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Andy Healey - Assumptions are good for your UX

UXAustralia
August 28, 2020

Andy Healey - Assumptions are good for your UX

We're told that making assumptions is dangerous, yet in UX we make them every day. Who our users are, what they want, how they do things.

With so many projects vying for our time it’s inevitable we’ll make assumptions, so how do we minimise the risks?

In this session we’ll:

see how a group of 19th-century philosophers promoted the use of assumptions to make fast decisions
take lessons from mountaineering accidents in the UK so you can make safer assumptions
learn how to implement processes to check just how risky your subconscious biases really are

UXAustralia

August 28, 2020
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 40 ligh l diffe e ake ha a d he' g i g alk ab h e ime he e ac all a m i ca be g d a d ef l hi g . S lea e j i me i elc mi g A d . Hell . ANDY HEALEY: H a e d i g? STEVE BATY: Ve g d. O e . ANDY HEALEY: I'm g i g ha e m c ee a d I ill a k ha g a d gi e me a h ce ca ee m lide ha I d ' e d 20 mi e e e i g i h hi g. STEVE BATY: I ca ee de k . N I ca ee lide . ANDY HEALEY: N eake e ? STEVE BATY: N eake e . ANDY HEALEY: Hi, e e b d . Tha k f ha i g me da . O e he la fe da e' e hea d a l ab bia a d i ilege i he e 20 mi e I'm g i g ha e i h a c le f ech i e ha ill h ef ll hel ma age hem a li le bi . Bef e ha , hi, m ame' A d . I'm a c e a egi a d UX lead he Check eam i S if . I li e i M eal, Ca ada. I a h i g j i i A alia b i ld ' ible beca e f 2020. I m ed Ca ada f m E gla d a c le f ea ag . Whe I a a i ed I a e ci ed, I a i g a d like a li le d g. The c e d g e e . B he I f d e e hi g a ' i e a aigh f a d a I h gh . L k a i . Sim le hi g like i g de f d.
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 45 Wha ' i e e i g f i UX, i ha all f he e a m i c ld ha e bee made afe b bei g m e i e i al ab h he c e a c ea ed. Nami g a e a id c f i ambig i , e eed a al i ide if he blem ha eeded be l ed, i f ma i a chi ec e make e he c e a al able a d ee if i a e f mi g a e ec ed. All f he e hi g hel make a m i afe . Like a g ideb k i e , g al i UX i l k af e e , ake hem a j e a d g ide hem h gh afel . N c m a e ha g ideb k i h hi li e e hich make afe, i cl i e a m i . I e migh be begi e i d e ' a i ' ea . I fac , i ecificall a i ca be da ge . I gi e a de ailed ma a d i gi e e b e i c i a d h . The i e de a di g ha f each f i e i ' he ame e b a diffe e j e . A d hi i eall im a . He kee he c e clea a d im le. I 2010, he A alia b ea f a i ic c d c ed me e ea ch i li e ac i ' a li le ld b i ' ill fai l e e e a i e. A d he di c e ed ha e 45% f A alia aged 15 l ha e eadi g kill bel he mi im m e i ed mee he c m le dema d f e e da life a d k. Mea hile, i he US, he a e age eadi g le el i ha f a 12 13- ea - ld. S a Sh if e ha e i b il i de ig em ha ha ' he le el e h ld be i i g f a d he e' l f g d ea d hi . Sh if e le a e b e le, ma agi g hei famil life, he ha e a milli hi g di ac i g e le. Sa ah Richa d , h e he b k c e de ig , i ' d mbi g d , i ' e i g . S he b ild e fea e, de ig f e ma ke , be i e i al ab c e a d make afe, i cl i e a m i .
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 46 De ig f e e e, a d d ' lea e a e behi d. OK, mbe 3, check a m i . A UX . S , I ece l ked a jec a d e made a a m i , e did ' hi k i a a bigg , e'd im ed a fea e, a d he i e ded i f all f me cha . We k e ha m f hem e e , a d fai e gh, he e e e me h did ' a eek bef e he la ch e e hem a email gi i g hem he i . We a med he ld ead ha email. P blem a , he e Wa a 40% b ce a e a d l 22% f he email e e e , a d hi e a fe ala m bell i gi g. L f me cha did ' k ha e'd ed hi f hem. A e eam membe c mme ed, ha ' ideal. B i a a al able lea i g m me . A he a f he eek, Ma k ke i h eal ge c ab all he i ilege e le ki g i ech ha e, a d i ' all e. A he Sh if ffice e ha e a Ma i Ka m. The e' he lide. B e' e all ad l , e e R a , h e hall lidi g a ha i . A d e' e e ible f deci i . A a eam, e e e e ible f h deci i im ac ed e a d e h ld ha e d e me hi g challe ge el e e . I'm g i g ha e i h a g ea e e ci e f d i g j ha . I d ci g he a m i lam. S hi i a e e ci e e d a Sh if challe ge f da i al belief ab a jec . A i e e , , me, ce aid he ha de a m i challe ge i he e d ' e e k ' e maki g. A a m i lam hel c e he e hidde a m i . H i k , ge jec eam i a eal mee i g m, a i al e, a d b ai m all a m i ha ' e bee maki g ab a jec . W i e hem all d -i . S c mm a m i hi g migh be I belie e I e ha e a eed c m le e he a k fa e . O I belie e he e eed ca be l ed i h a big hi b , me hi g
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