Essentials of a 3 minute pitch video

Created for Spark Workshop presented by the Birmingham Business Alliance.

Transcript

1. Hi there, I’m Tony Pitch video Essentials f 3 @summerville Spark Workshop May 15, 2013
5. Pitch video Essentials f 3
6. Pitch video Essentials f 3
7. Pitch video Essentials f r 1
8. 1) why video?
9. E Consume -people are Busy-
10. S r & viral -Dollar shave cluB- v r 10 million v w
11. M r b METRICS 87 zillion v w 51% visitors w 21 BILLION r 34 gazillion
12. S r LOVE -it does a site good-
13. DO & DON’T
14. First
15. SHORT K
16. SHORT K seriously
17. nail first 5 seconds
18. call action E w
19. D ’ autoplay
20. D ’ built-in mic -decent mics are cheap-
21. D ’ b Fake -be yourself ( ) -
22. Fleetio r
23. three S r w v r “A O P ” “ H F ” “ O r G ”
24. get creative Remove distractions & ( r r )
25. H r r r don draper
26. Rinse & Repeat Sleep on it Edit Get feedback Tweak
28. S r ’ scenes
29. Record audio (w . ) F r , three .
30. H w Hire videographer big firms r expensive ( $40 v )
31. H w Hire videographer Ask r . Browse r f .
32. Cr v Balancing Act you creative S b r r . Cr v , .
33. H r ? create a brief
34. M feedback
35. publish Pr measure
36. Timeline • Initial planning: 2 days • Script development: 3 days • Feedback & iterations: 3 days • Find voiceover talent & record audio: 1 day • Video & animation build out: 1.5 weeks
37. costs $54.79 voiceover $1,367.68 videographer
38. S f r great rf . A v b r v .
39. Thank you! r : fleet.io/bba-spark tony summerville tsummerville@fleetio.com @summerville