Jess Berentson-Shaw - Narratives for change: How effective stories help us build new systems

Cf9808b306096a913709da756edeb665?s=47 UXAustralia
August 27, 2020

Jess Berentson-Shaw - Narratives for change: How effective stories help us build new systems

Cf9808b306096a913709da756edeb665?s=128

UXAustralia

August 27, 2020
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  1. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . www captionslive com au | captionslive outlook com | UX A a a UX A a a 2020 - #UXA2020 Da 3 T da , 27 A g 2020 Ca i ned b : Tina Fall
  2. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 1 STEVE BATY: G d m ning, e e b d . Welc me da 3 f UX A alia f 2020. I h e had a g d af e n n and a g d e ening e e da af e a da f nice, ac ical n and b l alk e e da f m Dan' beginning alk a nd e i n , h gh Gian' e ie f he m bile acce ibili g ideline and ha he mean, and h im lemen hem, ha a a eall nice c llec i n f hand - n alk e e da . We a e g ing begin da i h a e en a i n f m D Je Be en n-Sha , h ' ba ed in Welling n. She ell ha i ' ab hail, h ef ll i eall d e n' a hailing in he middle f he alk, b e' e j ined b Je . We' e l king f a d hea ing ab h na a i e a e an im an l in hel ing alk ab and a ini ia e change in em . S , a Je j in ... hell . I ' ab hail? JESS BERENTSON-SHAW: Kia a. A a en l . I ' nn a he m men . I a g ing hang m a hing ickl bef e I did he ke n e. The benefi f being a h me hile al being a ke n e e en e , b n , i ell me i ' g ing hail. STEVE BATY: H ef ll e ge h gh i h ha di i n. I'm g ing hand e . Thank e m ch f j ining . JESS BERENTSON-SHAW: I'm g ing ha e m c een n . Bea in mind hile I d me fiddling a nd. I'm g ing m e in e en e ie . E e ne can ee ha ? STEVE BATY: Ye . Thank , Je . JESS BERENTSON-SHAW: (S eak Te Re Ma i) I'm alking f m m h me in Welling n in Ne Zealand and I j an ackn ledge
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 2 he Elde f hi lace he I i. I' e j ld ha m name i Je . Thank f in i ing me eak da . Thi i a ne a dience f me. I end a l f ime eaking cien i and e ea che and lic make . I ' al a g ea kn ha he lang age f ie and na a i e i me hing hich i fa cina ing m e le ide f h e a ea , a ell. S me hing ha e le f m diffe en ind ie a e an ing nde and. I'm j g ing m e m lide n. A li le bi ab me and he k h . I a b n and ai ed he e in Welling n and m ance came f m Sc land and England, mainl f m fa ming and king cla familie a a i ime be een he 1840 and he 1900 and I a ed m k life in heal h e ea ch and ac ice and ked in a i lace a nd he ld, ac all . Mainl a ha I like call an e idence agi a , f me, I had hi i i n ha all he ama ing kn ledge ha e ha e in he ld i ed ac ind and ac g e nmen and ac c mm ni ie b ild he f cie he e e e ne ge ha he need and he e en i nmen eall i a he hea f ha e d . S e e ne feel incl ded and e ec ed and all he em f kn ledge a e ed be e li e . I ab l el belie e ha ' ible, ha ' h I a ed m ca ee and a king eall ha d ge cience and kn ledge in deci i n-making. I did me hing hich i eall c mm n f l f in he ace, I ed e g d fac d . Af e a fe g d ea in a i e ing f m heal h ca e cial and ec n mic lic I a a bi f a ed b ha fel like hing he e bial hill be h ne . Ge ing eall g d kn ledge and inf ma i n a he hea f deci i n-making, e eciall he kind f inf ma i n ha ld a cie ha ake ca e f e e b d ' need and ld lead m ch g ea e i i i a i n f en i nmen . I ' ac all i e diffic l and I hink ha ha ened i I a ached he blem f m a diffe en angle. I eall an ed nde and h
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 3 fac didn' k in he a ha I h gh he h ld and he a I h gh he did f me. I ead f m ac a l f diffe en di ci line . M iginal e ea ch i in heal h ch l g and in la i n and blic heal h, b I m ed in a ea f ling i ic and an h l g and im lemen a i n cience and eall , I j an ed nde and ha a ha ening and h fac d n' m e e le like I feel he h ld. Wha c ld I d diffe en l , a ed he e le I a alking ? S , I e a b k, beca e academic e eall can' hel el e , b al beca e i ing i d n eall hel ed me make en e f i all and i a added ha a a b an ial b d f i ing n he i e . S me m e f n han he . A f iend f mine f nd hi a he ime hen m b k came hich i e ama ing me and j made me la gh a li le bi . I a a hi ime ha Ma -Anne Elli and I f nded he k h . The k h i ha e n n ge he . I ' a n -f - fi , ha e call na a i e e ea ch c llab a i e and k i b h nde and be kn ledge, b al e na a i e e ea ch f ha e call em change. S , ha ' me and ha I'm g ing alk ab da i h ie and na a i e ma e m ch hen e' e in e e ed in changing he c en em ha e ha e and ha can be an e f em. I b i l k in a ic la e f em , b 'll ha e n em ha k in. I an alk ab h hi k i ha d and h fac a e eall im an . The ' e nece a , b he ' e n fficien . Wh e need nde and he land ca e f and hinking ha e' e alking in bef e e e ff ing hif e le' hinking. H e can e na a i e hif ha hinking, and he cience behind na a i e . And finall I'm g ing gi e a f ame k ha e e ha h ef ll i ef l f a ell, f elling ie ab em change and k in em change. I'm g ing a i h a ha g ld a l ng ime ag in Ne Zealand and i '
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 4 h h e f l ie can be and h a ld e and e again can ha e di c e, ha e men al m del and ha e ac i n and deci i n f gene a i n c me. S he e g i h he a he im e i e facial hai hich ld babl be a h me in C e S ee in Welling n he e I li e, he make a g h had li ical e in he 1860 in Ne Zealand - banke , li ician , media ne and he ' e kn n a he "Limi ed ci cle", hi a a ci cle, in he ci cle f men he e e e a c le f g and ne a hi g called J hn L gan Cam bell and an he a William B n - e d n' ha e ic e f hem - he ned he A ckland S a and he an ed me hing ha a l f he C l nial e le an ed a he ime, he an ed land and n abl he an ed he land ha la h in he Waika egi n. Ma i h li ed n and had ela i n hi i h ha land didn' an gi e hei land. I ' dee l in ined i h hei en e f elf. Wha ha ened a a m emen f Ma i and b ibe came ge he ejec he ng e e c ming n hem f m he hen C l nial g e nmen cha e hei land and, in fac , ake hei land. Thi m emen didn' lea e h e g in he limi ed ci cle, a a f a e ie f nde hand ac i i ie , he ne a e men, in c llab a i n i h b h he li ician and banke , me f hem e e b h li ician and banke de el ed a e f fal e ie ab he h ea ha Ma i ed ecificall in he e lemen f A ckland he n h and he eall ked he e C l nial belief ab i lence f Indigen e le. The eali a ha he ke m emen a eall e and nl in e e ed ab e ec gni i n f ha had been ag eed in 1840, 20 ea bef e, hich fa hadn' been f ll ed. B he e fal e ie ab he i lence f Ma i e in m i n he c ndi i n f an in a i n b he C l nial . Thi , f c e, nd inc edibl familia . Thi i a a e n ha e ha e een ac ime and incl ding i e ecen l . Wha he C l nial g e nmen did a
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 5 demand he align i h he C n lea e hei land. Thi i ha I'm h ing n he lide. Thi a he C n l ima m gi en Ma i in he Waika . E en all he e fal e ie made a f he im lemen a i n f a i la and he a i elf in he Waika ha all ed he C n c nfi ca e land f m h e in he m emen . Ma i m e idel ac TeA . I ell hi , beca e i ' eall ech ed d n he gene a i n . I ' ha ed hinking ab Ma i and in nega i e and fal e a . I ' im ac ed he ela i n hi and l ima el , i ill ha e licie and ac ice ha f he ha m Ma i, hich i c n i en l e idenced h gh m de n da heal h, j ice and cial ca e a i ic . S ie ha e hinking, illingne acce ejec fac a he a e. The ha e licie and li e and e n e . S ie a ed e 160 ea ag can ill e e a eall e f l infl ence da . Wha I'm h ing da i a billb a d a f an infam li ical cam aign a he ime hen Ma i e e king main ain ne hi f he beach and he a ea he e he ide m e and f h. A he ime, aci e ab Ma i and he ie f he he e e ed b ad-make , li ical a egi and li ician and l ima el , i infl enced blic hinking and he hen Lab g e nmen , ha ' Helen Cla k h a he P ime Mini e a he ime, legi la e again Ma i elf-de e mina i n f hei n land. S , he e ie a e eall e f l e f b h incl i n and a ec f j ice, b n he he hand ie al ha e he e dee en e le' hinking and ha e be e em . T da ha I' e ld , h a ha im ac ed i e nega i el n incl i n and j ice f Ma i in Ne Zealand, ha I al an ell i ha e can e me f he e a egie el e f he e le h ha e de igned e f e ' ake and e can e g d cience b ild m e incl i e em h gh ha e call "na a i e f change". I an he e and alk
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 6 ab hi e m " em change", hich I'm ing. I ' i e ab ac and f l f 'll e e m like em in k. I an alk ab ha i mean me hen e a e an b ild im e em in ld and h na a i e can hel ha k. I an imagine ' e anding a he end f a eam and ee e le d ning. Na all , a ll e le , and e le kee c ming d n he eam and hink, "I' e g d me hing m e l ng- e m han j anding he e lling hem ." S e a g am and hi i a g am ha k ll e le h a e d ning f he eam and hi kee g ing n f me ea and he e a e m e g am hel ll e le h a e d ning f he i e and e en all me e le ge c i and nde h all he e e le a e ending in he i e d ning. S , he a alking eam ee h e le g in he i e in he fi lace. U eam ee hing ha d n' ee hen and d n he eam n he bank lling e le . Y ee h me e le a e gi en ni ie ge f he eam ba ed n h he a e. Y ee f he ha me e le ha e b idge b il in hei neighb h d , hile he ha e and c he eam b ading d ing ime f fl d. And ee f me e le, he fi h he ed ca ch and ea ha e all been i ned, beca e hei ec em ha been deg aded b e le and hea ind . Righ a he a he ce f he i e ee a g d i n - a 70% f he a e - ha been di e ed ff b eal h e le h a e ing i n hea ind ial ce ing fac . Wha al ee he e i he e le being hed in a e he ke in ha fac . The ha e fe ke ec i n and he ' e h and inj ed in he k and he ame e le h had land and a e c nfi ca ed f e b he fac ne a e h e e le king he e and al being hed in eam and ha ' beca e f all he
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 7 le ha ha e e in he ec n m all hi ha en. Tha ' ba icall ne a f hinking ab a em. I ' ab l king eam he ca e f he blem e e e ience and hinking ab h e can fi hem a ce. B em change i al ab g a ling i h agenc and e . Wh ' a he ce f he blem, and ha d he need d and h d he need change? A e he hing e le in, f e am le, i h hei ac i n a lea c ea ing he c ndi i n in hich e le can ea il fall in? And he f em change k ha I d incl de hing like h d e hink ab ne ec n mic em ha a en' ba ed n f il f el ? H d e e en e f m being ca ed h gh c en f e am le lab ac ice and licie ? H d e e c me in i i nali ed aci m and e ha ng ing ac ice f c l niali a i n h gh cial c e ? The e a e big mea hing and he ' e c m le , b ha ' eall ha I'm hinking ab and alking ab hen I hink ab em change. S em change i ha d k. Tha ' ne f he eali ie f i . Fac and e idence ab ha ' ng i h em and ha e need d change em . D n' k he a ha e hink feel ha e h ld h e le h he e em a e affec ing he and he d n' nece a il m emen e le change. Thi i he ch l gi Daniel Kahneman and me f migh ha e ead hi b k in hich he e lain e ha e em f hinking, fa and l . In fac , hi b k i called Thinking Fa and Thinking Sl . I ' i e am ing me a a den f ch l g ha n b d eall aid g ea a en i n Daniel Kahneman' b d f k ide f hi academic c lleag e n il me ne decided call him a beha i al ec n mi , e en h gh he' a ch l gi and I hink ha ' a eall in e e ing in igh in he e f d and ie . Daniel Kahneman and he e lain ha fa hinking i an en i e em f men al h c ha hel i e and
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 8 na iga e inf ma i n- ich ld. Fa hinking hel ickl a e , e di ca d inf ma i n e' e c n an l e ed f m c ing he ad afel a e ing a ne iece f g e nmen inf ma i n ad ice and e' e g a l f ha b i l c ming a he m men d ing COVID-19. Fa hinking al ec ha e al ead belie e and i d e ha e d n' ha e c n an l e-e al a e e e iece f kn ledge and elea n e e hing ha e ha e lea n hich ld im l be be nd h ical and men al ca aci ie . H d e fa hinking em f h c k? I ' m l bc n ci hich i h e call i fa hinking. We e hing like and e cei ed e e i e in a ic la ed channel , f e am le, a h c decide ha inf ma i n e ake n. We' e b i l eeing a l f ha a he m men d ing COVID-19. M al e idence e en h gh i migh be h gh f ll and ne all e en ed a ne e ecei ed ne all b e le. We e em i n j dge he acc ac f inf ma i n in he c n e f ha e al ead kn . I ' ha d k l hinking d n and e-e al a e and elea n a I aid, h e feel ab a iece f inf ma i n. The e' e fa em i nal e n e, i ' a bi like a affic ligh em I a , hich ell h inf ma i n fi i h ha e al ead belie e, b i al ell h inf ma i n fi i h ha ma e , ha e al e. I'm g ing alk ab ha m e a li le bi la e n in m e en a i n. One f he hing ha fa hinking em al d e i ha i mean ha e f en a ib e ca e and effec in ela i n big i e . S , he e big ema ic i e like clima e change e h e f hing , ha e can di ec l en e, ha e can ee and hea and de c ibe. We a e e inclined hink in e c nc e e e m and hink ab indi id al beha i in e m f a l f e lana i n ab h he ld k . S me e am le f fa hinking incl de - and l k, he e a e milli n f hem, ch l gi ha e
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 9 died he e c gni i e bia e and h c e' e had f ea , b I'll gi e a c le ha a e im an hen e hink ab em change. One i n malc bia . I lea e nde e ima e he need f change, e al nde e ima e h ea and blem c ming a , f e am le clima e change, and f en e le ill fail e a e d ha ' nece a . Thi i ha I'm h ing he e i a ee hich i an e am le f he e f en m hinking ha ha en a nd COVID-19. N malc bia feed in fal e inf ma i n, di inf ma i n and mi inf ma i n. An he fa - hinking bia ha e ha e i nk c hinking. We h g d m ne af e bad, beca e e ha e al e ha iginal c mmi men and I al a gi e ad a a cla ic e am le f nk c hinking. We ha e ad e en h gh ad a e n he e e h ld be hinking ab an and an de el men in 2020 facing clima e change. Nega i i bia ld ha e hea d f. We end ecall nega i e hing m e ea il han e ecall i i e hing . The im an hing hink ab i h fa hinking i i can c ea e and h ld in lace men al m del e lana i n ab he ld and h i k ha a en' ba ed n be kn ledge. B ain ha a e b il ake he e h c make i i e ha d alk ab c m le i e in a ha dee en e le' nde anding and hen e el e a kn ledge h lde , a ad ca e f em change, a e le king ha d in hi ace e' e, f c e, n imm ne h c . O b ain k ha a , , ha ' h e' e b il and fa - hinking em he kind f bia e migh ha e i e f en a me ha e le a e h f g d inf ma i n, ha ha ' h he ' e n ac ing n g d e idence g d fac , beca e he j need filling . I ' called he inf ma i n defici m del and ha he need i j m e inf ma i n and ha ill defini el m i a e hem ac . S me ime e'll j hink he need a g d ha j eall d i e and hi a hei em i nal le el and ha d e n'
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 10 hif hinking in a l f he e e i ing em ei he . The e a e me f n men al h c ha e need l d n hinking e c me hen e' e hinking ab na a i e f change, a ell. Fa hinking, f c e, i einf ced b c n e . Pe le a e n i land , e' e n j b ain alking a nd inde enden f m each he . We e i in a c n e and en i nmen a he m men i filled i h a h ge am n f inf ma i n and i ' inf ma i n ha e' e c n an l being e ed all f he ime and he k j ead e-a e and e-e al a e i m e han ha ' ible f ne e n. I kn in m a ea f k he e i m ch ne in e e ing fa cina ing inf ma i n ha ' c n an l c ming ha I can' kee n f. Tha ' e, I hink, f an b d in an ind n , eall . B en i nmen ' al filled i h hall and nhel f l na a i e ha infl ence hinking and e can eall be e ed hem i e f e en l n beca e f he na e f digi al media and he a in hich digi al media a ic la l ha been c n c ed in de e e a ic la e f inf ma i n. Inf ma i n can be c ea ed i h ill-in en gain embed e and e ce and hi i kn n a di inf ma i n and e en me hing called mall inf ma i n, b fal e inf ma i n can al be c ea ed and c ea ed i h n ill-in en , b i ' ill fal e inf ma i n ha i ead and e call ha mi inf ma i n. The e kind f na a i e and ie and iece f inf ma i n in he ld ha e' e c n an l e ed n b h c ea e men al m del and a e hem el e c ea ed b men al m del ab he ld. S men al m del ill ac all a c ea e he e f inf ma i n ha e ead and he e' hi feedback l ha e ee be een ha ed na a i e and ie and men al m del ab h he ld k , ha ' e and fal e and fa hinking can eall einf ce hi feedback l . Wha I'm h ing he e a e hem, hi i a c mm n d minan na a i e e feel in he
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 11 ld and e hem k einf ce men al m del ha e migh ha e ha e le g ha a e diffe en f m king f change, f e am le, f be e incl i n a em hif , a e ac all ing ake me hing f m . He e e ee i being ed in an a h e h d i e ca and h e h d i e bike . S ha ' hem and and migh iden if i h ne ei he f h e, b gene all ha e find i ha ' b h f , f e am le, I ide a bike b I al d i e a ca . Thi kind f eall face ha e call e m game hinking hich i eall nhel f l hinking ha change mean m e f and le f me a ed be e f all f and e eall d n' an ha e f hinking be faced hen e' e alking ab em change. B ha ha en i ha e le king achie e em change, e le like me, can inad e en l face hi and n ie and na a i e i h ac all eali ing ha ' ha e' e d ing. Ul ima el , ha I an kn ab hi i ha fa b ain l he e men al m del and d minan na a i e can lead nhel f l hinking and mean ha a he la i n le el, a he high le el, e end h ld ela i el hall nde anding f c m le i e in he ld and hi c ea e ba ie dee en nde anding and mean i ' i e ha d me ime b ild f em change and hi eall ma e f e le king n em change b i l . We need be a a e f b h h men al m del and d minan na a i e a e king h ld em in lace if e' e g ing cce f ll hif em . When e' e na a e f fa m del and d minan m del , e ma n ad an e idence-led c mm nica i n a eg c n e hem. In ead, e ma c mm nica e in eac i n d minan na a i e and e n in i ible men al m del ab c mm nica i n and ha e ee in he e ea ch and ha I ee in a l f he k ha I d - and in fac ha I ha e d ne m elf - i ha e can end hink again ha if e j alk l dl
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 12 en gh ab g d inf ma i n fac ha e le ill ac . O , if e ell a eall g d em i e ha he 'll ca e and hen ac . B if e e a e nde hi men al m del f n, hen he a ha e alk and c mm nica e d e n' eall c ea e an al e na i e na a i e and i d e n' change he a ha e le hink ab he i e. In fac , ha e can be d ing i inad e en l einf cing he d minan na a i e and im l einf cing e le' e i ing a f hinking, hich can be nhel f l. Y can ee in hi image he e i ha e' e g i f en b defa l in inc al a f c mm nica ing i d a n e i ing d minan na a i e and a f hinking and i ' eall im an nde and hen e' e d ing ha , beca e e a en' c ea ing al e na i e ie ha ill b ild f change. Wha can ee he e i an e am le f he e ha ha en . In clima e change, ha e kn f m he e ea ch i ha a land ca e f ie ha e ee in l e a h ge am n f eall fea -d i en na a i e and hinking a nd clima e change. Wha e al kn i ha f la ge g f e le - and I'll alk ab h h e e le a e n - hi d e n' end face hinking ab he e f c m le l i n ha a e e i ed ha he can engage in and a he , ha i end d i face nhel f l hinking ha e kn e i in he ld, ha g e nmen and e le in g e nmen a e ni el ele and can' fi an hing; ha he em i igged again m e le. The e a e ha e call a kind f fa ali m na a i e and ha hi i all f m c n l. I d n' kn ab , b ce ainl hen I ee a l f hi ff i make me an hide nde he bed and h e ha meb d el e ill l e hi blem f me, beca e i all f eak me . B ha ing h ed i , he e i g d ne . The g d ne i ha if e change he a e alk and c mm nica e ba ed n g d cience, e can c ea e me f h e c ndi i n f em change ha en and ha he cience ell i
  14. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 13 ha h e le h h ld he kn ledge alk hei na a i e , if he ' e c n c ed and ed in a ic la a e can change na a i e ac he blic c n e a i n. The e na a i e feed in e le' men al m del facing dee e nde anding, b ilding ne men al m del e en and l ima el , b ilding f change. S I an h h hi k ha been d ne in me ca e die ... I'm al ing l k a he cha a he ame ime. I'll an e e i n a he end. I an alk ab a ca e d f m c n A alia and hi i a na a i e f change d f m he A alian ma iage e ali cam aign. Ini iall , hi cam aign a eg ed i e adi i nal a ache c mm nica ing a blem, a em ed di ec l c n e nhel f l hinking ha e i ed in hi ace. I ed m h-b ing a l . Thi i n' e, and he e i h , and fac . I led i h e m ha m e le e en' familia i h h e e ide ha e ld call " he ba e" hei fa b ain ki ed e i . The legal lang age f h man igh , f e am le, i me hing m e le in ha ace ill ki e , beca e he d n' nde and ha i mean . I a a m l idi ci lina a ach, b he e e e l f diffe en na a i e a la , in a fa - aced b inf ma i n en i nmen make i eall ha d f e le ca ch ha na a i e. B hen he na a i e a eg change and he cam aign ed a e a ic la e f e idence-led a eg ha e kn be effec i e f ame he i e f e le and he ed al e , hich I'm g ing alk ab da . In hi ca e he al e ha he cam aign led i h a me hing ha e call ma e l e. Tha ' n chee Hallma k ca d- e l e, b eall l e a hi e f l c nnec ing h man al e and i a a na a i e a eg ha eall hel ed all f he he k, beca e na a i e a eg in i elf i n he imagine E ean C mmi i n ill, b i hel ed -- magic ill, b i hel ed e c me hall hinking ha e i ed in A alia ab h ge e e ience
  15. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 14 l e and ma iage and i dee ened e le' hinking ab ha and h ma iage i f . The im an hing i i ened he e al e le' mind . The e e he e le e needed each each a i ing in . Tha ' he fi ca e d . I'll d an he ick ca e d n na a i e f change ha ha e ked. The ec nd ca e d i he ede ign f L nd n' an ne k. I in l ed ignifican l ec ed c cle a . Ini iall , i had inc edibl ng i i n f m ha a i e a e f l B ine L bb g , b he cam aign a able e c me hei i i n and he na a i e a eg he ed he e a fi f all he nde d ha he i i n' a , b ch e n j m in i . The didn' d nega ing and m h-b ing and al e na i e fac . Ra he , he an ed kn h he i i n ld e nd and ign e i and k a nd i . The de el ed hei n ne na a i e ing cial e and he igh elle . Thi i an e am le f he ne elle and he cial e and he e a e c m nen f ha e call effec i e na a i e f change. S , ha ' hi ce f na a i e f change ha I'm alking ab ? All f ha I'm g ing be alking ab ha been de el ed f m e ea ch, f m c l al ch l g and ling i ic , and c mm nica i n cience and - elling adi i n and if an kn m e ab he cience ab i hen he e' l in m b k ha c n ain all he e ea ch. B he fi a ec f na a i e f change i need ma he land ca e nde and he e d minan na a i e , hich I' e alked ab and he nhel f l hinking, hich I' e al alked ab , ha h ld blema ic em in lace. We need nde and h e migh be facing hem i h n ie and c mm nica i n. B e al need l k f he e i he m e hel f l hinking, beca e e le a en' m n li hic. While he migh be infl enced b nhel f l hinking and h ld nhel f l hinking, e le al h ld i e hel f l hinking. We' e l king f a ell he e f
  16. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 15 ie e ha e call m e a e na a i e and m e hel f l na a i e ha e le h ld. Tha ' ma ing he land ca e. Sec nd, ha e need d i de el hi e idence-d i en a eg f facing hel f l hinking and e need find and e na a i e a egie ha hel e le hink m e hel f ll and h em del b ild ne em ba ed n he g d kn ledge and e idence ha e ha e. Finall , na a i e change i eall ab b ilding a m emen ac he field f ac ice he field f in e e and I ld a f hing like clima e change i ' ac h mani , eall . Ac d main , e all need be a elling in he ame di ec i n f be im ac . Tha ' h ' e g a h le l f e le mainl c cling and m ing in he ame di ec i n in he image, beca e i ake ac ice and di ec i n and a le el f hi ica i n, a ell. Na a i e f change eall i he k f de el ing kn ledge-d i en and incl i e na a i e b ild f ema ic change. S me ime na a i e al ead e i and e need e l face h e na a i e and eall e e ci e hem like b ilding a m cle, beca e he ha en' been e e ci ed. S me ime he d n' e i and e need find ne ie and ne na a i e and ne hinking. Wha a e he c m nen a ? Wha I'm g ing alk ab n f he e f he e en a i n i hi b ilding bl ck f change hich i ha e h e gi e e le, h e e e alk and h e e e k i h, i a f ame k eall hink ab h de el ne na a i e and ie a nd em change. The e a e fi e b ilding bl ck f change and i ' ne f ame k a ach na a i e and i ' eall a bi d' e e ie and in k and in aining and in n e ea ch ha e d e b i l dig igh d n in he de ail f he e, b I'll g h gh hem fi . The fi 'll ee he e i a dience. Y need kn a dience. L f c mm nica i n a e aimed a he n i fe he ha de m e. While e f c n h e e le e
  17. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 16 l ima el can am lif hei me age hen e m h b , nega e, e' e ala med and e ha e and e alk ab h e ible i i . We' e n elling n . Bef e hinking ha e a , e hink ab h e h ld be alking and ha i ha need be ld. Sec nd, e alk ab leading i h a i i n and e' e a king e le g again embedded a f hinking and eeing he ld in em change k. Then f en again hei n fa b ain , a ell. We need eall ide hem i h a clea ic e f a diffe en ld in hich e idence ha been f ll ed and change ha e ha ened. Thi d, e a in in in ic al e . Y 'll ee he al e b ilding bl ck he e. Pe le f en alk ab engaging i h al e , b n all al e a e made i a e al f c llec i e and incl i e em change. I ' he al e e h ld ab aking ca e f each he , ab he lane and di c e and c ea i i and eaching g al ha eall m i a e e le ac n em change f ha I ld call c llec i e ellbeing e indi id al ellbeing. F h, be e e lana i n. Pe le ill eall need kn h me hing like e clima e change ha en. The ill need he fac , b i i n and al e i n' en gh e c me me f he e e f l, f en e im lified e lana i n ha e le h ld. S e le need a be e e lana i n and fac need i i hin he e e lana i n . J elling fac and e idence a e le d e n' e lace d minan na a i e he e fa hinking cc , b he e i a a ic la echni e e can e ide e le i h be e e lana i n and nde anding . Finall , fif h b ilding bl ck a he i ing elle i h he igh . Thi i ab h deli e me age in he c n e f h e le , in h he and al , he ha h e elle a e elling. S , le ' alk ab a dience and gene all eaking e c n ide he e' h ee main e f e le and ba ed n hei c en i i n ab i e. The e a e e le al ead
  18. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 17 e aded, he a e ha e call " ba e". The e a e e le h a e ed and he ' e eall nlikel be e aded. I hink e e b d ill ha e meb d in hei famil a a dinne ake c n e a i n h he kn h e e le a e. Then, he e a e e le h eall make he b lk in he middle and he e a e e le h d n' ha e a fi ed ie migh ha e a mi ed ie me ime c m e ing ie ha end be held and he can be e aded b g d na a i e in ei he di ec i n. Thi e kn f m e ea ch end be he maj i f e le. And he inci le ha e a ab kn ing a dience i a id ing ime and e ce n he fi ml ed. F c ing n h e h a e fi ml ed lead m h b ing and nega ing hei a g men and if hink ab he d minan na a i e and he nhel f l hinking hi l ima el ill einf ce and am lif h e hall a f hinking and nhel f l ie . Pe le a e ed - hi i a eall im an fac - ill eac . The ill eac e en m e hen e ie ha k n he e le in he middle. Y need de el a hick kin and a eall clea a h f a d ha na iga e a nd hem, n h gh hei ie . D n' be af aid f me age ha a e n la i h e le h a e eall fi ed in hei ing ie . Tha can be a eal challenge f a l f gani a i n ha I k i h. F e am le, l cal c ncil g e nmen h end feel like he ha e kee e e b d ha and ha end ha ening i he a e ien a ing all f hei a nd he e ha d, fi ed, n i i i n hich a e mainl in he min i , b beca e f cial media e end hink he cc a g ea e i i n han he a e. In ead ha need d i f c n finding effec i e a c mm nica e i h e adable e le. D n' e c mm nica i n fi - e c mm nica i n n e le h hink a e e adable a ell a ba e. D n' e c mm nica i n j n e al ead . Thi i kind f like a king m m if
  19. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 18 d a ing did a ch l i a g d ne. The ' e al ead e aded, he 'll all ag ee and ha e an me age , e en h e me age ha a e am lif ing an nhel f l c mm nica i n. I ill ann fi ml ed, hi i again, f m he A alian ma iage e ali cam aign and hi i called he Ring Y Rell and he na a i e and he f c i n h e e adable. The m m , dad , a n , ncle , a en and g and a en f ga e le h e needed e f ema ic change. We can each i in m ch ea lie han e hink. Re ea ch gge he i ing in f change c me a a li le a 25%. Tha gi e i i e h gh and h e f . The ec nd b ilding bl ck i a nd he i i n. Ma L he king, I ha e a d eam ha ne da he... he had a i i n and ha ed i . We alked ab fa - hinking cha ac e i ic h man ha e ha make i diffic l c n e be kn ledge ha ' c n e d minan na a i e . Nega i i bia , f e am le, and he e men al h c mean ening i h na a i e i h blem n' hif e le. Ha ing n h e and n i i n gi e e le li le m i a i n and ec n ide hei hinking in he ligh f he inf ma i n ' e ing c mm nica e. Pe le need eminding ha he f e can be be e i h c nc e e and clea de c i i n f a be e ld a k ha ' h e en. Tha ' n a e d n' alk ab blem and he ba ie and he ine i ie and he inj ice, b he de ma e . S a ing i h i i n and la ing clea , engaging a h a i a eall im an lace a . We al alk ab elling he ake. A la ge c m nen f g d i i n making i ab n mi aking he kind f in ica e lic change he idge ha an make a diffe ence f m he e ge he e f he cake. I ' eall im an ha a e le i h he cake and hen can alk ab he ing edien la e . Y a id ing ge e le he al e f ac ing n me hing b elling ab he lic change . In ead need ell
  20. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 19 hem ab he be e ld and he change he 'll e e ience and h i ill affec e le' li e . Ad ca ing f ca b n a i fine, b lane and heal h fi ld be be e a an e am le f he diffe ence be een he ing edien and he cake. O fa - hinking em make i i e diffic l ee h man agenc in c m le em like, f e am le, he ec n m . The d n' kn h a em came in lace and he ma hink ha i ' a f a na al de , he e f en e alk ab change. O i i n f a be e ld need m e ickl in naming e le ha can hel achie e be e ld and h . The e a e called e le i h agenc and f en he e a e e le i h e . While e name he e agen , he e e le h need change and he e f beha i , e babl an a id illaini ing hem, beca e gene ali a i n ab e le g end ge ha e adable g , ha g in he middle' back and i d e n' hel ad ance . De c ibing he g e nmen a c , f e am le, n' hel e c me nhel f l hinking and f en if e' e l king he g e nmen h ha a l f le e a a l i n a an in i i n ha e e en all f , e d n' an illaini e hem, beca e e ac all need hem engage in a f l i n. Thi i an e am le f ha ' naming agen d ne ell hi i f m 350. g and e bank ha e a h ge infl ence e in e men in he f il f el em and he e 350 i a king bank change hei beha i in line i h an he bank hich ha d ne in Ne Zealand hich i Ki i Bank and he ha e aid he ill n l nge in e f nd f il f el . T m n h e fi b ilding bl ck n b h a dience and i i n i he im ance f elling he e adable a ed add e ing he inade acie in he i i n g , he im ance f c n e ing i i n i i el and ing he igh de ail incl ding he cake and he ac h need change. O hi d b ilding bl ck e alk ab i ab c nnec ing e le' m
  21. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 20 hel f l al e hei h in life. The e al e a e he e hing ha ma e m and he ' e eall a he hea f m i a i n and a h hand I e hink ab ha a al e i , if e e l k back n life, ha a e he hing ha ld ha e eall an ed i i i e and ha e h gh ab a m im an ? The e end be al e and he ' e h e c me belie e ce ain hing ab he ld and ha l i n a e needed. We migh , f e am le, c me belie e ha he e le a e inhe en l elfi h and l i n a e needed, I j need l k af e m n and le ' all la le a , f e am le. Val e a e a he hea f e le' belief and beha i and hei em i n . Pe le f en alk ab engaging i h e le' al e in de be e c mm nica e. Pe le h ld a ide ange f al e and f en in e e e mi in e e , beca e e ce i n ab ha e le al e highl ill f en inc ec d e d minan c l al na a i e and di c e b he e f l ha face al e eall ela ing hing like eal h and cce and a . Re ea che h ha ha eall ma e m m e le i aking ca e f each he and he lane and he e a e al hel f ll he al e ha a e m likel m i a e e le in eeing e idence and kn ledge ha elec a e a e c llec i e im emen . H d e na a i e in - al e in na a i e ? Wha I'm h ing i f m he C mm n Ca e F nda i n, i ' an in e na i nal f nda i n and he e' C mm n Ca e in A alia a ell. I ' a ma f ba ic h man al e ha a de el ed n in hi e a b ch l gi , beca e ch l gi d n d a e ma like hi . I ' e ea ch n he ba ic al e ha e e f nd cc ing and e cc ing ac c l e . I an a e and ackn ledge he e hi i c l al ch l g e ea ch and i ' ngl infl enced b e e n em f e ea ch. S , he ce ed d al e and he lang age ha ' ed in hi f ame k ca eg i e and
  22. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 21 name hem i n g ing be a g d fi f e e b d and all c l e and nde anding . I i im l ne l h gh hich e can im la e di c i n hinking and k a nd al e . Wi h ha in mind ha he e e ea che f nd i he e' a clea g f e cc ing al e ac c n ie and c l e and he call he e "ba ic h man al e " and he ma h he al e ha he iden ified. The e a e en egmen and 'll ee al e i hin h e egmen and me f hich ill eem i e n mal and me hich migh ha e e ie n. The c mm n ca e. g, can l k and e l e he e al e in m e de ail if ' e in e e ed. F he e f da ' e en a i n, e can g he e egmen f al e in main g , in in ic and e in ic. The e e diffe en e f em change. One g f al e - elf-di ec i n, ni e ali m and bene lence. The e a e hing ha ma e ha ha e in e nal e a d f . E in ic a e f en ma e ial hing and acc lade and e h ld a mi e f in in ic and e in ic al e . We end i i i e a ic la ne and 'll n e he ec i al e d n a he b m and hi i hen he hing ha ma e ab kee ing elf c n afe f m dange . He e a e ad ha e e in ic and in in ic al e . A ca ad - e c mm n - e e in ic al e c mm nica e and hi i f m Ne Zealand G e nmen ' COVID e n e hich i ing in in ic al e c mm nica e a nd COVID. Wan he e ea ch ha a ab he diffe en g f al e i hen e i i i e in in ic al e , c ea i i ha m n i h he en i nmen , l e f each he , e n ibili f he , ha ' a cia ed i h h gh and beha i and ac i n ha a e m e ef l c llec i e ellbeing in incl i e em . M e al i ic beha i , m e le ance f he . E in ic al e a e a cia ed i h h gh and beha i and he ha a e ef l a indi id al me ime , b a e al a cia ed i h beha i and ac i n ha can ha m
  23. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 22 kind f c llec i e ellbeing. An e am le f ha ld be a ng i i i a i n n achie emen in ch l lead g ea e an ie and de e i n in ng e le, hile ec i al e , f e am le, i i i ing fea f ing f an g na i nal ec i a e a cia ed i h indi id ali ic ac i n , b al in le ance f an kind f c m le i ambig i , f e am le, like ha e need d i h clima e change. Gene all ha he c mm n ca e e ea ch ell i in in ic al e a e m e hel f l c llec i e g al and ha I'm h ing he e i e ea ch f m Ne Zealand, b i ' he ame in A alia ha hen e a k e le name he al e ha he m a i e , 'll ee ha i i in in ic al e and I j he e, hi i a g a h f he a i f in in ic e in ic al e . S an hing ab e he line mean ha e le i i i e in in ic e e in ic al e and 'll ee ha A alia' d ing i e ell. In fac , I hink i c me bef e Ne Zealand. B he e i n i , if e all ca e and e all a i e he e g ea in in ic hing , h did e ge he e? Wh a e e ill ing d hi k n em change? I ' an in e e ing i k f h mani , fe f ill d he hing e a i e m if e hink n b d el e ca e . When e le in he UK e e a ked ab al e and ha ma e m he i i i ed in in ic al e . The e e a ked ha he al ed m , he e ac i e. Pe le end hink ha he e le a e nl elf-in e e ed. Wh ld ha be? Beca e f he d minan na a i e and he men al m del ha ha i feeding in and a l f c mme cial and li ical me aging i a nd e in ic al e f a and cce and he ec n m a an end i elf. Wha e kn i ha hen e feel hi ha e feel e ce i n ga be een ha e al e and ha e hink e e b d el e al e e di engage. We d n' engage a ci i en . We end n engage in dem c ac and e eall l e h e. S ha e ce i n ga i inc edibl im an . Wha i mean f
  24. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 23 na a i e i ha e need hif he al e c n e in na a i e . We' e ained mee e le he e he ' e a , b beca e f he d minan na a i e e end hink e le a e elf-in e e ed and e ac all need a g iding e le' ank a d hel f l e i ing in in ic al e . I a g ing h a ick ide , b I'm ac all g ing ki e ha , beca e I'm a li le bi h f ime hich i eall j in i ing . I can ha in he cha la e f a ch and I'll le S e e kn ha i ' he e. I' e alked ab h ee b ilding bl ck and I'm g ing fini h ickl alking ab la b ilding bl ck hich i ab be e e lana i n , beca e leading i h al e and i i n and kn ing a dience and ie i inc edibl im an , b hen e' e king n c m le i e e al need be e e lana i n , beca e c en e lana i n a e hall , b e d n' need j de c ibe he blem e and e again. Tha ' n a ne e lana i n and nega ing a m h b ing he e le' inc ec fac a ell ha ' n a ne be e e lana i n. Wha e need d i e lang age and hing called f ame , me a h e en fac ad ance a clea ha i igh i e ab ca e and effec . Wha I f en a e le i e laining i a e diffe en f m de c ibing a blem and a g d e lana i n i g nded in nde anding h e le' hinking k and h e can en a ide d . F ame i a d e e de c ibe he e e ackaged e lana i n ha e migh e and he ' e ne f fa - hinking a egie and he d and image e e ke f m a a ic la f ame h c a e a h c nde and ha e' e eeing hea ing. When I a , "D n' hink f an ele han ," ha a e hinking ab ? Ge ge La c ell if e e a ic la image a f eaking e le ill hink f ha ecific hing and e ibl d n' an hem be hinking ab h e hing . Wha he' a ing he e i ha e can'
  25. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 24 nega e a f ame ha e i in cie , b e can c ea e a ne f ame e lain an i e. Wha I'm g ing gi e he e i h ee e am le f a ic la f ame ha a e ed in COVID. Ac all , I'll gi e f ame and an al e na i e a eg ha e le end e. The fi i an ec n mic f ame financial ne and ha ell he ec n m i he hing e m e e fi in COVID e n e. Tha ' a a ic la a f eeing COVID and he COVID e n e. The al e na i e f ame he ne ne i elling ha e le' heal h i he hing ha e m e e fi and in e c nnec i n i h each he . Tha ' he al e na i e f ame and diffe en and he lead e diffe en nde anding and l i n me f hich a e m e ha mf l g h a e e cl ded and lne able e le han he . I' e a cla ic nega ing i h fac e n e. Wha e can ee i ha ' ac all n a f ame a all and can ee h ing fac again a f ame i n a ic la l ef l hen e' e hinking ab i . Me a h a e al an he im lif ing l e can e e lain h me hing ha ' c m le ab ac k and me a h ake me hing im le e e da and link i m e c m le ab ac . We e l f me a h e lain he ec n m , beca e i ' an ab ac hing and d e n' ac all e i be h ne . When e e ea he na al em me a h e a he ec n m i a na al f ce a m be ea he ed i mean e' e aken a c m le ab ac hing and linked i me hing n c n lled b h man . I ' he ea he em. S e le can' hen ee h e c ld ibl change he le f he ec n m . B e can al alk ab machine in ela i n he ec n m . We alk ab d i ing he ec n m b ilding an ec n mic e n e and in hi me a h e' e iding a diffe en e lana i n e e le ab h he ec n m k . One in hich e le a e in l ed and e le ha e i . Thi i an e am le he e f a e ed me a h ha e ed in e . We alked ab and e ed
  26. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 25 and and mi ed c n l ial a ic la me a h and e alked ab h e c n ic and c n ain e le and h e can nl ck e and ha eall hel ed e le nde and he e e nal f ce hich c ea e e and he h man agen in l ed. Fac , e f en an lead i h im an fac dee en e le' nde anding, b de c ibing a i a i n i h fac i n' e laining h i came ab , h made i and ha need be d ne. Fac d n' e c me h e e i ing nhel f l ie and a I aid, e le' e i ing f ame d n' eall ca e ab fac . Wha need i an e lana in hich fac make en e i h e ec he blem and l i n. Wha I' e gi en he e i ha e call an e lana chain and hi i a im lif ing echni e in hich e alk e le h gh b h he ini ial fac , he kind f d min effec f ha ini ial fac h gh he l i n. S i ' like a mini i hin a and i hin ha e embed fac . S in he e e' e alking ab h he j ice em i ne al and c ea e nega i e c me f Ma i in Ne Zealand and he fac i ac all b ied dee i hin hi he e e alk in he fif h b - if can ee ha - e alk ab he fac ha m e E ean Ne Zealande a e cha ged i h i len c ime , di h ne and e , b m e Ma i e le a e c n ic ed f he e c ime . The fac i b ied in a ab he j ice em and ha need be d ne ab i . S e eall need hink ab elling ie i h fac n hinking ha fac a e he hem el e . The ' e j a cha ac e e need e. Finall ... I'll fini h ff and h ef ll gi e a fe min e f e i n , i elle . S elle a e fif h b ilding bl ck and ha ' beca e c edibili and i a f fa hinking em and e le ing h c c nfe c edibili and and ne f h e h c i e le , in fac , he ce f inf ma i n. I ' eall im an e d n' a me ha e e i e in i i nal g a i a i a h hand f . F
  27. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 26 l f e le he e' a e ce i n f ha d e n' ac all c me f m e le' eal e e i e. The e' a h f indi id al and cial fac ha c me in la hen e le a e c nfe ing . The e a e eall h ee le n f m he e idence n elle and he fi ne i ha i ' eall im an ide i i e cial f e le im e c edibili f inf ma i n. S , eeing he h e d he hing i inc edibl im an and i make he inf ma i n m e c edible. U ing me age i h ha ed al e . I ' im an find me enge h e le can ee hei al e in. Thi i h i ing me age can k. Pe le een a c n e a i e alking ab clima e ac i n. And he hi d le n e alk ab i eall need ai me enge i h all f h e c m nen a f he igh na a i e ha e' e alked ab . Ge ing a g ea me enge i ne hing, b if he d n' ell a g d hen ' e kind f a ed all ge ing he igh me enge , i need be igh me enge i h he igh me age. Thi i an e am le f m he clima e C ali i n Sh he L e cam aign in he UK and he a e eall nailed ha a g d me enge ld d . Y ee he nice bl ke in he i and ie d n he b m he' a C n e a i e MP in he UK alking ab clima e change. Tha ' eall c mbining cial f and me age ha e he me age i h man diffe en e le. I ha e gi en a h ge am n f inf ma i n and h ef ll can g and ha e a l k a i . I ' hi ica ed k. The e' c m le i in i , b I'm dee l h ef l f a a adigm hif , beca e hile he fe e h lde migh ell diffe en l a e le h ha e m ch in c mm n ac diffe ence e' e g an en m am n f e ell ie hel ec ea e and ede ign c en em f a adigm hif . S , hank . STEVE BATY: Thank m ch, Je . Tha a e in e e ing,
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    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 27 hank . We ha e ime f and e ha e a c le f e i n ha ha e been ed. The fi ne ha came h gh: D fa b ain and hall na a i e e lain he i e f c n i ac he ie and e le h belie e hem? H d e c n e hi ? JESS BERENTSON-SHAW: Ye , all . Fa b ain . One f he hing ha e kn i h e le h belie e a ic la l in c n i ac he ie i he e' f en a i e. I'm n e ha he i a i n i in A alia, b in Ne Zealand, f e am le, e kn ha e le h d n' he g e nmen , h ma ha e g d ea n n he g e nmen . F e am le, if e hink ab e cl ded g h ha en' been aken ca e f b he g e nmen e en d n' cien i beca e he ' e had bad e e ience i h e ea ch medical, he a e m e inclined hink ab c n i ac he ie fal e inf ma i n a being m e h han i i , beca e i ' c ming f m me enge h he . I ' nhel f l f a l f g h d n' feel in h e e le. I ' g ing be eall im an hink ab h i ed f he e e cl ded g and h can e b ild c edibili f he inf ma i n h gh h e kind f fa - hinking h c f and c edibili , e . STEVE BATY: We ha e an he e i n a king, d ha e an i f ad ca ing f he e l hinking ac ice in a k en i nmen ha highl al e ha e, d c i i and efficienc ? JESS BERENTSON-SHAW: I ' f nn . Thi i a challenge e face in n gani a i n. I ' ba icall a a - and e a e in imila a a - and ha e and d c i i can e ake . F , beca e e k in al e b i l e ha e d ne a l f ime hinking ab al e and eall a ic la ing b h ha al e mean, b al , h
  29. N e ha hi i a edi ed a c

    i f a li e e e a d he ef e ma c ai e . Thi a c i i he j i e f Ca i LIVE a d he a h i ed a e ible f a me a d ma be c ied ed b a he a i h a h i a i . Page 28 d e e h e al e in deci i n making? I ld a i ' defini el hel ed a ic la e in in ic al e B ke al make e ha e' e acc n able h e al e and a l f he ch ice and deci i n ha e make. In fac , I k i h g e nmen de a men h ill f en alk ab in in ic al e , b d n' nece a il li e h e in in ic al e ab h can f mali e al e in deci i n-making. Na a i e i eall im an , b n en gh. I ' j he e a hen ha e a , h d e b ing h e al e in deci i n-making? STEVE BATY: Tha ' nde f l. Thank m ch f ha . I h e mi ed he hail. JESS BERENTSON-SHAW: I didn' c me, e . S , ha a g ea . STEVE BATY: Ma be ' e ill g ime ge he a hing d da . B hank m ch f ha , ha a nde f l. JESS BERENTSON-SHAW: Thank m ch f in i ing me S e e, i ' a eal lea e. Ha e a g ea e f he c nfe ence, e e b d . STEVE BATY: O ne eake i All . One f he hing ha came in Dan' alk e e da and a c le f e i n ched n hi idea f ha ha en hen ch n a en i i e ic in e ea ch in engagemen i h a a ici an ? All ' g ing gi e a dee di e in ha ic. She j in f m he Le kaemia F nda i n. G d m ning. ALLY TUTKALUK: Hell , hell S e e, he , e e ne.