Lean Startup - Go Startup Smartly

Learn how to startup smartly by avoiding any kind of waste. This mainly goes by putting the back user into the process and by validating as soon as possible the most risky hypothesis (value & growth) by applying the feedback look. You also need to focus on proper metrics to validate them. Your startup journey will be amazing !

Transcript

1. LEAN STARTUP Go Startup Smartly Android developer Days 2015
2. WHO AM I ? • Turhan OZ • turhanoz.com • @TurhanOz • @ParisAndroidUG
3. LEAN STARTUP PRINCIPLES
4. MOTIVATION to create your Startup
5. IDEA
6. CONGRATULATION You just wasted your time
7. « DON’T WASTE YOUR TIME TO BUILD SOMETHING NOBODY WANTS »
8. LEAN STARTUP get back the USER into your process
9. DEFINITION STARTUP : « human institution designed to create a new product or service under conditions of extreme uncertainty » ENTREPRENEUR
10. MAIN GOAL : Progress by Learning
11. STARTUP is a big Experiment itself ! « Can I do this product ? » « Should I do this product ? »
12. EXPERIMENTATION Scientific approach - clear hypothesis - expectations - testing - exploit result
13. •Value hypothesis •Growth hypothesis
14. FEEDBACK LOOP validate learning loop
15. MVP : MINIMUM VIABLE PRODUCT
16. INNOVATION ACCOUNTING How to know that you are progressing ?
17. VANITY METRICS
18. COHORT ANALYSIS « A cohort is a group of people who share a common characteristic or experience within a defined period »
19. A/B TESTING 2 versions of same product
20. DECISION : PIVOT OR PERSEVERE • Zoom-In • Zoom out • Customer segment • Customer need • Channel pivot • Engine of growth • …
21. ENGINE OF GROWTH • Sticky Engine • Viral Engine • Paid Engine
22. LEAN STARTUP • Avoid any waste • User • Learning feedback loop • Iteration • Experimentation MVP • Measuring : cohort analysis, AB testing • Find actionable metrics • pivot or persevere
24. THANK YOU • Turhan OZ • turhanoz.com • @TurhanOz