Overcoming the user researcher’s fallacy

Transcript

1. Kathleen Asjes -Head of User Research Schibsted Media Design Research - Sydney - March 2019 Overcoming the user researcher’s fallacy
2. 2 Schibsted Media D
4. 4 Multiple methods Mistakes... Successes ! Next steps How to ‘help’
5. 5 START HERE Team of One
6. 6 Method 1: Incorporate insights & impact in your team’s everyday workflow
7. 7 Team of many Our mission: to empower stakeholders and product teams to create the best possible products
8. 8 Method 2: Provide training - make it official - offer different levels - iterate and repeat (often)
9. 9 Method 3: Optimize research frequency through ‘Rolling Research’
10. 10 Method 4: Coach and mentor product teams
11. 11 “Your approach is soooo academic” After 6 months of coaching: “I know you keep talking about this ‘research objective’ but it is so hard to come up with. So why is this important again? Mistakes...
12. 12 Focus
13. 13 Successes!
14. What’s next? Breaking through silos with a research safari for everyone in the organisation Pilot in April!
16. 16 Thank you! Do not hesitate to reach out! kathleen.asjes@schibsted.com