Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Overcoming the user researcher’s fallacy
Search
UXAustralia
PRO
March 15, 2019
Design
1
280
Overcoming the user researcher’s fallacy
UXAustralia
PRO
March 15, 2019
Tweet
Share
More Decks by UXAustralia
See All by UXAustralia
UXA2023 Eva Plaisted, Klaus Paiva and Maria Christley - oing smaller, to go bigger: A design system evolution
uxevents
PRO
1
200
UXA2023 Yasamin Asadi - Designing for a post-lockdown metaverse
uxevents
PRO
0
110
UXA2023 Penny Goodwin - Information Architecture and product development
uxevents
PRO
0
260
UXA2023 Andy Budd - Design’s Mid-Life Crisis
uxevents
PRO
0
580
Graphic Recording - Andy Budd
uxevents
PRO
0
450
UXA2023 Erin Casali - Driving organizational change with co-design
uxevents
PRO
0
440
UXA2023 Alina Butolina - The Value of Global Inclusive Design Practices
uxevents
PRO
1
200
UXA2023 Emily Underwood and Eilish Out-O'Reilly - Designing for the overlooked user we will all become
uxevents
PRO
0
200
UXA2023 Julia Suh - Driving a multi-sector collaboration for countering online child sexual exploitation
uxevents
PRO
0
75
Other Decks in Design
See All in Design
デザイナー採用 3社目で学び中のこと / Learnings of Designer Recruitment | Yasuhiro Yokota
yasuhiroyokota
0
160
文化に寄りそうデザイン
recruitengineers
PRO
4
910
デザインを誘発する「イネーブルメント」アプローチ #spectrumfest2023 / 20231203
minamitary
0
570
全社を巻き込んだコーポレートバリューの再定義に関するデザイナーの関わり方
sugiyama_sukedachi
0
170
20240120_画像生成AI_NovelAI入門・情報収集
doradora09
0
110
フロントエンドエンジニアが知っておくべきUIUX心理学
yukiringo
1
270
共創のための地域基盤としての非公式組織の形成 / Informal community as an infrastructure for co-creation
fumiyaakasaka
2
220
Resolving text accessibility dilemmas in UIs
romanshamin
0
130
ポートフォリオ思考を通じたデザイナーキャリアの形成と未来への展望
recruitengineers
PRO
3
2.3k
間違った「問い」を乗り越え ノベルティをプチバズりさせた話
takaikanako
0
1.2k
雑誌『広告』をサイズ展開する
takuro_nakajima
PRO
0
1.2k
2024デザすぷVol.4 新年会/ Design Sprout Bar vol-4
root_recruit
1
310
Featured
See All Featured
A better future with KSS
kneath
231
16k
Code Reviewing Like a Champion
maltzj
513
39k
Web Components: a chance to create the future
zenorocha
305
41k
Fontdeck: Realign not Redesign
paulrobertlloyd
76
4.9k
Learning to Love Humans: Emotional Interface Design
aarron
266
39k
[RailsConf 2023] Rails as a piece of cake
palkan
22
3.9k
Java REST API Framework Comparison - PWX 2021
mraible
PRO
18
6.9k
Imperfection Machines: The Place of Print at Facebook
scottboms
258
12k
A Tale of Four Properties
chriscoyier
150
22k
Music & Morning Musume
bryan
41
5.6k
Unsuck your backbone
ammeep
662
57k
Visualization
eitanlees
135
14k
Transcript
Kathleen Asjes -Head of User Research Schibsted Media Design Research
- Sydney - March 2019 Overcoming the user researcher’s fallacy
2 Schibsted Media D
None
4 Multiple methods Mistakes... Successes ! Next steps How to
‘help’
5 START HERE Team of One
6 Method 1: Incorporate insights & impact in your team’s
everyday workflow
7 Team of many Our mission: to empower stakeholders and
product teams to create the best possible products
8 Method 2: Provide training - make it official -
offer different levels - iterate and repeat (often)
9 Method 3: Optimize research frequency through ‘Rolling Research’
10 Method 4: Coach and mentor product teams
11 “Your approach is soooo academic” After 6 months of
coaching: “I know you keep talking about this ‘research objective’ but it is so hard to come up with. So why is this important again? Mistakes...
12 Focus
13 Successes!
What’s next? Breaking through silos with a research safari for
everyone in the organisation Pilot in April!
None
16 Thank you! Do not hesitate to reach out!
[email protected]