Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Overcoming the user researcher’s fallacy

Avatar for UXAustralia UXAustralia PRO
March 15, 2019
Design
350
1

Overcoming the user researcher’s fallacy

Avatar for UXAustralia

UXAustralia PRO

March 15, 2019

More Decks by UXAustralia

See All by UXAustralia
UXA2023 Eva Plaisted, Klaus Paiva and Maria Christley - oing smaller, to go bigger: A design system evolution
Avatar for UXAustralia uxevents
PRO
1
470
UXA2023 Yasamin Asadi - Designing for a post-lockdown metaverse
Avatar for UXAustralia uxevents
PRO
0
360
UXA2023 Penny Goodwin - Information Architecture and product development
Avatar for UXAustralia uxevents
PRO
0
530
UXA2023 Andy Budd - Design’s Mid-Life Crisis
Avatar for UXAustralia uxevents
PRO
0
1.2k
Graphic Recording - Andy Budd
Avatar for UXAustralia uxevents
PRO
0
1.1k
UXA2023 Erin Casali - Driving organizational change with co-design
Avatar for UXAustralia uxevents
PRO
0
820
UXA2023 Alina Butolina - The Value of Global Inclusive Design Practices
Avatar for UXAustralia uxevents
PRO
1
460
UXA2023 Emily Underwood and Eilish Out-O'Reilly - Designing for the overlooked user we will all become
Avatar for UXAustralia uxevents
PRO
0
490
UXA2023 Julia Suh - Driving a multi-sector collaboration for countering online child sexual exploitation
Avatar for UXAustralia uxevents
PRO
0
230

Other Decks in Design

See All in Design
設計と制作 意図を形に表す / Design and Making: Intent Made Form
Avatar for usagimaru usagimaru
3
1.9k
kintone開発における​ライターの役割の変化​〜AI活用を添えて〜 / Changes in the Role of Writers in Kintone Development
Avatar for keroyama keroyama
0
120
怖くないアクセシビリティ -カウンターカルチャーとしてのアッカン東京-
Avatar for Yu Morita securecat
1
200
Of Ordination and Rebellion exploration sketches
Avatar for Rachel Poon rezaline
0
140
生成AIの不確実性を価値に変える、「ビズリーチ」の体験設計 / KNOTS2026
Avatar for Visional Engineering ＆ Design visional_engineering_and_design
6
1.3k
はじめての演奏会フライヤーデザイン
Avatar for Kaito Kikuchi chorkaichan
1
310
「親切なオンボーディング」 が招く罠　ー　AI時代のUXデザイン
Avatar for 小神 godlingkogami
1
130
Mandalyn_DT5001_FinalAssignment.pdf
Avatar for Mandalyn Teo lynteo
0
240
2026年の勢い / Momentum for 2026
Avatar for bebe bebe
0
470
Connpass-Xperia_Camera_App_by_HCD.pdf
Avatar for ソニー株式会社 sony
1
660
The Art of Caring
Avatar for Klemens klemens
0
350
CULTURE DECK／Creative Director
Avatar for M-HAND,Inc. mhand01
0
1.3k

Featured

See All Featured
Primal Persuasion: How to Engage the Brain for Learning That Lasts
Avatar for Mike Taylor tmiket
0
370
GraphQLとの向き合い方2022年版
Avatar for Yosuke Kurami quramy
50
15k
Efficient Content Optimization with Google Search Console & Apps Script
Avatar for Katarina Dahlin katarinadahlin
PRO
1
630
AI: The stuff that nobody shows you
Avatar for John Nunemaker jnunemaker
PRO
8
720
How to Grow Your eCommerce with AI & Automation
Avatar for Katarina Dahlin katarinadahlin
PRO
1
210
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
Avatar for Sam Stephenson sstephenson
162
16k
Design in an AI World
Avatar for tapps tapps
1
240
Embracing the Ebb and Flow
Avatar for Simon Collison colly
88
5.1k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
Avatar for Rebecca Miller-Webster rmw
35
3.5k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
Avatar for Kevin Liebholz kevinliebholz
37
6.5k
Noah Learner - AI + Me: how we built a GSC Bulk Export data pipeline
Avatar for Tech SEO Connect techseoconnect
PRO
0
200
A brief & incomplete history of 
UX Design for the World Wide Web: 1989–2019
Avatar for Jason CranfordTeague jct
2
400

Transcript

  1. Kathleen Asjes -Head of User Research Schibsted Media Design Research

    - Sydney - March 2019 Overcoming the user researcher’s fallacy

  2. 2 Schibsted Media D

  3. None

  4. 4 Multiple methods Mistakes... Successes ! Next steps How to

    ‘help’

  5. 5 START HERE Team of One

  6. 6 Method 1: Incorporate insights & impact in your team’s

    everyday workflow

  7. 7 Team of many Our mission: to empower stakeholders and

    product teams to create the best possible products

  8. 8 Method 2: Provide training - make it official -

    offer different levels - iterate and repeat (often)

  9. 9 Method 3: Optimize research frequency through ‘Rolling Research’

  10. 10 Method 4: Coach and mentor product teams

  11. 11 “Your approach is soooo academic” After 6 months of

    coaching: “I know you keep talking about this ‘research objective’ but it is so hard to come up with. So why is this important again? Mistakes...

  12. 12 Focus

  13. 13 Successes!

  14. What’s next? Breaking through silos with a research safari for

    everyone in the organisation Pilot in April!
  15. None

  16. 16 Thank you! Do not hesitate to reach out! [email protected]