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Overcoming the user researcher’s fallacy

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March 15, 2019
Design
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Overcoming the user researcher’s fallacy

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UXAustralia PRO

March 15, 2019
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Transcript

  1. Kathleen Asjes -Head of User Research Schibsted Media Design Research

    - Sydney - March 2019 Overcoming the user researcher’s fallacy

  2. 2 Schibsted Media D

  3. None

  4. 4 Multiple methods Mistakes... Successes ! Next steps How to

    ‘help’

  5. 5 START HERE Team of One

  6. 6 Method 1: Incorporate insights & impact in your team’s

    everyday workflow

  7. 7 Team of many Our mission: to empower stakeholders and

    product teams to create the best possible products

  8. 8 Method 2: Provide training - make it official -

    offer different levels - iterate and repeat (often)

  9. 9 Method 3: Optimize research frequency through ‘Rolling Research’

  10. 10 Method 4: Coach and mentor product teams

  11. 11 “Your approach is soooo academic” After 6 months of

    coaching: “I know you keep talking about this ‘research objective’ but it is so hard to come up with. So why is this important again? Mistakes...

  12. 12 Focus

  13. 13 Successes!

  14. What’s next? Breaking through silos with a research safari for

    everyone in the organisation Pilot in April!
  15. None

  16. 16 Thank you! Do not hesitate to reach out! [email protected]