Samantha Noble — Blink & You’ll Miss It: The Ever Changing Landscape of Paid Media (Turing Fest 2018)

I don’t actually remember the last time I had a week in the office where something new didn’t happen within the paid media space and unless you live and breathe it, there will certainly be updates that you’ll miss.

In this highly actionable talk, I will walk you through some of the latest features and updates across the main paid media platforms. The deck will be packed full of inspiration and ideas that you can take back to the office and implement within your paid media campaigns.

Transcript

1. SamJaneNoble Blink and You’ll Miss It The ever changing landscape of Paid Media S A M A N T H A N O B L E # T U R I N G F E S T
2. SAMANTHA NOBLE FOUNDER BIDDABLE MOMENTS @SamJaneNoble
3. Fast paced
4. 70 slides
5. Actionable
6. 39 strategies
7. Current
8. 2017 - 2018
9. Paid Media Outlook
10. Google’s Annual Revenue
11. Facebook’s Annual Revenue
12. Bing Ads Annual Revenue
13. Projected Ad Spend Increases for 2018
14. Decision Making Process
15. The Marketing Funnel
16. Filling the Audience Buckets
17. Hitting each stage of the funnel is key to success and growth
18. Awareness
19. Instagram Stories Ads
20. Pinterest Promoted Pins
21. Pinterest Promoted Videos
22. Facebook Ads for Marketplace
23. Outstream Video Ads on Video Partners
24. Click-to-Play Video Ads on Google Play
25. Similar Audiences for Universal App Campaigns
26. Google Showcase Shopping Ads
27. Shopping Actions on the Google Assistant with Voice
28. Hotel Deals in the Google Knowledge Panel
29. Knowledge Panel Ads
30. Shopping Carousel on Google Images
31. Apple Search Ads with Demographics Targeting
32. Consideration
33. Local Catalog Ads on Display
34. Responsive Search Ads
35. Messenger Ads for Brand Engagement
36. Bing Intent Ads to show ads on MSN and Outlook Northwind Traders Official Site Ad . www. northwindtraders.com 183400+ followers on Twitter Explore our huge selection of SUVs & our Crossover lineup. Find a Dealer Search Dealer Inventory Build and Price View Current Incentives MSN - Homepage MSN – In article Outlook - Inbox
37. Click to Facebook Messenger Ads Engage & Entice Provide a Discount
38. Preference
39. Affiliate Location Extensions on YouTube Ads
40. Google Local Search Map Ads
41. Google Hotel Ads
42. TruView for Google Shopping
43. Shopping Price Benchmarks
44. Purchase
45. Shoppable Ads on Instagram
46. Google Local Campaigns
47. Integration with Google Optimize & Google AdWords
48. Compare Prices Extensions
49. Goal Optimised Shopping Campaigns
50. Linkedin Carousel Ads
51. Google Merchant Center Import into Bing Tool
52. Facebook Messenger Ads to Push Quick Purchases
53. Amazon Shopping Ads
54. Inventory search from Google Knowledge Panel
55. Custom Intent Audiences with TruView for Action
56. Store Sales Optimisation on Facebook
57. Loyalty
58. Facebook Customer Match Segmented by Month
59. Google Shopping Actions with 1-click Reordering OK Google, re-order Clinique face cream Got it, ordering Clinique face cream
60. Facebook Custom Audiences for Offline Conversions
61. Facebook Messenger Ads to Communicate Post Sale
62. Final Words
63. It takes 6 to 8 touchpoints to generate a sale
64. Use an attribution model that allocates success to all clicks, not just the last click
65. Don’t expect awareness campaigns to drive direct performance
66. Be patient and don’t panic
67. Focusing on all the funnel will get results
68. SamJaneNoble Thank you for listening. # T U R I N G F E S T CONTACT DETAILS + 4 4 2 0 8 1 2 3 0 2 9 0 i n f o @ b i d d a b l e m o m e n t s . c o m