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What the eye can't see - Auckland Web Meetup

What the eye can't see - Auckland Web Meetup

One of my more popular talks - given here at the Auckland Web Meetup.

Justine Sanderson

August 01, 2007
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Transcript

  1. View Slide

  2. Users are dumb

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  3. and incredibly busy
    and incredibly busy
    and incredibly busy
    and incredibly busy
    what we don’t
    what we don’t
    what we don’t
    what we don’t see
    see
    see
    see

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  4. Inattentional blindness

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  5. change blindness

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  6. View Slide

  7. View Slide

  8. View Slide

  9. View Slide

  10. View Slide

  11. View Slide

  12. spot the error message

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  13. View Slide

  14. View Slide

  15. View Slide

  16. View Slide

  17. before
    before
    before
    before after or next to
    after or next to
    after or next to
    after or next to

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  18. what we do see
    what we do see
    what we do see
    what we do see
    http://flickr.com/photos/naoh

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  19. Pre-attentive processing

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  20. Colour is pre-attentive

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  21. Shape is pre-attentive

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  22. Where’s the red circle now?

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  23. View Slide

  24. View Slide

  25. View Slide

  26. View Slide

  27. View Slide

  28. Preattentive Processing

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  29. View Slide

  30. the whole is more than the sum of its parts
    the whole is more than the sum of its parts
    the whole is more than the sum of its parts
    the whole is more than the sum of its parts
    www.lisarienermann.com

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  31. Which way to the toilets?
    Thisisbroken.com

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  32. gestalt principles

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  33. .
    .
    From moonbird's Flickr stream

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  34. page elements create lines & shapes

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  35. View Slide

  36. View Slide

  37. View Slide

  38. View Slide

  39. so common it becomes invisible
    so common it becomes invisible
    so common it becomes invisible
    so common it becomes invisible
    http://flickr.com/photos/morgantepsic

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  40. alerts

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  41. what the user sees

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  42. to sum up…
    to sum up…
    to sum up…
    to sum up…

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