The mind has its reasons that Reason cannot know

A fun but nerve-racking talk I gave at the Orcon Great Bleand - pecha-kucha style (20 slides auto-advancing in 6 minutes), outlining the way in which humans are definitely not rational.

1. The mind has its reasons that Reason cannot know know - with apologies to Blaise Pascal
2. Ten ways Ten ways you don’t know why you think the things you think
3. Cognitive Biases
4. 1. Availability bias, aka anecdotal evidence aka anecdotal evidence
5. 82 82
6. Shop A 5% discount for cash Shop B 5% surcharge for credit
7. Environment & context
8. 4. Priming with words
9. 5. Priming with objects
10. 6. Priming with objects - 2
11. 7. Expectations
12. 9. Fashion
14. 11. Order of presentation
15. 11. Order of presentation
16. 1 1
17. 2 2
19. Which way to the toilets?