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Essentials of a 3 minute pitch video
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Tony Summerville
May 15, 2013
Business
1
7k
Essentials of a 3 minute pitch video
Created for Spark Workshop presented by the Birmingham Business Alliance.
Tony Summerville
May 15, 2013
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Transcript
Hi there, I’m Tony Pitch video Essentials f 3 @summerville
Spark Workshop May 15, 2013
None
None
None
Pitch video Essentials f 3
Pitch video Essentials f 3
Pitch video Essentials f r 1
1) why video?
E Consume -people are Busy-
S r & viral -Dollar shave cluB- v r 10
million v w
M r b METRICS 87 zillion v w 51% visitors
w 21 BILLION r 34 gazillion
S r LOVE -it does a site good-
DO & DON’T
First
SHORT K
SHORT K seriously
nail first 5 seconds
call action E w
D ’ autoplay
D ’ built-in mic -decent mics are cheap-
D ’ b Fake -be yourself ( ) -
Fleetio r
three S r w v r “A O P ”
“ H F ” “ O r G ”
get creative Remove distractions & ( r r )
H r r r don draper
Rinse & Repeat Sleep on it Edit Get feedback Tweak
None
S r ’ scenes
Record audio (w . ) F r , three .
H w Hire videographer big firms r expensive ( $40
v )
H w Hire videographer Ask r . Browse r f
.
Cr v Balancing Act you creative S b r r
. Cr v , .
H r ? create a brief
M feedback
publish Pr measure
Timeline • Initial planning: 2 days • Script development: 3
days • Feedback & iterations: 3 days • Find voiceover talent & record audio: 1 day • Video & animation build out: 1.5 weeks
costs $54.79 voiceover $1,367.68 videographer
S f r great rf . A v b r
v .
Thank you! r : fleet.io/bba-spark tony summerville tsummerville@fleetio.com @summerville