Bite sized activism for STREAT! Helping reduce our environmental footprint collectively

Transcript

1. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 SPEAKER: Hi there, everyone. I know it's Friday afternoon and I hope everyone has some energy. We will be talking a bit about coffee in this presentation as well. So we'd just like - today we would like to talk to you about bite-sized activism which is our attempts to look at how we might be able to massage discreet chunks of volunteer time into something that is meaningful into the service of the social enterprise street. I am Fiona and work two days at the social enterprise streat. And I am Harriet and we've been lucky enough to partner with STREAT on this initiative >> FIONA MEIGHAN: We also wanted to mention Louise Long, we felt it was important to mention Louise as well. HARRIET McDOUGALL: Is it working? FIONA MEIGHAN: I think maybe that might be good, if you don't mind. While Harriet is doing that, we would like to share with you about STREAT and what STREAT is and we would like to share the problem that we saw that we needed to solve and in how we might be able to action things on STREAT the planet plan and how we might be able to carrial volunteer time. And we will then share with you some of experiments in harness ing volunteer time, what went well and what didn't go so well and what we learnt from that, what might be of relevance or interest to you as well and finally we want to share with you an element that we came out with at the very end of our bite-sized activism experience which is called September. First of all, we do have some slides, but I will ad lib a little bit here. So STREAT is a social enterprise based out of Melbourne. Have people heard of STREAT? Basically STREAT is a social enterprise that helps young people who need a hand. They might have had that hard start in life and haven't been able to get gainful employment. The young people between ages of 18 and 24 and STREAT helps them with hospitality-based training and they take part in a six week or six month program. STREAT has seven cafes in Melbourne as well as a bakery, a roastry and a catering service. And five of the cafes are located - anybody can get to them but what is real interesting is two of those cafes are within a corporate environment where only employees can get to them and the bonus of that because STREAT mainly sells coffee is they can have a closed system where people can re-use the coffee cups. The other thing that st really important and I kind of need the graph for this but I will try to go off my brain here - basically just a little bit about the young people who come to STREAT. They are faced with at lo f oback ground issues that they're dealing with and those background issues can change from things like - yes, here we are. Very good. Thank you. So basically they can range from a lot of young people have had issues with drugs or alcohol problems. A large proportion of them are either currently homeless or have been homeless in the past. About a third have had issues with the legal system. And a lot of them - none of them are employed or very few of them are employed. And that's very hard. Before I continue on about the trainee, one of the other really lovely things about streat's program is Magic. There is Magic is a dog with a difference. She doesn't look like a blue berry muffin but she is a trained therapy dog. These trainees come into STREAT and they are often dis engaged and often suffer from high levels of anxiety. If you like dogs, and a dog is trained for you to pat and be gentle, it can be the equivalent of a low dose of valium in helping you to feel
2. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 2 of 11 stable and able to stay. Magic is an important part of STREAT program. But she stuffs up all the statistics. So the trainees rate her at over 100%, it's hard to work out how well the program is going based on those stats. Moving on. Here is a quote from one of the trainees just to give you an idea of how it matters to the trainees. This person said, "I know I dropped out but as soon as I got out of jail, I knew where I wanted to be and that was back at Cromwell." Which is the flagship cafe. "Thank you for taking me back and putting me into Entree." So you can see someone who has been in jail, this things a big difference to them. The other thing that is really important about STREAT is while STREAT helps from a social impact perspective it also helps from a monetary perspective. There's an estimate that STREAT will have saved from today - it's estimated that STREAT has already saved the government about $16 million if you consider the life span of the young people that have already been through the training programs. And that's because people can be gainfully employed. There's an estimate they're unlikely to go back to jail. It's stilled they're going to have fewer presentations at hospitals and other - hospitals and police and all of those sorts of things. So there's an opportunity for people to be more stable and that affects us as well as taxpayers. So there's a monetary element to that as well. So here is Bec Scott is a bit of a bad as. She's done a lot of amazing things. Sh she is very unspir ational and won a lot of awards. She was the founder of STREAT and she and her partner decided to think about the social impact but the hospitality-based industry has the potential to really make a heavy impact on the environment. So one of the really important things STREAT was founded on the idea of three-pronged approach - people, planet and performance. So the important thing about the planet is STREAT has a planet plan to go with that. And that planet plan - it's 50-year plan, which seems ridiculous potentially, but it provides a vision for people to see what can be done from a visionary perspective but there's a lot of initiatives that are on the other side - there are a lot of initiative ins here that you can see that we've actioned in the last few years, which is great. And we're looking at adding some more, so it's an evolving kind of planet plan. And there are quite a range of different sections within it and categories and, as you can see, human centred designers and there's a real opportunity to harness our volunteer skills to helping with some of these kinds of areas. HARRIET McDOUGALL: Awesome. We got the clicker working! Awesome. Now we've heard a little bit about STREAT and the amazing work they do and the planet plan, essentially we were faced with a little bit of a challenge at that point. Because a plan is still just a plan until you have a way to bring it to life. And essentially even though we're desoon er, we like to talk about opportunities rather than problems >> When the planet plan came about we felt there were a lot of problems were which insurmountable. The first is there is a shit load of work to do. The planet plan itself is not short on ambition or
3. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 3 of 11 ideas and what we did to start with was just break that plan down into some kind of specific bite- sized objectivities which had really specific outcomes that we were trying to get to based on some of the insight that we had into our organisation and also how our customers consumed things from our organisation. You can see stuff up here like remember your cup research, we're trying to make upcycled bicycle tyre coffee cups a more desirable thing. These are a couple of examples that we have. There are dozens of these mini briefs. At the moment, Fiona was only working one day a week to try to deliver all of these initiatives and we needed to do it with little to no expense to the business because of course we're a social enterprise. The next problem might be something that most people don't see as a problem, except if you've worked in the non-profit or social enterprise space before. Because STREAT has a great reputation in Melbourne we are not short of people knocking on the door wanting to help us out. But essentially trying to understand how to make use of skilled volunteer time in a meaningful way has a lot of overheads associated with it. It's not as simple as you might think it is. So while we have all of these people wanting to offer their time, we end up having to ask them to pack boxes for us. In actual fact we had staff who were planning to do that anyway. The result is sometimes the volunteers go away feeling like they might have done something great but the return on investment to STREAT doesn't always match up. What about the volunteers themselves? What about their perspective? I'm sure pretty much everybody in this room likes the idea of giving some of their time to help the planet or help their fellow man. I mean, we all talk about wouldn't it be great to be able to volunteer at the weekends or - life gets in the way. This is what we've been hearing from our volunteers time and time again. A lot of organisations now have what they call social responsibility days. Does anyone have social responsibility days? It's becoming more and more common, I think. And it's a great thing. But even that we're still working on figuring out how to make those days effective. I think a partner organisation we spoke to recently said that only 8% of those social responsibility days are being used at the moment. Another thing being a human in the world is kind of hard right now. Thinking about how you can actually as one individual move the dial on really challenging environmental issuies can leave you feeling helpless and hopeless. We're all contributing in our own ways to a great big carbon foot print in the world so trying to feel as though you have any opportunity to move the dial by yourself is pretty hard work. So we have a bunch of ingredients here that, by themselves, kinds of feel a little bit tricky, you're not quite sure how you're going to turn these two an opportunity. But STREAT is an organisation, very innovatively mind and open to experimentation and when Fiona approached Bec about bite-sized activism she couldn't wait to jump at the chance. So it's starting to feel like an opportunity and less like a problem. That was the first of bite-sized activism. What follows now is essentially how we took an intention, who we want to be and how we want to be in the world and essentially that has
4. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 4 of 11 snowballed in so many meaningful and surprising ways since then. So I'm just going to backtrack a little bit. Like so many other things, we had actually started bite- sized activism a long time before we really believed we had. So going back to 2017 when Fiona and her colleagues were working (inaudible) at the time, they saw an opportunity with STREAT to bring on board a few engineering students from the University of Melbourne. There they are. Never seen people more happy to be next to bins in my life. So what these people were doing with their expertise out of their course and getting credit to it, they were helping STREAT to do a baseline waste audit. So that is everything that was thrown out, everything that was being audited, observing the customers and the food waste and the packaging waste that was left over and essentially creating a baseline understanding of where the opportunities to improve on that waste were. And one of the first opportunities they saw was the nearly 2,500 un recyclable hand towels were being thrown away every week. This is something straight forward. Having that number gave enough leverage to say to Bec and say let's invest in some hand driers and have some (inaudible) in the bathroom. Suddenly the planet is visible. Around the same time one of our site managers called Sean who turned out to have a background in environmental management, he saw this and was like, oh, cool, I can kind of see how I can use that thing I learned at university now. So off he went and the next thing we knew he had brokened a deal with E-water, I am not going to pretend how it works but it's scientific magic, but essentially what E water does is it takes electricity and salts and it produces amazing chemical-free cleansers which are now being used across all of the STREAT sites with no expense to them. Another thing that Sean did was decide - commit to taking on 180,000 new employees in the form of compose ing worms. So these guys are happily chowing down on all the organic waste from our kitchens. So what started with, you know, a very simple kind of, hey, how about use the hand drier rather than the hand towels spirallied into something more than that. Soon afterwards we had a horticulturalist come in to help design our ditchen garden at the STREAT HQ and Fiona came on board, just one day a week initially as a volunteer to focus on the planet plan. Not long after that, here we are and we're formalising impact frameworks, we're formalising mini briefs and we actually have spent a lo lot of time and energy sorting out how to formalise bite-sized activism. FIONA MEIGHAN: Now to the fun bit. The experiments. So we had a range of experiments that we decided to put to the test to see which ones might help us to actually achieve the objectives which were to usefully harness volunteer time, to measure the impact we were making and create the meaningful outcomes. And the other thing that was really important is to see these experiments to help build a volunteer network on an ongoing basis as well. So that was really important for us and we were worried, though, a little bit that volunteers might not commit. We had experiences in the past with volunteers saying anyway would do thing d - they would do things and flaking out at the last minute and that would be worse than not trying. So we were worried about that and we thought it might take a lot of effort to set this up based on past experience but we had a go at it. Our first experiment was look at - we worked with RMIT, the design thinking course they had. We worked with (Inaudible) and he leads the course and we worked with two classes so there
5. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 5 of 11 were eight - they broke into eight project teams and they looked at how we could reduce disposable cup use. Given that STREAT is a coffee-based organisation, that seemed to be a pretty important problem to tackle. So that is what we started with. Our hypothesis for this experiment is we generate some great outcomes. We knew we were dealing with students that were managers or leaders already, they weren't undergraduates so we were optimistic and hopeful. And we were also hoping it would be a foundation for an ongoing relationship with RMIT. So the things that they came out with, they went through the double diamond method, they came out with Nudge campaigns which sounds like common ideas, they came out with posters and nudges and the ideas of using cup recycling schemes and they cape came up with ideas about how you might be able to drop off your cups if you were on a university campus. They also came up and we've seen this slide in the last 10-minute talk but they came up with social media ideas. And then they came up with some more unconventional things like a teflon coated cup you could clean out with a wipe and an edible cup . They also came up with the idea of STREAT crates which is STREAT employees going around Melbourne streets collecting cups in an environmentally friendly way. So that was all great. But what we landed on, we will be using some of those ideas that they came out with but the thing that we decided to take to the next stage immediately was around September, the idea of creating a month-long campaign in September that would be looking at how you could actually encourage yourself and other people to reduce their single-use coffee cups. We didn't take it 100% literally. We thought we would take elements of that along with another project team came up with the idea of Tuesday Re-use day, which is the idea of doing a top-up after September to help people remember on Tuesdays to level up again if they lapsed which we all do. So our learning was we actually got some really great things out of that. We also learnt that we were amazed by the enthusiasm and energy that the team put in. They actually went above and beyond and in one case they actually did a trial, coffee loan scheme at one of our sites which I think some people in our audience would have experienced or been aware of because they're on site at where they work. Our second experiment was a design relay. This was a bit of a scary experiment, a very scary experiment. But we wanted to give a go. We knew that there - as Harriet mentioned earlier, there's a lot of corporate volunteer days that simply don't get uses but people want to volunteer. We thought what if we could create a framework where we could harness the volunteer days. So instead of having a team of people for one week doing defined things on each day, we thought what if we could get people to come in for one day, maybe two, and see if we could pass the baton each day. And the idea we wanted to work with, or the challenge to solve was how to create elements for September through a design relay. Now, this is all very well and good but you can imagine it would be quite - it's quite a complex thing. So we set up a few mechanisms to try to set us up for success. We created a Slack channel and we sent out a lot of emails and messaging and we were very lucky that we had four amazing facilitators for the day that we trusted and knew and in particular I will give a big shout out to Louise, Louise was the glue across all the days to make sure all the people knew what
6. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 6 of 11 was going on. So we did that and our hypotheses was that we would be able to harness the volunteer days, create the elements of September and spread the word about September. We would hope that volunteers would feel they're part of something bigger and making a difference and we were hoping we could also, again, build the volunteer network. We worried again, about the volunteers might pull out as we were before and we were also worried this might be too much work. So we backed ourselves into a corner and did it. We had people that attended our site at Cromwell where we were doing most of the headquarter work and we sent people out to different sites to do customer research and prototype building. So we did that, we came up with a bunch of prototypes that weested the. We leveraged behavioural design as well, you can see in the bottom right corner, we looked at the behavioural scientist idea of creating new habits through tiny habits. We were lucky, we had 49 people that attended across the week and we only had one person pull out. We were shocked, in a good way, it was fantastic to have such a good turn out and we had really - a lot of really good quality people and we also had a number of people who were from corporate environments, so they were able to use their volunteer days. We had some great feedback. We did a survey at the end and retro and people generally said they enjoyed attending. We had something say I felt more hope about the future than I had in a long time. And that was a really great affirmation for us that we were helping people to feel engaged. We also found out that people were networking, they were able to make new friendships and connections, so that was another side benefit. So what did we learn? We got a lot of good things out of it that I've already spoken about - the volunteer days - but one of the things we had is people did - we had a number of people who started on the Monday and decided to come back for other days, once they got engaged. So it was a really nice thing to see that stickiness happen as well. The other thing that is worth mentioning was that RMIT told their students if they wanted to attend for a week, they could claim it as part of their course credit and that was a really nice new thing for us to learn because it means that the university has clearly seen this is an educational opportunity too. We have a bit of a surprise but I will save that for later. But the things that we learnt that we could be looking at improving, we had almost too many people and that's because we opened the flood gates because we were afraid not enough people would attend but there's a big demand. So we can manage that in the too uture. We notice that - we had the skill sets we had on different days didn't necessarily match the activity. So that is another area to fine tune in the future. And we also think there's ways to streamline the handover every day because it was very labour intensive. Finally we thought it's really important for people to know some constraints up-front. We found out some of the constraints after the design rely. Having said that we got some amazing things out of that week and we use a number of the element s that came out of the design relay for September.
7. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 7 of 11 HARRIET McDOUGALL: Thank you. Awesome. So we've talked about bite-sized activism and now it can work in an academic environment. We have used the design relay to open up STREAT and getting involved in STREAT to individuals. What about takes it out to the corporates? We know we have these underutilised days. How can we use the partnerships that we're making with corporate? This is an area we're still very much exploring. We have just done a couple of quick efrm pe.s. -- experiments. The advantages to working with corporates and the design community they have is kind of obvious. What an amazing thing to have those resources and expertise at your finger tips. Another really cool thing, though, that we were thinking about is these corporates, they're communities in and of themselves and we know that nothing provokes behaviour change like seeing everyone in your village doing the same thing. Right? If we know that people who are participate ing in this kind of work are becoming advocates for the cause, what a way to better infect the whole community at once. However we were not without trepidation, as Fiona has talked about. We had some experience with flaky volunteers in the past and in particular that can be true of people from corporates especially if you don't necessarily have that personal relationship already intact. We also thought that the experiments that you're about to see, we went in expecting that shorter amount of time might be better for those engagement s. We know people are time poor and so essentially how can we try and get the most meaningful outcome for the shortest time investment? So the first thing that we did was we were approached by an organisation volunteer coordinator that had recently made a bit of a donation to STREAT. In exchange they thought it would be great if a group of volunteers came and spent some time with us. They had requested, let's do something creative and solve a problem. We were excited. We put together a whole agenda, a proper ideation work shop with one of the mini briefs around September but unfortunately very quickly our fears were realised. One by one the volunteers all started to bail out on us at the last minute. And we made lemonade from the lemons of course - we prototyped our own work shop and got some really great outcomes from it. But it's again one of those important takeaways that for volunteers there isn't really an understanding in advance that if there's not there there's been time investment from the other side in terms of making sure that everything is ready for them and onboarding. It was an expectation fulfilled but not all lost. The second experiment that we ran was with ANZ. I think actually the people from that in the audience somewhere. But essentially what we did here was we worked with some of our personal networks inside the design teams at ANZ and we big piggybacked on to one of their after work meet-ups. We decided to ask in an hour and a half come up with ideas for digital engagement aspects for September. Indigenous dal ded dr -- digital designers, it will be up their street. There were good vibes, the wine and cheese was flowing and the whole situation was perfectly timed because they were able to open up their own STREAT cafe inside the building. So we thought what better opportunity. So the outcomes from that piece of work were - from that engagement with ANZ were great. There were hilarious suggestions. I think we had Tamagocchi keep cups that you had to keep
8. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 8 of 11 alive in September. That was my favourite, not necessarily doable. But because of the growth in the relationship and with the community there, and because they're having their own cafe opening up soon, we managed to get to the point where now they're going to open up their own community cupboard. It's not rocket science but it's a set of re-useable ceramic cups that anyone from inside the building can come and get a coffee from and the cleaners will bring it back at the end of the day. It just helps people going down to the lobby to get a cup of coffee and taking a disposable desk by one floor. So we have moved the dial a little bit. I think we did confirm or at least we're still confirming but we think it's important to have personal relationships and to help ensure that we're actually going to be giving and getting good value. There's something about that B to B relationship with the kind of formal volunteer coordinator that potentially could be a bit of a barrier to making sure that people actually rock up on the day. And the sort of hypothesis about smaller time, I think we're maybe not convinced that less time is better. I think something interesting about the environment that we were in with the cheese and the wine. It was really fun but it was setting a jovial tone which was awesome to be a part of but doesn't necessarily send the message of serious outcomes and that is obviously the time investmented by social enterprise, what we need to be doing it for. By this point we've conducted a lot of experiments. There have been some really painful bits and some really joyful, uplifting bits and there's been failures along the way but also some great successes. It's safe to say that in that time we've activated the design and innovation community in a way that is going to make really significant inroads into STREAT's planet plan. We have also created a community which is going to go on and on, beyond people's individual engagements. And the more friends we make, the more friends of friends we keep being introduced to, so the community keep s growing, with I is - which is utterly awesome. We've been playing with this idea of bite-sized actism for some time and now we've been doing it we have proven frameworks that are repeatable, scaleable, we know they work and we can just continue with that great work with less of the overhead that we started with. There have also been some tricky things along the way. The difference between a committed versus an uncommitted volunteer has been the most challenging one. We were thinking about what is the difference between, you know, that volunteer coordinator versus the 49 people that rocked up at the design relay. And actually I think the work that Louise and Fiona put into actually emailing everybody each day, this is what you're going to be doing, we can't wait to see you. And then creating that friendly environment when they're there, there's a need to be able to see your contribution as an individual and to feel recognised as an individual to help you understand the value that you're able to bring but also the deficit that will be there if you don't rock up. So that is something that is really important. Another thing that we learned is that sometimes when you give teams of people who are trying to solve a challenge your brand name to run away with, that can get a bit risky. We did have a couple of situations where really well-intended teams would suddenly arrive in floods at the busiest time of day in our cafes and start beriating our customers with questions. We even had teams of people kind of introducing themselves to other organisations and brokering partnerships on behalf of STREAT.
9. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 9 of 11 Yeah, that was terrifying, actually. So, you know, as much as these things - they're sig knolls of - signals of really positive intentions but there's some risk associated with - we need to be mindful of. And clear signalling of intention. I go back to the cheese and wine night were we signalling that what we wanted was a serious outcome? The medium is the message in those environments so how are we making sure we are doing that as deliberately as we can? So maybe you're working at a corporate and you've got a team of people that you think should be using their social responsibility days. Maybe you're something who has days that you don't know what to do with. Maybe you're a non-profit organisation who is just looking how the hell to activate all of those volunteers who are so keen to come and do work for you. These are our key take aways. First of all, you can't grow a garden without tilling the soil first. Something that STREAT has been really deliberate about is creating the fertile environment for bite-sized activism to really flourish. First of all, it's about setting an intention. The planet plan is - it's just words on a piece of paper. But what it does is it puts your will, it puts your mission out into the world, and it puts pressure on yourself to actually just start activating it. But it also gives people a window in to understand what your intentions are and the ability to start seeing themselves in this. I declare this is what I'm trying to get to, these are the skills I might need. This is my most glamorous slide. But the mini brief is another way of doing that. We're designers. We love a good brief. But something as simple as breaking down that 50-year plan into something that's digestible and something that someone can pick up and say, I know a bit about that, let me see if I can do something. And the other really important thing to mention is impact measurement. So we're fortunate enough to have an absolutely amazing chief impact officer at STREAT who already had this great framework in place for the hospitality initiatives that we were launched with. So we have extended that to measure all of the outcomes from the planet plan as well. Just that ability to point to the tangible and evidence impact that all of our activities have been able to have, has just meant that we're telling a consistent story and we just get more momentum as we go. And finally I think there's something that's also really important about affirmative action and leadership. So behind me this is Bec, again. This is during the design relay and she is brokering a deal live in front of the relay participants. There is something about this yes-and attitude. Just being open to opportunity and taking them. She is not the only example of this. She is something who sets an example. If you think about the volunteers all the way through the university students, Sean who got the E-water and (inaudible), we're creating an environment where it's OK to lean in and say, "I'm just going to give this a try," And that's really important. FIONA MEIGHAN: The other thing that we thought was really valuable and interesting was about noticing the ripples. It was interesting to hear Kate this morning talking about unintended consequences. And we've found some of the unintended consequences to be really valuable and positive and others are things that we need to watch out for. So first of all, during our design relay, we had a really interesting win.
10. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 10 of 11 So the person that you can see on the left in this picture is Jamie For scythe and he is a co funder of Keep Cup. He is also CEO and founder of an organisation called Returner. And Returner for those who may not have heard of it, they have these aluminium or steel bowls that you can rent out when you go to various cafes and bring them back or you can keep them for a small fee. So he actually saw what we were doing, he turned up during our design relay after we invited him to come along when we saw he was a bit interested and he started to share his insights from an entrepreneur perspective. Bec also turned up a tlnd was an interesting dynamic on day 4 where Bec and Jamie started to broker a deal where Jamie announced he was coming up with the cups you can see on the right there. They're not in the market yet but they could be part of our September plans. So we started to have a bit of a go at thinking about brokering a deal. What was interesting is Bec went away is and this is what happened in the afternoon. She came back. SPEAKER: You need to build a scheme where it's re-useable, a pool of cups. We didn't think we could do it with this campaign with such a short timeline. (Inaudible) two weeks time and it has many of the problems solved for us, I think we should put a stake in the ground and say. "We're using Returner." I need to go back and talk to Peter, there's a little bit of a challenge because we don't have dish washing facilities in either of those locations. FIONA MEIGHAN: They didn't have dish washers in either of the locations so Bec had to convince the chief operations manager that it would be OK so go ahead with this. But we have agreed - STREAT has agreed to incorporate a trial using Returner cups at two of their sites very soon, as soon as Jamie is ready. We're waiting on him. Which is great, Another ripple effect is we did a bit of a survey of people after they attended and a retrospective and we found a number of people found a sense of stewardship and an ambassador once they attended an event like the design relay, they felt they had personal responsibility for their own sustainable actions. Here is an example of somebody - this is Dan actually who facilitated day 5 and his views on that. SPEAKER: Not only are you designing solutions over this design sprint, you are also kind of having this personal development or, like, you have a bit of a - a bit of an awakening when you come back, which is really interesting. FIONA MEIGHAN: So that was another interesting finding that we would like to keep fostering. The final thing that the unintended consequence or the ripple effect was people got really excited. And while we've had some really great long-term partnerships, that is a positive. We have also felt there's a lot of energy and excitement and people wanting to do a lot of things really quickly. And we have to keep going back to our planet plan, to the impact tracker, so that we can actually start to think about how we can make sure that we're doing things that are meaningful, rather than things that are exciting. So that is a very important learning we had in terms of the ripple effect. The other thing that we found that we thought was really important was just to get shit done. You have to get in there and do things: I know we say don't procrastinate but when you're doing things like this it can feel scary, when you're trying to massage a whole different methodology
11. UX Australia 2019 (AUUXAU3008D) Main Room, Day 2 – 30th August, 2019 Page 11 of 11 into something else, you're very visible. So that was a bit of a scary thing. And I have to admit I'm sometimes procrastinate a bit, one of the things I did, a technique I use is backing myself into a corner. A bit of a confession - when I put the proposal in for us to talk today, we hadn't done the relay. By the time we achieved the conference, I have to do it. I had backed myself in the corner, there is no way out so that was a technique for me. It might work for other people, it might scare other people too much. A little tip anyway. The thing about getting shit done is that's part of STREAT 's DNA as well. This is a bit of a manifesto on STREAT's website that Bec right and it's about the people that STREAT like to work with. People who dream big, are creative and get shit done and have fun at the same time. Fortunately we found a lot of other people with like mind sets that we've been able to engage with. One of the other things that we found is that there are a lot of people between jobs who might be thinking I want a bit of a sense of purpose, I want a bit of value realignment and we welcome them with open arm to come in and work with us on our planet plan and that's something we've been doing recently with our experiments. We're launching for September on Monday. It has a Kiwi theme to it as you can see there. We're looking at a target of 33% reusable cups. And that is STREAT's reusable cups, which compares to 3-7% nationally. And of course, in our closed loop systems it's nearly 100%. What we would really like to say is that it's about open source. Creating things other people can use. Maybe next year we would like to incorporate this whole campaign with other cafes and corporations. But we would like to open this up to anyone who would like to take part. You don't have to be in Melbourne to take part in September. There will be a social media campaign, we will run posters and impact tracking in our cafes and looking at collecting impact digitally as well. Also we are looking at the tiny habit thing I mentioned before – we will have a digital five-day habits challenge that people might want to get involved in. I don't know, I would be curious to know, how many people have a keep couple or a reusable cup? How many people sometimes don't use it because they sometimes don't remember it because they don't use it for whatever reason? And hands up if you wish you did. And hands up those people who don't have one but wish they had gotten around to buying one. We have a brave soul. It is not a judgement thing. I know the number of times I have been guilty of not doing what I would ideally like to do. But my point is, if you are in any of those categories where you are not 100% doing what you would like to do and you'd like to give tiny habits a go, there is a URL up there. You can sign up and take part. We love to hear from you if you do decide to. Also, if you just want to challenge yourself on social media, we have a hashtag there. So, thanks, everyone, for listening. We appreciate it. (Applause)