A basic overview of the search engine marketing landscape for students in the digital marketing course at Wittenberg University. View more at https://twowheelsmarketing.com
to digital • SEO • Consulting strategy • Digital Imaging / Web Design • Content Matters • Social Media • Customer Journey/ User Experience • Consumer Behavior • Google AdWords (now called “Google Ads”) • Google Analytics
my services? “71% of B2B researchers start their research with a generic search” - (Hubspot) Do people really click on Google Ads? “65% of people click on Google ads when they are looking to buy an item” - (Hubspot)
did all of this work accomplish? After just three months: • Organic traffic increased 30%+ • Search engine rankings increased substantially with Wittenberg ranking in the top three for a number of core keywords
MSBA program information requests increased 45% over the previous period, helping Wittenberg attract more prospective students to their Master of Science in Analytics program.
Research Keywords • Optimize your site (Title/Meta data) • Create content revolved around your keywords • Get links and listings (citations) on other sites • Make sure your website is mobile friendly and loads quickly • Invest in content marketing (a blog) and PR campaigns
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