Deeper understanding: Stories, observations, insights

Ever been on a project where you conduct user interviews, get answers but don't know why you are asking questions, what it means or how it relates to what you are designing? Or the answers do not really get a depth of understanding you are looking for? Dan has, and can help.

by Dan Szuc, from UX Australia 2015

Transcript

1. Deeper understanding: stories, observations, insights @dszuc
2. CHALLENGE YOUR WORLD VIEW #ANTHONYQUINN #DAVEGRAY
6. HOW CAN STORIES HELP?
7. PERSPECTIVE
10. Business (systems, teams, products + services) Interfaces Behaviors, Needs, Motivations Interactions User Goals User Stories
11. POWER OF STORIES - WEDDINGS
13. EMPATHIC CONVERSATIONS
14. http://www.stby.eu/2012/09/03/empathic- conversations/
15. Framing the problem Modeling Observation Listening Interviewing Storytelling Synthesis Deconstructing
16. Core Meaning Personas Assumptions Metrics Goals Design Principles Stories Features + Prioritization Task Models Journey Maps Designs Patterns Standards Design Artefacts
17. BINDING EVIDENCE
18. TECHNOLOGY IS NOT THE CENTRAL CHARACTER
19. EMOTIONS
20. MESSY LIVES
21. LARGER NARRATIVE
22. CURIOSITY & WHAT WE DON’T KNOW
23. PROJECTS ARE A DESIGN PROBLEM BOOM
26. THANK YOU