working on a jigsaw puzzle. [...] The only reason that the last piece is significant is because of the other pieces you’d already put into place. —”The Myths of Innovation”, Scott Berkun
apply to points of view. Once we take ownership of an idea—whether it’s about politics or sports— what do we do? We love it perhaps more than we should. We prize it more than it is worth. And most frequently, we have trouble letting go of it because we can’t stand the idea of its loss. — “Predictably Irrational”, Dan Ariely.
into a chemical analysis. One of our greatest statesmen has said that a change of work is the best rest. So it is. When I had succeeded in dissolving the hydrocarbon which I was at work at, I came back to our problem of the Sholtos, and thought the whole matter out again.” — “Sherlock Holmes: The Sign of Four”, Arthur Conan Doyle “You recollect how annoyed I was at being baulked by so small a thing?” “Yes.” http://www.flickr.com/photos/wsmonty/4182466358/ http://www.flickr.com/photos/wsmonty/4182466426/
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set a record find new routes set a record stalk other runners find new routes set a record visitor local explore compete What can they do? (acquainted)
interviews scenario testing remote testing tools surveys focus groups card sorting exploring the problem space improve the solution heuristic evaluation personas A/B testing analytics
Rollert, Johanna Kollmann, Olivier Thereaux, and my sister Samantha who drew the proto-frog. Stephanie Troeth @sniffles http://about.me/stephtroeth funny cat photo “It’s not that I’m smart, it’s just that I stay with problems longer.” — Albert Einstein
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