The mind has its reasons that Reason cannot know

D1ff88a16a287b41f0570da424460401?s=47 Justine Sanderson
June 01, 2009
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The mind has its reasons that Reason cannot know

A fun but nerve-racking talk I gave at the Orcon Great Bleand - pecha-kucha style (20 slides auto-advancing in 6 minutes), outlining the way in which humans are definitely not rational.

D1ff88a16a287b41f0570da424460401?s=128

Justine Sanderson

June 01, 2009
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Transcript

  1. The mind has its reasons that Reason cannot know know

    - with apologies to Blaise Pascal
  2. Ten ways Ten ways you don’t know why you think

    the things you think
  3. Cognitive Biases

  4. 1. Availability bias, aka anecdotal evidence aka anecdotal evidence

  5. 82 82

  6. Shop A 5% discount for cash Shop B 5% surcharge

    for credit
  7. Environment & context

  8. 4. Priming with words

  9. 5. Priming with objects

  10. 6. Priming with objects - 2

  11. 7. Expectations

  12. 9. Fashion

  13. None
  14. 11. Order of presentation

  15. 11. Order of presentation

  16. 1 1

  17. 2 2

  18. None
  19. Which way to the toilets?

  20. None