Solving the Right Problems with Design Sprints

Presented to the Tampa UX Meetup at Mad Mobile on September 28, 2016.

Transcript

1. Solving the Right Problems with Design Sprints Tim Knight @timknight
2. Tim Knight @timknight Who Am I? • Eclectic Academic • Instructor with GDI • Organizer of Front-End Meetup • Moderator @ Treehouse • User Experience Consultant • Director of UX @ GravityFree
3. In technology, there’s a myth that you can be an expert who has all the answers.
4. Never stop asking why.
5. A design sprint is a systematic process for going from targeting a problem to testing a prototype with real users in just 5 days*.
6. While complementary. The idea of the “Sprint” isn’t necessarily meant to link the process to an agile methodology.
7. Image Credit: From “Sprint” by Jake Knapp
8. Set the Stage The right challenge with the right team.
9. Pick a big problem. If you’re having trouble gaining executive support, you might be looking at the wrong problem.
10. Pick the right team. The Decider The Facilitator
11. Pick the right room. Schedule the time. Get a room that you can stay in. Bring plenty of whiteboards (at least 2), sharpies, 3 x 5 Post-Its, and plain paper. And don’t forget healthy snacks.
12. Your usual day. Image Credit: From “Sprint” by Jake Knapp
13. Your sprint day. Image Credit: From “Sprint” by Jake Knapp
14. Lunch - 1pm 10 am 5 pm Lunch - 1pm 10 am 5 pm Lunch - 1pm 10 am 5 pm Lunch - 1pm 10 am 5 pm Lunch - 1pm 9 am 5 pm Monday Tuesday Wednesday Thursday Friday
15. No devices.
16. Monday Mapping Out The Problem
17. Stop yourself from trying to solve problems today. Spend the day listening.
18. Start at the end. What would life look life if you succeed? What might cause you to fail? What has to be true to meet your long term goal? Write your questions on 1/3 of a whiteboard.
19. Make a map. Keep It Simple, Around 5-15 Steps. Take 30-60 Minutes. Patient Doctor Coordinator Make appt. Appointment: Discuss trail Enroll BEGIN THERAPY Search for matching trails
20. Image Credit: From “Sprint” by Jake Knapp Ask the experts. Hold 15 Minute Individual Interviews, Revise Your Map As You Go
21. Write up “how might we?” questions Write Several and Post them All To a Wall or the Relevant Area of Your Map HMW Use imagery to tell our story?
22. Group your questions and vote Everyone Gets to Vote, Then the Decider Gets the Super Vote. Once Decided, Add or Revise Your Questions on Your Board to Include these. HMW HMW HMW HMW HMW HMW HMW
23. Make a map. Keep It Simple, Around 5-15 Steps. Take 30-60 Minutes. Patient Doctor Coordinator Make appt. Appointment: Discuss trail Enroll BEGIN THERAPY Search for matching trails HMW HMW HMW HMW HMW
24. Now trim the list of just this sprint You Can’t Answer Them All. But One or More Should Line Up Well. LONG TERM GOAL: More patients enrolled in trials SPRINT QUESTIONS • Can we find matches fast enough? • Will clinics change their workflow?
25. Monday ends with your map finished, target picked, and your sprint questions outlined on the whiteboard. Go home.
26. But wait… now that you have your target user and process selected it’s time to have someone pull together the users to be tested for later in the week. Your customer-focused team member should be able to help here.
27. Tuesday Remix, Improve, and Sketch
28. To start your day, ask everyone to come up with a list of existing products or services to review for inspiring solutions.
29. Image Credit: From “Sprint” by Jake Knapp Lightning demos.
30. Image Credit: From “Sprint” by Jake Knapp
31. Now you’re going to sketch. Alone.
32. 1. NOTES 2. IDEAS 3. CRAZY 8s 4. SOLUTION SKETCH Gather Information Rough Solutions Rapid Variations Work out Details 20 minutes 20 minutes 8 minutes 30+ minutes HMW? HMW? Keeping It Classy
33. Once you’re finished, put your sketches face down on a table and enjoy your evening. It’s time to go home.
34. Wednesday Decide and Storyboard
35. It’s decision day. It can be draining. Be ready.
36. Art museum review. Voters Look at the Options In Silence, add Questions and Concerns and Mark the Standout Ideas (Black Dots) But what about? How is it? Quick Pick Makin’ It Rain Smart Select Jump In Giveaway Chat But, but… • • • •• ••• • • • • •• ••• • • •• • •• • • • • • •• • •• • •• •• • •
37. Next up. Speed critique. The facilitator takes everyone through each sketch, calling out stand out ideas which are then written on Post-Its and added to the top of the sketch.
38. Final straw poll. Add Your Votes. Either On a Feature or a Full Sketch Starts with key introduction Pick selection is fast Quick Pick Makin’ It Rain Smart Select Jump In Giveaway Chat Sets selection defaults • • • •• ••• • • • • • •• • •• • •• • • • • • •• • •• • • •• Great use of video •• • •• •
39. Once everyone has voted. The Decider adds their “Super Vote”. Ideas that get super votes become the foundation of the prototype. Other sketches can be saved for a future sprint.
40. What if you have more then one clear winning concept? Then prototype both/all of them and give them individual fake names.
41. Storyboard your solution. Start with a Grid
42. Start from the beginning. Where Will New Customers First Hear or Interact with Your Product?
43. Fill out the storyboard. Use What You Have. Don’t Think of New Things on the Fly. Processes Payment
44. You should be able to walk through your full storyboard in about 15 minutes.
45. Remember, the Decider decides and approves the final process in the storyboard.
46. When in doubt. Take risks.
47. Thursday Prototype Your Solution(s)
48. Get into the prototyping mindset.
49. Prototyping roles. Makers Stitcher Writer Asset Collector Interviewer
50. Use the right tools.
52. Ethos https://github.com/timknight/middleman-ethos I Built This Thing. I Prototype With It. Maybe You’ll Like It Too.
53. At 3pm, gather the team and do a trail run. Make sure you haven’t missed anything.
54. Friday Test with Users and Learn
55. The answer is 5.
56. Each interview should run about 60 minutes. Trust me, time will fly.
57. The setup. Image Credit: From “Sprint” by Jake Knapp
58. Follow a 5-act interview.
59. A friendly welcome to start the interview. 1
60. A series of general, open-ended context questions about the customer 2
61. Introduction to the prototype(s) 3
62. Detailed tasks to get the customer reacting to the prototype 4
63. A quick debrief to capture the customer’s overarching thoughts and impressions 5
64. Take notes. “Not really a good match for my company” Wanted to try it afterward Successfully setup new account
65. Collect them onto a board. Tim Andrew Jess Todd Flynn Marketing Page Sign up First experience
66. Look for patterns in the notes.
67. You always win.
68. Learning More Some Books That Help In the Process
74. Thank You! Questions? Comments?