John Peebles – Building Products: More Than Meets the Eye (Turing Fest 2016)

Building Products More Than Meets The Eye

@johnjpeebles

@johnjpeebles Some Context • SaaS • B2B • Enterprise Tool
• We’re Not Perfect

@johnjpeebles

@johnjpeebles Fast Growth + High Attrition + Difficult Product +
Botched Release + Technical Debt

@johnjpeebles >20% Annual Churn by Revenue

@johnjpeebles ”You want a churn rate that is as low
as possible"

@johnjpeebles “If you have a high churn (double digits) for
your SaaS business, there’s something fundamentally wrong with your product.”

@johnjpeebles

@johnjpeebles This is Hard

@johnjpeebles Attrition Slide -4.0 -2.0 0.0 2.0 4.0 6.0 8.0
10.0 12.0 14.0 16.0 Attrition by Revenue (%)

@johnjpeebles Common Prescriptions 1. Simplify the Product 2. Improve the
Product 3. A/B Testing 4. More Feedback 5. Better User Stories

@johnjpeebles The Secret of The World’s Best Products

@johnjpeebles Make Your Customers Successful

@johnjpeebles What is Our Product?

@johnjpeebles Training Management Software

@johnjpeebles Make Customers Successful Make Our Team Successful Make Our
Investors Successful

@johnjpeebles Make People Successful

@johnjpeebles Our Product is People

@johnjpeebles I Have A Dream

Administrat Our Dream Build the Ultimate Human Organisation

@johnjpeebles How?

@johnjpeebles What Didn’t Change: Our Software (much)

@johnjpeebles What We Did Change

@johnjpeebles

@johnjpeebles Communication

@johnjpeebles Trust & Transparency

@johnjpeebles Listened

@johnjpeebles Invested

@johnjpeebles What Happened?

@johnjpeebles Revenue Growth Negative Churn “We Believe in Administrate”

@johnjpeebles I Believe

@johnjpeebles

@johnjpeebles Thanks!

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