"Decision-Making in Product Design and Positioning" from Eugene Plokhoj

Once working with a product you should have a roadmap of the further development, value the risks and understand how to communicate with your customers in all the marketing campaigns. In fact it requires a lot of important decisions you need to make. In Eugene's story, he'll try focus on challenges he've met in work and the decisions he've made. And some of these decisions were even right correct.

Transcript

1. Decision-making and product positioning Eugene Plokhoj: CEO @ CapableBits & CMO @ Cardiolyse
2. RAISE YOUR HANDS! FUCK UP?
3. (some) TYPES OF DECISIONS Technical Features Positioning
4. Unique animated backgrounds for iPhone 6S & 6S Plus AWWWA
5. TECHNICAL FUCK UP CloudKit Thanks to http://dowell.com.ua UP
6. EDDY CLOUD MUSIC CHOOSING NEW FEATURE Over 1 000 000 downloads on the App Store
7. WHAT FEATURE TO ADD Number of users 5000 10000 15000 20000 Downloads OnBoarding Day 1 Day 7 Day 30 Number of users 5000 10000 15000 20000 Downloads OnBoarding Day 1 Day 7 Day 30 Number of users 5000 10000 15000 20000 Downloads OnBoarding Day 1 Day 7 Day 30 ADVANCED FILE MANAGER? don’t think so INTRO SCREENS & SOUND CLOUD SUPPORT? YEP!
8. WHAT FEATURE TO ADD 5000 10000 15000 20000
9. ECG Processing Platform with full-featured API
10. DATA-DRIVEN HEALTHCARE
11. THE BIGGEST CARDIAC SCREENING IN EASTERN EUROPE 20,635 people were tested over 10,000 got early CVD detection and advice 27 LIVES WERE SAVED
12. WHAT WE HAVE ACHIEVED SCIENTISTS continuous researches, huge amount of data every month
13. WHAT WE HAVE ACHIEVED SPORT TEAMS recommendations help coaches to make right decisions
14. RESULTS? N O TH IN G !
15. CARDIOLYSE CLOUD secret sauce API
16. HUMAN LANGUAGE RECOMMENDATIONS TRENDS understandable for everyone should I go for a workout? doctor knows your numbers
17. PREDICTION INSTEAD OF EMERGENCY forecast about dangerous cardiovascular diseases
18. FLEXIBLE DATA-BASED INFO FLOW we give the numbers and capabilities, but partner chooses what to show and how
19. MEASURE YOUR ELECTROCARDIOGRAM 1 lead ECG required
20. RESULTS ARE READY TO BE SHOWN pulse rate, heart age, trends, prediction, authentication and much more you choose by API
21. RESULTS? Start Up Battle #38 in Odessa — Winner Ukrainian Start Up Battle — Winner The Best Ukrainian Start Up by UVCA Invitation to Silicon Valley Open Doors (San Francisco) Invitation to Collision (New Orleans) Due diligence with key Ukrainian investors and angels First Contracts and Traction
22. Спасибо за внимание FB.com/PLOKHOJ.E eugene@capablebits.com http://AWWWA.mobi http://Cardiolyse.me