A talk about how our relationship with the truth has changed and how that affects the way we work particularly in relation to agile and user centred design practices.
don’t need that much detail about we believe this is because users such as there are in clearly defined and recognisable situations which we deal with regularly so if we allow these users to answer simpler more tailored questions then we’ll see them completing the transaction quicker & being more satisfied without impacting our ability to make a decision.