How To Conduct User Research: Recruiting Participants

Transcript

1. RECRUITING PARTICIPANTS by 'Lade Tawak H O W T O C O N D U C T U S E R R E S E A R C H
2. 01 Choose your research method method has to correspond to goal Identify your research goals strategy (validate idea) versus usability (validate product/feature) methods for strategy focused research include interviews and focus groups methods for usability focused research include usability tests method determines number of research participants
3. 02 Know your users Recruitment methods hallway/guerrilla testing existing users snowballing go online identify the types of users you have create personas/proto-personas targeted ads
4. 03 Create your screening criteria avoid leading questions don't “give away” the profile you are targeting consider characteristics that reflect specific user personas/proto-personas create a relevant question for each criteria you identify screen out people who are involved with the product screen out employees of competitors
5. 04 To incentivize or not? incentives should be relevant to participant type What to do about no-shows schedule a convenient time for participants no-show rate is 11%* be generous say thank you have back up participants *http://www.nngroup.com/reports/how-to-recruit-participants-usability-studies/
6. 05 recruiting participants can be a time consuming and expensive process, but to get valuable findings, you must use representative samples for your research FINALLY...
7. THANK YOU! @deaduramilade T H E E N D