Matt Lerner - Startup Growth From First Principles (Turing Fest 2022)

Matt shares how a chat with a theoretical physicist upturned his mental model of startup growth and revealed the two starting assumptions every great startup works from.

Head to www.turingfest.com to learn more about Europe's best cross-functional tech conference.

Transcript

1. STARTUP GROWTH FROM FIRST PRINCIPLES A Mental Model for Startup Success Matt Lerner, Startup Core Strengths
3. STARTUP CORE STRENGTHS
22. “It is impossible for a man to learn 
 what he thinks he already knows.” Epictetus 

25. What problems were they struggling with? What caused them to finally act? How exactly did they describe their goal? What’s at stake emotionally? Who do they need to impress? Afraid to disappoint? Where did they look? Which solutions did they consider? What beliefs did they have about each solution? What exactly were their fears and doubts? What questions must be answered before they’ll buy? What non-financial costs do they anticipate? STUFF YOU ALREADY KNOW UNAWARE AWARE/
 PASSIVE LOOKING ACTIVELY RESEARCHING COMPARING SOLUTIONS ENJOYING SOLUTIONS DON’T SEE SEE THINK DO
29. HYPOTHESIS 
 (noun)
 We believe ___ (assumption). To test this, we will do ____ (experiment), and we predict that ___ (metric) will move by ____ (amount). If we are right, we will do ____ going forward.
31. startupcorestrengths.com/jobs