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John Peebles – Building Products: More Than Meets the Eye (Turing Fest 2016)
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Turing Fest
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August 19, 2016
Business
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John Peebles – Building Products: More Than Meets the Eye (Turing Fest 2016)
Turing Fest
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August 19, 2016
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Transcript
Building Products More Than Meets The Eye
@johnjpeebles
@johnjpeebles
@johnjpeebles
@johnjpeebles Some Context • SaaS • B2B • Enterprise Tool
• We’re Not Perfect
@johnjpeebles
@johnjpeebles Fast Growth + High Attrition + Difficult Product +
Botched Release + Technical Debt
@johnjpeebles >20% Annual Churn by Revenue
@johnjpeebles ”You want a churn rate that is as low
as possible"
@johnjpeebles “If you have a high churn (double digits) for
your SaaS business, there’s something fundamentally wrong with your product.”
@johnjpeebles
@johnjpeebles This is Hard
@johnjpeebles Attrition Slide -4.0 -2.0 0.0 2.0 4.0 6.0 8.0
10.0 12.0 14.0 16.0 Attrition by Revenue (%)
@johnjpeebles Common Prescriptions 1. Simplify the Product 2. Improve the
Product 3. A/B Testing 4. More Feedback 5. Better User Stories
@johnjpeebles The Secret of The World’s Best Products
@johnjpeebles Make Your Customers Successful
@johnjpeebles What is Our Product?
@johnjpeebles Training Management Software
@johnjpeebles Make Customers Successful Make Our Team Successful Make Our
Investors Successful
@johnjpeebles Make People Successful
@johnjpeebles Our Product is People
@johnjpeebles I Have A Dream
Administrat Our Dream Build the Ultimate Human Organisation
@johnjpeebles How?
@johnjpeebles What Didn’t Change: Our Software (much)
@johnjpeebles What We Did Change
@johnjpeebles
@johnjpeebles Communication
@johnjpeebles Trust & Transparency
@johnjpeebles Listened
@johnjpeebles Invested
@johnjpeebles What Happened?
@johnjpeebles Revenue Growth Negative Churn “We Believe in Administrate”
@johnjpeebles I Believe
@johnjpeebles
@johnjpeebles Thanks!