Solving the Right Problems with Design Sprints

2722012beb9afcad75df5c9f2229fd8c?s=47 Tim Knight
September 28, 2016

Solving the Right Problems with Design Sprints

Presented to the Tampa UX Meetup at Mad Mobile on September 28, 2016.

2722012beb9afcad75df5c9f2229fd8c?s=128

Tim Knight

September 28, 2016
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Transcript

  1. Solving the Right Problems with Design Sprints Tim Knight @timknight

  2. Tim Knight @timknight Who Am I? • Eclectic Academic •

    Instructor with GDI • Organizer of Front-End Meetup • Moderator @ Treehouse • User Experience Consultant • Director of UX @ GravityFree
  3. In technology, there’s a myth that you can be an

    expert who has all the answers.
  4. Never stop asking why.

  5. A design sprint is a systematic process for going from

    targeting a problem to testing a prototype with real users in just 5 days*.
  6. While complementary. The idea of the “Sprint” isn’t necessarily meant

    to link the process to an agile methodology.
  7. Image Credit: From “Sprint” by Jake Knapp

  8. Set the Stage The right challenge with the right team.

  9. Pick a big problem. If you’re having trouble gaining executive

    support, you might be looking at the wrong problem.
  10. Pick the right team. The Decider The Facilitator

  11. Pick the right room. Schedule the time. Get a room

    that you can stay in. Bring plenty of whiteboards (at least 2), sharpies, 3 x 5 Post-Its, and plain paper. And don’t forget healthy snacks.
  12. Your usual day. Image Credit: From “Sprint” by Jake Knapp

  13. Your sprint day. Image Credit: From “Sprint” by Jake Knapp

  14. Lunch - 1pm 10 am 5 pm Lunch - 1pm

    10 am 5 pm Lunch - 1pm 10 am 5 pm Lunch - 1pm 10 am 5 pm Lunch - 1pm 9 am 5 pm Monday Tuesday Wednesday Thursday Friday
  15. No devices.

  16. Monday Mapping Out The Problem

  17. Stop yourself from trying to solve problems today. Spend the

    day listening.
  18. Start at the end. What would life look life if

    you succeed? What might cause you to fail? What has to be true to meet your long term goal? Write your questions on 1/3 of a whiteboard.
  19. Make a map. Keep It Simple, Around 5-15 Steps. Take

    30-60 Minutes. Patient Doctor Coordinator Make appt. Appointment: Discuss trail Enroll BEGIN THERAPY Search for matching trails
  20. Image Credit: From “Sprint” by Jake Knapp Ask the experts.

    Hold 15 Minute Individual Interviews, Revise Your Map As You Go
  21. Write up “how might we?” questions Write Several and Post

    them All To a Wall or the Relevant Area of Your Map HMW Use imagery to tell our story?
  22. Group your questions and vote Everyone Gets to Vote, Then

    the Decider Gets the Super Vote. Once Decided, Add or Revise Your Questions on Your Board to Include these. HMW HMW HMW HMW HMW HMW HMW
  23. Make a map. Keep It Simple, Around 5-15 Steps. Take

    30-60 Minutes. Patient Doctor Coordinator Make appt. Appointment: Discuss trail Enroll BEGIN THERAPY Search for matching trails HMW HMW HMW HMW HMW
  24. Now trim the list of just this sprint You Can’t

    Answer Them All. But One or More Should Line Up Well. LONG TERM GOAL: More patients enrolled in trials SPRINT QUESTIONS • Can we find matches fast enough? • Will clinics change their workflow?
  25. Monday ends with your map finished, target picked, and your

    sprint questions outlined on the whiteboard. Go home.
  26. But wait… now that you have your target user and

    process selected it’s time to have someone pull together the users to be tested for later in the week. Your customer-focused team member should be able to help here.
  27. Tuesday Remix, Improve, and Sketch

  28. To start your day, ask everyone to come up with

    a list of existing products or services to review for inspiring solutions.
  29. Image Credit: From “Sprint” by Jake Knapp Lightning demos.

  30. Image Credit: From “Sprint” by Jake Knapp

  31. Now you’re going to sketch. Alone.

  32. 1. NOTES 2. IDEAS 3. CRAZY 8s 4. SOLUTION SKETCH

    Gather Information Rough Solutions Rapid Variations Work out Details 20 minutes 20 minutes 8 minutes 30+ minutes HMW? HMW? Keeping It Classy
  33. Once you’re finished, put your sketches face down on a

    table and enjoy your evening. It’s time to go home.
  34. Wednesday Decide and Storyboard

  35. It’s decision day. It can be draining. Be ready.

  36. Art museum review. Voters Look at the Options In Silence,

    add Questions and Concerns and Mark the Standout Ideas (Black Dots) But what about? How is it? Quick Pick Makin’ It Rain Smart Select Jump In Giveaway Chat But, but… • • • •• ••• • • • • •• ••• • • •• • •• • • • • • •• • •• • •• •• • •
  37. Next up. Speed critique. The facilitator takes everyone through each

    sketch, calling out stand out ideas which are then written on Post-Its and added to the top of the sketch.
  38. Final straw poll. Add Your Votes. Either On a Feature

    or a Full Sketch Starts with key introduction Pick selection is fast Quick Pick Makin’ It Rain Smart Select Jump In Giveaway Chat Sets selection defaults • • • •• ••• • • • • • •• • •• • •• • • • • • •• • •• • • •• Great use of video •• • •• •
  39. Once everyone has voted. The Decider adds their “Super Vote”.

    Ideas that get super votes become the foundation of the prototype. Other sketches can be saved for a future sprint.
  40. What if you have more then one clear winning concept?

    Then prototype both/all of them and give them individual fake names.
  41. Storyboard your solution. Start with a Grid

  42. Start from the beginning. Where Will New Customers First Hear

    or Interact with Your Product?
  43. Fill out the storyboard. Use What You Have. Don’t Think

    of New Things on the Fly. Processes Payment
  44. You should be able to walk through your full storyboard

    in about 15 minutes.
  45. Remember, the Decider decides and approves the final process in

    the storyboard.
  46. When in doubt. Take risks.

  47. Thursday Prototype Your Solution(s)

  48. Get into the prototyping mindset.

  49. Prototyping roles. Makers Stitcher Writer Asset Collector Interviewer

  50. Use the right tools.

  51. None
  52. Ethos https://github.com/timknight/middleman-ethos I Built This Thing. I Prototype With It.

    Maybe You’ll Like It Too.
  53. At 3pm, gather the team and do a trail run.

    Make sure you haven’t missed anything.
  54. Friday Test with Users and Learn

  55. The answer is 5.

  56. Each interview should run about 60 minutes. Trust me, time

    will fly.
  57. The setup. Image Credit: From “Sprint” by Jake Knapp

  58. Follow a 5-act interview.

  59. A friendly welcome to start the interview. 1

  60. A series of general, open-ended context questions about the customer

    2
  61. Introduction to the prototype(s) 3

  62. Detailed tasks to get the customer reacting to the prototype

    4
  63. A quick debrief to capture the customer’s overarching thoughts and

    impressions 5
  64. Take notes. “Not really a good match for my company”

    Wanted to try it afterward Successfully setup new account
  65. Collect them onto a board. Tim Andrew Jess Todd Flynn

    Marketing Page Sign up First experience
  66. Look for patterns in the notes.

  67. You always win.

  68. Learning More Some Books That Help In the Process

  69. None
  70. None
  71. None
  72. None
  73. None
  74. Thank You! Questions? Comments?