Manami Ray - Innovative Storytelling: Better than TikTok!

N e ha hi i a edi ed a c i f a li e e e a d he ef e ma c ai e . Thi a c i
i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be
c ied ed b a he a i h a h i a i .
www captionslive com au | captionslive outlook com |
UX A a a
W e UX, S cceed De
T da , 28 A 2022
Ca i ned b : Ca mel D ne

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MANAMI RAY: S hi lide ha a mi ake in i beca e he ic h ld
ha e been inn a i e elling, be e han TikT k? Thi lide a
de igned b m f iend Na a ha Ma k , h I me d ing a S inb ne
d ing m ma e he e I i ed f m financial e ice . One f m
die a a nd na c le . Thi i Jane - n he eal name - ha
he ha na c le i a ch nic illne f hich ill i n c e. Bef e I
alk ab Jane I ill alk ab m he fa i e Jane hich i Jane
A in and alking ab elling he e i n be e elle in m
ini n han Jane A in, "I i a h ni e all ackn ledged ha a
ingle man in e i n f g d f ne m be in an f a ife." Thi
i he e I came f m and he e I came l ckd n, he e m n and I
a ched e e ingle Ha P e m ie he e a . And I' e j icked
he kid h ne l m be li ing in a ca e if d n ec gni e
he ie , Ha P e , if ne e ead he b k can' mi i .
And g ing f m elling binge a ching. The e a e he
m - a ched h n Ne fli in 2020-21, eall e e ne' a ched ne
f hem. The hing ha i ama ing ab hem i he ie ha i ell .
Simila ca e file hich a ne f he m li ened e c ime
dca and dca a e an he g ea a f elling he he i '
inf ma i n, he he i ' li ening e le' ie and i ' all d ne b
a di . B le ' alk ab ha ' c en l eall , eall ha ening. S
he e' h ge c m e i i n i h all he cial media a , In ag am eel ,
e le elling ie h gh ic e and hei li e and al n - i ' a
big, big fea e af In ag am' n m ing and imila Faceb k
ie me f in ha gene a i n ill ha e kn n Faceb k hen i
a ed. S me f ma n ec gni e Sna cha hich i al e
la in e m f - m kid e i , I d n' e i , in he ha ing
life ie and e nal . S I did a li le bi f a da a check and
hi i f And id e , hi i h m ch ha e en n all f hem

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Page 39
in he la m n h in Feb a if a e a n mal e . C ming n
i TikT k, hich I ac all e nall l e, and hi a he m a ched
TikT k, 2.2 billi n ie hich a Zach King d ing an ill i n f he
c en la f ki ch, a eall g ea la f m f elling la f m
ha e im l ge ac me age.
Le ' g a back hen e c ld d hi and TED Talk and hi
i Ken R bin n and hi ama ing alk n ch l . If ha en' een i , i
i a g ea a ch. I i all ab e en ing a a hing a ic in
eall ick f ma and an he ne i he M h, he M h e en
e e m n h in Melb ne he e e le ge n a mic h ne and
e en a n a heme he ha e been gi en. I ' ain f m eall
e e ienced elle fi ime beginne and ing elf
he e and elling . Thi i a echa k cha hich i a elling
f m ha a ed ff in e n he e ha e 20 ec nd and 20
lide - 20 ec nd be een lide ell ha e ha
inf ma i n. Ob i l in l ckd n i en nline and n hi lide
can ee ne f he f nde f he i i hich i Ma k. I ill be alking
ab hi f m f elling h l . Thi i he e m l e f
elling c me f m and all he e la f m ha e le a e elling
ie c ea i el c a ing hei ie . Le ' c me Jane. S Jane a
ne f he e le in m jec n na c le and hile d ing he and
e le like he ha e eali ed i h diffic l hei j ne a and
ha a diffic l c nce hen a e alking ab medical e m and
medical c ndi i n and akeh lde n hi nine-m n h jec a
a e c m an , and hei head f cience and gl bal e ea ch he
e e all called a ien . S ha e de igned ell hei in a eall
a ial a a in ead f d ing he e ice b a d in and all ha e
k hem h gh he dail life f a e n i h na c le , me ne like
Jane, he ggle he face e e da f m ge ing a c ffee ge ing

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Page 40
in k. And hi h , I ha e a l e and ha e ela i n hi i h i
beca e hi a me i h m ... e en ing a ...in f n f 200 e le
he e e ld he f Jane and ha a a c m le e - hi a j a
c m le e - Mel h k he h j ha ened be he e. F me I
l e elling, I l e hea ing e le' ie . I c me f m financial
e ice he e I a a financial ad i and I l e e le' ie and I
hink i an la e eall ell in he ...and UX de ign. S li ening
e le' ie and li ening ha he ha e a i eall im an
me. Tha a ac all m Pecha K cha, 20 lide in 20 ec nd
ha e g i h he fl . I l e i , e lea n e i a ni e i and I
ha e ed i e e ince. One f he ea n ha I like ing i i beca e
h c m ac i i . B bef e I g he e le me ell - ell he
Pecha K cha, I an alk ab he in i a i n f hi alk. I d n'
kn if kn ab a band called B ng S ng BTS, I am a g ea
fan. I l e hem. I'm e ha and he ha e been m in i a i n in
he la c le f ea in e m f elling. The e e n mina ed a
Time Maga ine' 100 m infl en ial e le in 2019. Ind lge me he e, I
am ac all g ing ead me hing beca e I d n' an a a h a e
i . Thi a he leade f BTS' eech a he la nch f Gene a i n
Unlimi ed a he UN Gene al A embl n 24 Se embe 2017. M name
i ... he leade f he g BTS, i i an inc edible h n be in i ed
an cca i n i h ch ignificance f da ' ng gene a i n. La
N embe BTS la nched L e M elf cam aign f UNICEF b ilding n
belief ha e l e fi begin i h l ing m elf. We ha e been
a ne ing i h UNICEF' g am jec child en and ng e le
all e he ld b i lence. O fan ha e bec me a maj a f hi
cam aign i h hei ac i n and en h ia m. We l ha e he be fan
in he ld" - f c e - and g e n alk ab hi j ne i h BTS
and hi e nal j ne i h c ming e m i h l ing him elf. Thi i

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he m bea if l a f i ha eall ched m hea , "I ld like
a ne la hing, af e elea ing he L e Y elf Al B ckingham Palace
and la nching he L e M elf cam aign e a ed hea ema kable
ie f m fan all e he ld, h me age hel ed hem
e c me hei ha d hi in life and a l ing hem el e . The e
ie c n an l emind f e n ibili . S le ' all ake ne
m e e . We ha e lea n l e el e and n I ge eak
elf. I ld l e a k all f ha i name, ha e ci e
and ha make hea ... ell me , I an hea
ice and I an hea c n ic i n n ma e h a e, he e
' e f m, kin c l , gende iden i , eak elf, find
name, find ice b eaking elf." S I came ac ha d ing
l ckd n. I eall , eall ched me in e m f e en b f m S h
K ea, m f hem eak Engli h, and a H me f ll ing f ...and h
he a e in i ing he ne gene a i n ac all gende and all age
be d f h he a e and ai e hei ice . Thi i im an
me beca e c ming f m a backg nd he e i a - ke f mall
and c ming f m financial e ice finding ice i e challenging
f me e nall i eall ke me d me hing and ha e m
. S he e i he e I fel he a f he Pecha K cha. I a ac all
c ea ed b a chi ec in T k in 2003. S hei h le in a
a id dec age. He j g e n and n and I am - c ming f m
financial e ice e had n c ea i i , I a alking me ne a ing
c ea i i b financial e ice ill land in jail. S e b ing lide
and he e a n elling a all. I l ed hi h le c nce f I l ed
he h le c nce f elling and being inn a i e, a e f ced
e image and f ced eak h ee ec nd e lide and i f ced
eall eaken me age and i hel ed me in e m f he
jec - e e e alking i h im an akeh lde he d n' ha e a

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Page 42
l f ime, he d n' an kn e e ingle e ea ch a e
e, e e ingle hing e, he a e like ha d e i mean, ell
a . Tha i ha e did. Which ld he f Jane and i eall
made a h ge im ac n ne f he ke in igh e f nd hich i e le
i h ch nic illne e d n' an ee m e a ien beca e a e a
a ien h le life hen e ac all changed h migh
e - changed he c nce f he h le me hing and aid h can e
hel e le i h na c le li e hei li e hi . I he e f ing
e le' ie and ing hem e eciall in a de ign ce . In e m
f he he ea n ha I l ed Pecha K cha an hing cl e
hi ... hich alk ab A d e , i al and ae he ic. I feel ha hi i a
g ea a beca e if - can li en me hing and ee me hing
and hen e did ha jec e had e e a le la and
e le c ld ch and feel and ee ff and i can eall make he
im ac f ha e e e de igned e f l beca e e e g ing
h gh me ne' j ne in e m f ha he e e g ing h gh. I
f ce ick he m im an a n affling fl ffing,
ha e d 20 lide and ha e ick ha . I eall make
hink ab ha i he ke me age an ha e and he he
i i d c i e and he he i i i h akeh lde in e nal eam
n e nal b anding he he a e h ing hi an
in e ie e f a en ial le, i f ce g ha a e m ke in
and m ke me age , need ac ice. We - Ma and I alked
ab hi and ne f he hing ha Inn a i e S elling: Be e Than
TikT k! I ing da a f elling. B he im ance f elling
c me h gh beca e hi i - hi i a ib e a icle i ha he b ain'
efe ence f ie em f m he fac ha i ake inf ma i n and
emembe i beca e e a e e l aded a he m men i h inf ma i n
c ming f m all angle . S ning i in a make emembe

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m ch be e i ' ac all g e - he e' he a f he b ain, he
a ha ell lang age c m ehen i n, he migh calla hich ce e
he em i nal e n e and hen he e i he ... hich la a le in
em a hi ing i h he . And ha ' he e elling c me in hen all
he m l i le a ea f b ain a e engaged e a e m e likel g
he h e m mem . Wha e e I ld in he la fi e min e
ill emembe ha . Tha i ha i im an hen a e alking
and c mm nica ing idea , elf, ha e e i i an ne el e. I
i be e han TikT k? Onl ime ill ell. I i a ke a ec in cceeding
in de ign and in life. I i ne f he ke c i ical kill ha em l e l k
f . I l e i and I h e ha e enj ed b Pecha K cha. (APPLAUSE)
MAGS HANLEY: An e i n ?
>> N e i n b j a c mmen , ha e e abli hed e
l ckd n a e did 15 min e ligh ning alk i h de ign eam and
ne f he ic a 20 ec nd , 20 ec nd and i a ba icall ell a
ab elf b he bigge behind he e ligh ning alk i
ha e can e ha f ame k f 15 min e e en a i n ha
elling and e en ing ide f j de ign jec and i ha been a
im le a f h e membe f eam h a e n c nfiden in
eaking, can ac ice in a afe ace. S , e ...
MANAMI RAY: Tha ' all d ne.
MAGS HANLEY: Ye .
>> H d ell ell ha .

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MANAMI RAY: I i P-E-C-H-A hen K-U-C-H-A and if g n he
eb i e i i ama ing. Y can a n ac ice and l ad i . I i
a h ge hen men n e in England. The e a e 140 c n ie and l f
ci ie and 10,000 e en . The 2022 heme a l e and he e i i
h e da and can a ch all f Pecha K cha and i i
l el .
>> I liked ha aid ab ing i f an in e ie . I hink i i
im an ha e le d n' eak Abba hem el e and hei n kill
en gh and c n lida e i in a h , angible - a e he
a e ing ell me ke k ha e d ne, ha ld j be
a e me. I i g ea .
MAGS HANLEY: Tha i a eall g d idea f ma be f ne f ...
>> Ye . (LAUGHTER)
>> I ill ickl a n m k i h i e c m an and he
a e ...l e i , l e i .
>> I am eeing i bec me m e and m e f a ac ice in in e ie
d ha ell and e he ele a i ch b ha al e can b ing
b can ee h he ell a and can ee h he k
nde e e.
>> When I a ed ...
MANAMI RAY: Ye .

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>> H d ge a ed?
MANAMI RAY: Le me g a back hen I didn' kn ha UX a . I
came f m financial e ice I came f m - f me i a a a f ...i
i ha de ac ice b f me i a eall g ing I c ld b ing in m
ime he e he e a e de igne b he a e alk b he e a e e le,
akeh lde and can ee he blank face i i i ching e in
he elling, ela able, ing he h le e na. I i all hi e ice
bl e in , "Oh m G d l k a all hi lang age and l and ama ing
hing " me ne c me in, "Wha a e alking ab , g ea ." I i
an la ing ha in a angible ha d e hi mean f ? Wha d e
i mean f ... S i eall f ce ac ice eaking. I am n - I
a ne e - like, I ha e hak knee in f n f e le and a ing
m elf f m c mf ne f me hi f ma hel ed beca e I
l e ce and i i like l . Y ha e d hi f 20 ec nd f 20
lide , a e f ced eall e hink and ac ice ha an a
g , "Take hi , ake hi . I can' hi in." H d I
mma i e in e m f - h d I mma i e ke finding , ha i a ke
me age, ha d I an nde and. S hi i h I n d
e e hing. I i like elling, ell he and hen if e le an
ell i ha can e ell. E eciall f nge e le c ming in in
m eam e ce e a. I i a g ea a g ha d I an ell,
ha d ac all an . Wha d e i mean ha e 10 ne e
h a e clicking n hi clicking n ha , ha d e i mean? Tha i
h I ha e c me i h i , j ac ice, and d ing e e hing. Ma be
can d a famil hing ha e e . I l e he fle ibili f i ,
inn a i n, can e can ha e a Mi G gle Slide . S e le
a e d a n he i al and ha e alk i and i bec me eall
e nal, ha ' h I l e i .

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>> 2004 ...h d ike ha balance, ld ma be e en an
image e a g a h, h d ...?
MANAMI RAY: Tha i a b illian e i n. I l e i , l e i , l e i . N
e e ne ill ee a c l mn g a h kn ...and ge i . S can
ha e i he e b me if I can e lain i me ne h ha n idea
ha I'm alking ab eali icall , fine. If he l k a i and he g , "I
ill d n' nde and i " i d e n' ha e be he e, can al a ha e
i i h h ing i . S I hink a ic e e le ge - ie e le ge ,
da a ban if e le e i n i i i like hi i he e i c me
f m, I am n making i b , eah, if a e n - j l king a a
g a h ha e e i eall ...j n mbe and age and ff nle
a e ne f h e e le ... he h ld ha e a l f hing like ha .
S i i eall ch ing and ail ing i a d a dience. Wha a e
ing ha e i h hem and ha d an hem - akeh lde ,
he e d an hem g i h he inf ma i n.
>> I a j nde ing if ha e an i n en iall h can
m dif ha i ' g ea ... hen e le an gi e feedback add
ha inf ma i n can a e and ake inf ma i n in ead f g ing
h gh he h le hing and hen ai eak ab i a he end.
MANAMI RAY: Tha i g ea . In ha ca e hi f ma migh n be ne
beca e f c e can acce i b he h le in f a Pecha K cha
i i in ...all he e medical l - ained e le e e i ell he
fi and hen e can ac all en i he d c de ign and h
hing like ha . Tha i hen e all ... e -b - e b gi e hem he
fi i mean ha h de ign, e didn' e en ha e alk ab

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h e de ign i beca e i made en e ha ' hen he c ld gi e
de ign feedback and an a ec f de ign e i n beca e he had
al ead ab bed he f Jane h e e i a he e e a e alked
ab ha hei life challenge e e and hen he h le d c
gene all beca e hi i he ame in and hi i di c e and hi i
h . A ha in e ld he fi , i i e h . I ma be e en
h e . Thi i Pecha K cha b i i ha h le c nce f h , ha ,
ccinc .
>> J f ll n...
MANAMI RAY: Ab l el .
>> One f he hing a a nd eeing ec nd c n e and ha
an he c n me and me d . S if g ell a a i h
can' ge hem en gh - ha e . I i 20 ec nd , 20 lide
e fa an a . I an im e i e f ma . J a c mmen a ell
he bigge bi f ad ice ha I l e i ... hen a e e en ing e
m ch d I h a ic e a g a h, i de end n h a e
e en ing and ha i he m c i ical ...
>> I a g ing a k a e i n ea lie ab ...i de end he he
n he lide ... migh adj i hen and b ing he e in
echnicall a c be .
MANAMI RAY: Y can f ll i b e .
>> (Ina dible) and ff.

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>> Tha i a eall g d in beca e a l f ime e d e en
he a e g ing ead he deck i h ice e g d ing
ha e .
>> ..Z m h bef e he e i n. ...
MANAMI RAY: One li le hing backg nd , I c me f m financial
e ice a a financial ad i ing link an ne ...in an c e f
in mnia. S I had lea n make i f n, make i in e e ing and g ,
"Oh hi i m a " ha i he e m e e ience c me f m and m
ie . Ve c m le inf ma i n.
MAGS HANLEY: One m e e i n c mmen . N . Oka . Thank
m ch. (APPLAUSE)
MAGS HANLEY: She i a d c de ign manage e h li ed and ked
in he US and A alia and ked a a de ign manage and da ill
be alking ab he The P e f 'N ': C nfe i n f a F me Pe le
Plea e .
BENAZ IRANI: Thank . The he did ch ama ing alk , I'm
g a ef l f being he e da and hi i ne f m fi ime eaking in
f n f an a dience in a e l ng ime hank . S a Mag aid I
am eall alking ab a ic ha i i e e nal and cl e h me
and ha i he e f a ing n , i i eall ab hing back hen
need .
Bef e e ge in i , I ha e a c nfe i n make, I am a f me
e le lea e . S ha ha mean i I gene all d l e hel ing e le.
E e ime I d a e nali e i al a c me a ei he a hel e

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Manami Ray - Innovative Storytelling: Better than TikTok!

Manami Ray - Innovative Storytelling: Better than TikTok!

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Manami Ray - Innovative Storytelling: Better than TikTok!

Manami Ray - Innovative Storytelling: Better than TikTok!

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More Decks by uxaustralia

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