TK First, let me introduce you ...
TK First, let me introduce you to a good Friend
who helps me out with this...
K TK Please say Hello to...
K TK Please say Hello to... Leon
K TK He is a professional Killer and Assassin who
refers to himself also as a „Cleaner“
K TK He will show us the Difference between
K TK He will show us the Difference between „Cleaning“
K TK „Cleaning“ and „Killing“
K TK And he will do all the dirty Work
for us...
K TK Thank you, Leon...
K TK
TK The first Mission:
K TK The first Mission: A cleaning Job just before
Breakfast.
K TK
K TK Hhhmmm... Tasty!
K TK Let’s see what Leon suggests...
K TK Leon?
K TK Leon? Leeeeon?
K TK ...
K TK ...Soooo...
K TK ...ready when you are, Leon!
TK Wow!
K TK That was fast...
K TK Got some more?
K TK Here you go!
K TK Nice Job!
K TK Would be good to have a Bun now...
K TK Got rid of all the Junk and the
Color and it is
K TK Got rid of all the Junk and the
Color and it is still a very sweet Brand !
K TK It works because of the Font.
K TK
TK Second Mission:
K TK Second Mission: Another cleaning Job in the Morning....
K TK
K TK Got Milk?
K TK Maybe you, Leon?
K TK Wham!
K TK Wham! Bam!
K TK Yeeee-Haaaw!
K TK If it ever would be that clean in
my Kitchen!
K TK (And all what’s left is Font and Color)
TK
K TK We got a few more Jobs waiting for
Mr. Cleaner...
K TK So let’s pick up the Pace!
K TK One.
K TK One. Two.
K TK One. Two. Three.
K TK Well, Leon knows his Math...
K TK
TK Crunchy!
K TK Munchy!
K TK Punchy!
K TK Now this realy cracks !
K TK
TK Fizzle...
K TK Shizzle...
K TK Manizzle...
K TK Sweeter than Snoop Doggs Gin&Juice!
K TK
TK Bang!
K TK Bang! Bang!
K TK Bang! Bang! Bang!
K TK Seems like a Fun-Job!
K TK
TK Let’s see,
K TK Let’s see, what we have cleaned so far...
K TK The whole Bunch:
K TK ...full of Colours and Crap...
K TK Cleaned...
K TK In Fact, very clean – but still Brands!
K TK
TK Capiche?
K TK Crappy & Shitty
K TK Nice & Clean
K TK ...but still...
K TK Brands!
K TK Because we did not change the Font!
K TK
TK And now,
K TK And now, let’s see ...
K TK And now, let’s see ... what happens if
we dare to
K TK And now, let’s see ... what happens if
we dare to touch the Font !
K TK Because now,
K TK Because now,
K TK Because now,
K TK Because now, we go for...
K TK Because now, we go for... the Killing!
TK
K TK And we sure do have some nice and
serious killing Jobs left for Leon...
K TK ...so, here we go:
K TK First:
K TK First: Kill
K TK First: Kill a
K TK First: Kill a Cleaner!
K TK Not even a Shadow of the Brand is
left...
TK Killed all what kept it alive
K TK Killed all what kept it alive and what
was its own Face:
K TK Killed all what kept it alive and what
was its own Face: The Font.
K TK This is Fun! Let’s kill some more...
K TK
TK Just like 1,
K TK Just like 1, 2,
K TK Just like 1, 2, 3,
K TK Just like 1, 2, 3, 4!
K TK Nothing is worse than a dead Beer!
K TK
TK Kiss,
K TK Kiss, Kiss,
K TK Kiss, Kiss, Kiss,
K TK Kiss, Kiss, Kiss, Kiss.
K TK Seems like the Kiss of Death.
K TK
TK Pop
K TK Pop - Pop
K TK Pop - Pop - Pop
K TK Pop - Pop - Pop - Pop
K TK Nothing pops here anymore.
K TK
TK Ou,
K TK Ou, Ou,
K TK Ou, Ou, Ou,
K TK Ou, Ou, Ou, Ouch!
K TK Talking about a killing Headache.
K TK
TK Om
K TK Om-nom
K TK Om-nom-nom
K TK Om-nom-nom-nom
K TK Even Cookie Monster would not like that.
K TK
TK Let’s see,
K TK Let’s see, what we have killed so far...
K TK Before the Killing:
K TK Each One is easily to identify as it’s
Own...
K TK And afterwards:
K TK As if they are from one Brand only!
K TK
TK Capiche?
K TK Before the Killing:
K TK Genuine and outstanding Brands.
K TK And afterwards:
K TK Just like an Army of Clones!
K TK Dead & gone...
K TK Because we killed what kept it alive:
K TK The Font!
K TK
TK So,
K TK So, let us compare:
K TK Cleaning
K TK Cleaning versus
K TK Cleaning versus Killing
K TK
TK Cleaning:
K TK The Way it is:
K TK ...full of Colours and Crap...
K TK Nice & clean.
K TK But still Brands because of the Font!
K TK versus
TK Killing:
K TK Full of Life.
K TK Personalities in a big Market.
K TK Dead & gone.
K TK Anonymous No-Name Products!
K TK
K TK Capiche?
TK
K TK So:
K TK So: Please!
K TK So: Please! Please!
K TK Please! Please! Please!
K TK
TK Don’t go and kill your Brand
K TK Don’t go and kill your Brand by changing
its very own Font.
K TK Just don’t
K TK Just don’t let the bad Guys win.
K TK Just don’t let the bad Guys win.
K TK Just don’t !
K TK
TK Thank You!
K TK Thank You! For Your Time and Patience,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures,
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko.
K TK Thank You! For Your Time and Patience, and
Besson/Gaumant for the Pictures, as well as Antrepo for the Artwork. Concept, Copy and everything else by Tim Karsko. Feel free to spread, but don’t forget to mention.
And Yes: It is written in English by using german
Caps. That’s the Way we do it...
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