Upgrade to PRO for Only $50/Year—Limited-Time Offer! 🔥

Overcoming the user researcher’s fallacy

Avatar for UXAustralia UXAustralia PRO
March 15, 2019
Design
1
330

Overcoming the user researcher’s fallacy

Avatar for UXAustralia

UXAustralia PRO

March 15, 2019
Tweet

More Decks by UXAustralia

See All by UXAustralia
UXA2023 Eva Plaisted, Klaus Paiva and Maria Christley - oing smaller, to go bigger: A design system evolution
Avatar for UXAustralia uxevents
PRO
1
410
UXA2023 Yasamin Asadi - Designing for a post-lockdown metaverse
Avatar for UXAustralia uxevents
PRO
0
270
UXA2023 Penny Goodwin - Information Architecture and product development
Avatar for UXAustralia uxevents
PRO
0
480
UXA2023 Andy Budd - Design’s Mid-Life Crisis
Avatar for UXAustralia uxevents
PRO
0
1.1k
Graphic Recording - Andy Budd
Avatar for UXAustralia uxevents
PRO
0
960
UXA2023 Erin Casali - Driving organizational change with co-design
Avatar for UXAustralia uxevents
PRO
0
730
UXA2023 Alina Butolina - The Value of Global Inclusive Design Practices
Avatar for UXAustralia uxevents
PRO
1
390
UXA2023 Emily Underwood and Eilish Out-O'Reilly - Designing for the overlooked user we will all become
Avatar for UXAustralia uxevents
PRO
0
420
UXA2023 Julia Suh - Driving a multi-sector collaboration for countering online child sexual exploitation
Avatar for UXAustralia uxevents
PRO
0
200

Other Decks in Design

See All in Design
OJTで学んだ 「心を動かす」ファシリテーション
Avatar for さき saki822
1
180
アクセシビリティ推進を続けられるようにするヒント - Accessibility Conference CHIBA 2025
Avatar for uto usui uto
0
110
逆向きUIの世界〜AndroidアプリのRTL言語対応〜
Avatar for akatsuki174 akatsuki174
1
670
見過ごさない誠実さ_アクティブバイスタンダーとIntegrityが支えるアジャイル文化 / integrity-and-active-bystander
Avatar for Aki spring_aki
1
230
街・都市という眼差し。まちづくりにおける規範と実践
Avatar for S.SAKAMON sakamon
1
240
The Spring Festival
Avatar for Jisun jisun
0
100
【MIXI MEETUP！ー TECH & DESIGN DAYー】新たなSNS「mixi2」の “0→1”開発の舞台裏：デザイナーが語るプロダクト誕生秘話
Avatar for MIXI DESIGN mixi_design
PRO
0
170
Character Experience AI 〜 AIキャラクターのつくりかた 〜
Avatar for 株式会社スマートバンク smartbank
1
460
体験を守るためのデザイン計測
Avatar for PERSOL CAREER Dev | techtekt techtekt
PRO
0
110
大きな変化の中で、わたしが向き合ったこと #もがく中堅デザイナー
Avatar for 弁護士ドットコム bengo4com
1
1.4k
Figmaレクチャー会Part1 基本のき編＠千株式会社 社内勉強会
Avatar for ぽん designer_no_pon
0
160
CursorでAI活用のナレッジベースを構築する
Avatar for 神崎 kanzaki
0
1.1k

Featured

See All Featured
XXLCSS - How to scale CSS and keep your sanity
Avatar for Zaharenia Atzitzikaki sugarenia
249
1.3M
Navigating Team Friction
Avatar for Lara Hogan lara
191
16k
Site-Speed That Sticks
Avatar for Harry Roberts csswizardry
13
1k
Visualization
Avatar for Eitan Lees eitanlees
150
16k
VelocityConf: Rendering Performance Case Studies
Avatar for Addy Osmani addyosmani
333
24k
[SF Ruby Conf 2025] Rails X
Avatar for Vladimir Dementyev palkan
0
510
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
Avatar for Eileen M. Uchitelle eileencodes
26
3.2k
StorybookのUI Testing Handbookを読んだ
Avatar for Shingo Yamazaki zakiyama
31
6.4k
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
370
20k
Mobile First: as difficult as doing things right
Avatar for Swwweet swwweet
225
10k
RailsConf 2023
Avatar for Aaron Patterson tenderlove
30
1.3k
Put a Button on it: Removing Barriers to Going Fast.
Avatar for kastner kastner
60
4.1k

Transcript

  1. Kathleen Asjes -Head of User Research Schibsted Media Design Research

    - Sydney - March 2019 Overcoming the user researcher’s fallacy

  2. 2 Schibsted Media D

  3. None

  4. 4 Multiple methods Mistakes... Successes ! Next steps How to

    ‘help’

  5. 5 START HERE Team of One

  6. 6 Method 1: Incorporate insights & impact in your team’s

    everyday workflow

  7. 7 Team of many Our mission: to empower stakeholders and

    product teams to create the best possible products

  8. 8 Method 2: Provide training - make it official -

    offer different levels - iterate and repeat (often)

  9. 9 Method 3: Optimize research frequency through ‘Rolling Research’

  10. 10 Method 4: Coach and mentor product teams

  11. 11 “Your approach is soooo academic” After 6 months of

    coaching: “I know you keep talking about this ‘research objective’ but it is so hard to come up with. So why is this important again? Mistakes...

  12. 12 Focus

  13. 13 Successes!

  14. What’s next? Breaking through silos with a research safari for

    everyone in the organisation Pilot in April!
  15. None

  16. 16 Thank you! Do not hesitate to reach out! [email protected]