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How to Craft Compelling Calls-to-Action
Justine Sanderson
July 12, 2016
Design
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How to Craft Compelling Calls-to-Action
UX Homegrown, Auckland 2016
Justine Sanderson
July 12, 2016
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Transcript
How to Craft
disclaimer: (p)sychology
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FIRST MYTH: MOAR INFORMATION = GOOD
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MYTH 2: YOU KNOW WHAT MOTIVATES YOU
What will motivate you? What people say: 1. Save
the environment 2. Benefit society 3. Save money 4. Other people are doing it What worked: 1. Other guests reuse their towels 58% 2. Save the environment 38%
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SALIENT BELIEFS
Theory of! Planned Behaviour! based on Ajzen, 1991!
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Thanks! Questions? justine@userfaction.com @titine