Ana Filipa Couvinhas - Applying Systems Thinking is Like Packing for a Trip

Systems thinking is like packing for a trip. Every itinerary will bring you different activities, climates, cuisines, and people. You choose the destination, prep, and pack. Much like with systems thinking, you will only see the complete picture after doing the research. Or, in this case, once you reach your final destination. This presentation will walk you through my work experience with systems thinking in different industries and identify the core similarities in every scenario.

Transcript

1. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   www captionslive com au | captionslive outlook com |
   UX A a a
   D R a c 2022
   F da , 18 Ma c 2022
   Ca i ed b : Ca el D e & Ti a Fall
   

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2. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 20
   al be a a ec f ha , h he ch e ale b he e i clea a ce
   ha .
   STEVE BATY: L dia, ha k ch f he e e a i a d he Q&A
   a d ha k f a i g i h la e i e e i g.
   LYDIA PENKERT: Tha k f i i i g e.
   STEVE BATY: Oka , e e e e f he da a d c i i g
   i e a i al he e, I g e , A a ill be j i i g a d alki g
   ab e hi ki g a d i c a i g ha i e ea ch. A e e
   ead ?
   ANA FILIPA COUVINHAS: Hell a e i A a Fili a C i ha a d I
   a a UX e ea che . T da , I ill h h e hi ki g i like
   acki g f a i . I ill ha e ac ical le ha I ga he ed hile
   a l i g e a ic a ache i idel diffe e c e a d ide if
   he c e i ila i ie ha a l e e ce a i . S e ble ca l
   be l ed he deal i h he de l i g ca e . T ide if h e
   ca e eed l k a ble i hi hei c e . S e
   hi ki g all c e i h c le c e a d jec . Le e
   gi e a e a le. Off he c a f Af ica, he e a a i e i h fi h
   de le i . Y fi h gh babl ld ' be ha i a ela ed a
   a e figh ala ia. Well, af e l ki g a he e i e i e, i a
   f d ha i e di ib ed figh ala ia e e bei g ed f
   fi hi g. The e e d all alle fi h a h gh he e a d
   h e alle fi h a e he e e d ci g. I e, e hi ki g i
   a a f aki g e e f he ld' c le i b l ki g a i i e
   f ela i hi . B a l i g e a ic a ache , e ea che a d
   

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3. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 21
   de ig e ca ide if a d f e ee i ie a d ackle dee e
   ble a d be e likel c e i h effec i e l i . Le e
   ickl ha e j a fe e a le f e i e e ie ce cla if
   ha I' alki g ab . T adi i al a hi g achi e ha e a c c e e
   bl ck abili e i hile i i . The a e a e - hich i ela i el
   clea - i l g e d he d ai . I hi diag a , ca ee he
   i , he di cl he , he de e ge , he elec ici a d he a a e .
   The , ca ee he , he a e a e c i g , he hea
   bei g di e ed a d he clea cl he . I c a , a P liT e de ig ed
   a a hi g achi e. I ead f a ce e bl ck, he a e a e abili ed
   he achi e. The hea gi e ff d ie he el a d he a e a e a
   e ed f he e a h c cle, f he h eh ld ac i i ie like
   fl hi g he ile . A he e a le ela e a ea ce i g la i
   he I al . The e a e he e ha e ide ified. He e a e he
   i eeded ce he ea - he ackagi g, he clea e , he
   elec ical e a d he a a e . He e a e he - he acked
   ea a d e e al ki d f a e ha e e bei g i i ed. Thi i a
   e de ailed diag a f ha I j e lai ed . The e a e he
   i ed e e de ig ed a P liT i i e e ce a d ed ce
   a e. Thi i ha e call "ci c la ec ". Ye , e hi ki g ca
   ge i e c le ! Oka , le ' ee a i lified diag a . He e, ha e
   e ec -f ie dl i a d l i le . I hi e a le, ill
   ee ha he a e c ab , alle , fe ili e a d f h. S , i a
   hell e ha e he i ha a e e ec -f ie dl a d e ha e he
   i i a i f ha d ce l i le d c i addi i he
   acked ea . A O S e e a lied e hi ki g ge a h li ic
   ie f he e al a i ce f ec i e clie . The e a e
   l i le e al a file , c e -faci g aff a d he
   akeh lde . Each file f ll l i le a h a d i e ac i h
   

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4. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 22
   d c a d i h he e le. A he e d, he deci i a h he
   f a e i ade ba ed all he e i e ac i a d e e ie ce . La l ,
   hi i age i f a e a ic d e did a Tech Se e f i al
   ba la i g f e e gi g illage . A ca ee, e a e ade f
   i e c ec ed a ha affec each he a d ca a l e
   hi ki g he de ig f d c a d e ice , al e chai , dail
   ace , c i die a d f h. Plea e e ha e ill f c
   he ke le f ide if i g a d a i g c e e . I hi alk,
   I ill ackle he de ig f i ed e . S , he f ll i g le
   efe he de a d age f he de ig hi ki g ce . N ha e
   a e all he a e age I ill alk h gh e e ie ce i h ee
   diffe e c e - acade ia, ag i d a d i f a i ech l g .
   Le ' a i h acade ia. Af e hel i g c ea e e d c a a
   i d ial de ig e , I eali ed ha I a ed be cl e e le, I
   eciali ed i h a -ce ed de ig i h a f c e hi ki g.
   A d e f e h g a hic e ea ch f Ma e ' di e a i
   jec , I e f h li i g i a de i ileged c i a
   i la d i Ca e Ve de. Thi a fi j b a a e e ea che a d
   e ac i i e . The g al a de ig ai able e . A
   ca i agi e, de aki g a e a ic d i hich he i i ial c e
   a a e i e i la d a i e e hel i g! I fac , he h ee jec
   akeh lde hich e e a I alia NGO a Ca e Ve dea a cia i a d
   he Pa ag ia i e i liked e alig e he jec f a e. We
   lea ha e eeded de ig c e e ell bef e a i g field
   e ea ch. Tha a he l a ge ac i able i igh a d ge
   a ed i h all he i f a i I a ga he i g. We did a ba eli e
   d ge back ack a d lea ed ha f e h a e i a all
   a ailable. U de g d a e i al a e . I de ge f e h a e ,
   ha e ge i f a fac hich i e e i e d e he h
   

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5. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 23
   e ac i ce . S , e decided f c d a e ca ci ,
   e f he e i g ble f hi a id i la d. The ke le he e
   i ha e e c e he i i ial e hel i g e beca e e c ec l
   defi ed a ea f f c . Of c e, a l e hi ki g e eed
   l k a he h le c e ge he big ic e, b d ha
   cce f ll , e eed defi e b da ie . S hi k f e hi ki g
   a a a e a e f a i i h f ie d . Fi , a k f ie d
   he e d he a g ? I e hi ki g, a k
   akeh lde , ha he a d i h he e ea ch i igh ? I he
   d , hich deci i he eed ake? F a i g he e ea ch eed ,
   g al a d c e i h akeh lde i a c i ical e e i g he
   cce f a i i ia i e. A he jec i hich I lea ed a l a i
   M a bi e' ag ic l al i d . He e, e ai ed ha e a l g-la i g
   i ac he c i b de ig i g a ai e illi g e ice. The
   aj i f e i al a ea a all ded ai e d ce
   fl . He ce, he i a g al f he illi g f a chi e a a e
   e ' i e a d eff . B he illi g e ice i i elf a ' e gh
   e abli h a d l g-la i g ela i hi i h he e e . Ma all
   ai e di g i gl li ked c l al belief , eall ha e a
   l g-la i g b i e a d cial i ac , e eeded ge a h li ic ie
   f he c e . The e a ic a ach all ed eali e ha he
   ble e a ed l e a a e c le ha a ici a ed. O e
   f he i ie ha e e ide ified a ha e e ded ga he
   a d ciali e hile a all di g hei ai e. S , e h ld
   defi i el c ide ha e able . Beca e e i e ed a l i e ea ch
   de a d he eali a d ked ide-b - ide i h l cal , he ill
   a all beca e ga he i g i f e a d c e i did '
   e l i hi e g h. If e had f ll de d he c e he
   a i g he e e ld ' ha e bee able ide if all ele a
   

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6. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 24
   i e c ec i . We ld ' ha e c ide ed he ibili f
   a f i g he ill i ga he i g a d ai i g lace . I beca e
   l i ge clie ' l al . S , he e a i g f a i , d e
   e ea ch ab he ea he , ac i i ie , a d e cha ge idea i h
   f ie d . Ba icall , ge c e ab de i a i . Si ila l ,
   e a e f a e a ic d , e f e e i e e ea ch
   de a d he b ade c e . Pe le, ga i a i , e ce , fl
   a d ce e i hi he b ade c e f jec . La l , I ill alk
   ab e e ie ce i ech. We a l e hi ki g ide if
   i ie f i i a i h gh a e ice i i g. I i a de
   da la f idi g l f c a ie e l a d a age a d
   e e i e g ea a lica i . He e, e fi e f ed a e e i e i
   f e h d e ea ch de a d he e le a d ce e i
   ga i a i a d he ga i a i e k i h. The g al a b ild a
   b ade ic e f ha i ea e al a e he ld e la f .
   The , e i e a ed a i ali e a d cale he e ice bl e i . I
   d i g , e ha e iced ha e eeded g be d he e i i g
   e a a d eg e ec b hei i a i , li i a i ,
   e ic i a d la f e l i g al . If e did d hi , he
   i f a i e ga he ed ld be hel f l. Ge i g a h li ic ie f
   he e l i ce ff ec i e clie a a ea a k
   beca e f e e al fac . The e a e l i le e al a file . Each
   file ha diffe e kill a d diffe e a f e l i g he la f a d
   he i e ac l i h la f a d aff b al i h
   e e al fe i al like a e , c l i g fi a d f eela ce . S ,
   he be f ele e a d he i e c ec i i he e ice bl e i
   i h ge b e e e able c ec a i hi c le e
   beca e e i l , e had lea ed h ec i e clie d hei
   e l i . Al , e k h i h a ea a d e e c a e he
   

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7. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 25
   f a e k b ga i i g a d e ga i i g l i le i e he ga he ed
   i f a i a d hel each he e ice bl e i . Wi h hi bl e i e
   c ld ee he big ic e a d, he ef e, i ali e e ic ,
   ela i hi , ch i , ggle , e g h a d hi h li ic
   f a e k all ed ide if a d i i i e he i ie acc di g
   he deci i ha e eeded ake. N i he i e ack f he
   i , c ide i g ha lea ed ab de i a i . Y ill ack
   cl he acc di g he ea he , e ada e acc di g he e
   l g a ailable a d . Y all eed i he a el bag, a d a
   k , f e eed ack a d ack l i le i e agai f
   ff fi i he igh lace. Si ila l , i e hi ki g, g ab
   all he le ga he ed d i g e e i e e ea ch a d ack
   e e hi g i a f a e k ge a h li ic ie . The ha de challe ge
   he e i c ela e a d lace e e hi g i a ea a c e he
   i f a i a d cale i a d ake e e f all he i f a i
   ha e ga he ed, eed de a d he ic a d he d e ell.
   Tha i h he e i e a a i e a e e e ial f
   c ec all he e a . He e i P gal e ha e a a i g a
   bagage de c heci e hich ela e ha i g a k ledge baggage
   ha ca e e he e g . Like i e, if a e g i g a el
   a e e el c ld lace a d l acked e cl he beca e
   did ' ge c e ab de i a i bef e i , a el
   ' be lea a a all. S , i e hi ki g, eed ge he
   c e a d he , fi d a g d a c ela e a d i ali e e e hi g
   a d, he ef e, be able ge a h h li ic ie , de a d he
   ca e f ble , a ici a e e ec ed f e ee
   i ie a d e able akeh lde de ig e ibl b a idi g
   i e ded ide effec . I c cl i , a l i g e hi ki g i like
   acki g f a i . Y defi e de i a i he a ea f f c . The ,
   

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8. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 26
   e ea ch lea he c e a d he ack all ff, all
   he ga he ed i f a i i he be a ible. E e j e i
   diffe e a d i h diffe e e le. S e hi ki g i a a f eachi g
   de i a i - i i he fi al de i a i . Af e all ha ha d k,
   e a i g a d acki g f a i , all e e be i ha gai ed
   f i . I li e f k, ha eall a e i he e d i he c e
   a d he i ed b i e e , he e a i elf. Al h gh e e
   i a i i diffe e , if e lea he ba ic ab e a i g a d acki g
   f ha i , e ill be able ada e hi ki g e e i a i .
   STEVE BATY: S e a ca ge e , h d e le
   ge e hel ed? Wha a egie d e a d h e a e
   clie he be efi f e hi ki g a d he i e e ec a i ha
   g i i ?
   ANA FILIPA COUVINHAS: Ye , i ca ge eall e igh he e
   all lea i g i he a e f a e k a d like I aid, eed
   ack a d ack a d ack, ca ac all i ible ha i he
   ele a i f a i . The la e e a le ha I ga e ha a f
   he f a e k ha e did f O S e , ha e decided d a
   e a ha e e he ai j e a d he ai i f a i ha a
   ele a f akeh lde ee a d he , e le c ld click a d he
   click agai ge e de ail . Ba icall i he ai che e ld
   ee he ele a i f a i . The , if a ed k e
   click e a d i ld e e i d ge f he c e ,
   f he li k . H e e e clie he be efi f e
   hi ki g? The a e a a e a d e a d e beca e c a ie
   a eali e ha i i i a f de a d he f ll c e
   a d all he ela i hi , beca e e a d e i i i a f
   

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9. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
   i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
   c ied ed b a he a i h a h i a i .
   Page 27
   ee ha i de ea h, he de l i g ca e f ble a d he
   f e ee i ie . Beca e ce e ca ide if he e
   i ie , e ca e e be be e ha he c e i i . Y ca eall
   l e he ble i he i ead f j fi i g e hi g ha i ca
   e e ha e a e effec i he l g- e . Ye , e le a be a a e
   f ha .
   STEVE BATY: I hi k a ga i a i a add e hei b ade
   e i e al i ac , he eed a deali g i h he e ele e
   ch e e lici l a d he e f l he bec e a a al
   e e i f ha e e k he e e d i g bef e.
   ANA FILIPA COUVINHAS: Ye , defi i el .
   STEVE BATY: I had a he e i . The a ic la e a ha
   e e h i g a d ha e e i g a e ba ed a d he
   ela i hi be ee hi g , he c e a d he ela i hi . I
   i a d i ha ega d. The e a e he e f e
   diag a ha eak e a d age a d fl , hich i a h le
   he a f hi ki g ab e . I i le ele a le ef l i
   he c e ha e e de c ibi g?
   ANA FILIPA COUVINHAS: E e ble a d e e jec eed
   diffe e f a e k , diffe e diag a , diffe e a igh . S
   acc di g he g al ha e a each a d acc di g he
   ce a i i elf a d he de i a i ha I ld ab , igh . We eed
   he ch e he be a e e he i f a i a d c ela e
   he i f a i . The e i e i e fi all, igh . De e di g he
   jec , e ill he ch e a be e f a e k. A he begi i g f he
   

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10. N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
    i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
    c ied ed b a he a i h a h i a i .
    Page 28
    jec , I d ' k hich f a e k I ill e, hich diag a . I i
    l af e ge i g all he c e a d de a di g he c e a d he
    ble eall ell, he I a ee ha i he be f a e k
    a l .
    STEVE BATY: Da ia a k he he he e i a ecific l ha
    ec e d f he e f a ?
    ANA FILIPA COUVINHAS: Ye . Y ca e de ig l . Y ca e f
    e a le d if a e a de ig e . The e i a he l - I a
    f ge i g he a e - b i i i e ef l. Le e ee he e if I e e be
    he a e. The e i a l i hich ca d he e i e c ec i ha
    i k .i , e hi g like ha . I f g he a e, beca e I did '
    e e be , b i a be ed b a e hi ki g. I ill he
    i e d he a e he .
    STEVE BATY: Tha k f ha e e a i . I eall a ecia e i .
    ANA FILIPA COUVINHAS: Tha k f ha i g e.
    STEVE BATY: O lea e, ha k .
    I b i g i g ea. We ha e a ick e e a i f
    C llee .
    COLLEEN GAO: I d ' eall ha e a e e a i e e, b a c le f
    lide . I a ed a ha k e e e hi call a d he ea a
    UX A alia. I i fif h ea f bei g a f he de ig e ea ch
    c fe e ce a d a ell a j i g UX A alia. Half a a
    decade. Tha i belie able i a a . I feel like a a iage. I l e he
    

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