Design for Systems that are Social (Nasim Mahmud)

Social Computing is a relatively new research domain within the computing paradigms. In recent years, we may observe that many social computing systems have exerted one of the most impactful impressions among publics, mostly through using popular online social networking sites. It has dramatically changed the way how people act and share thoughts and views. It has changed the way business companies think about promoting their products. There are various social computing systems that are already popular; however, there are many being introduced on a regular basis. Despite its popularity, how a social computing system should be evaluated, yet remained an uncovered mystery among the practitioners. There are various opinions about how to evaluate social computing systems, but most of them focus on as if an individual user interacting with a system.

Since the introduction of the Human-Computer Interaction (HCI) domain, researchers and practitioners focus on evaluating interactive systems, they design user experience through innovative design knowledge and practice. For designing a ‘traditional’ or standalone system there are available off-the-shelf knowledge, tools and technologies. There are well established norms, community knowledge and practice that the researchers and practitioners may utilize and can contribute for the ‘user experience design.’ However, for the social computing systems the user experience design remains in the age of ‘black window.’ This talk will focus on how to overcome this barrier; and it will also address how to design user experience for social computing systems; and how to evaluate them.

Transcript

1. Nasim Mahmud,
   UXINDIA13 Conference Presentation
   

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2. Design for Systems that are
   Social
   Nasim MAHMUD
   University of Liberal Arts Bangladesh
   At
   UX-India 2013
   Indian Institute of Management (IIMB) at Bangalore, India
   24 October 2013
   mahmud.be
   (nasim.mahmud@gmail.com)
   

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3. of 43
   What Do We Talk When We Talk About
   UX?
   User?
   Their experience?
   Human factor?
   Ergonomics?
   Try to find strategy?
   Try to achieve performance?
   What is the global picture?
   2
   

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4. of 43
   What Do We Talk When We Talk About
   UX?
   My Favorite Example
   Human
   Interaction
   Computer
   

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5. of 43
   4
   

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6. of 43
   Point of Interaction
   5
   

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7. of 43
   6
   

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8. of 43
   7
   

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9. of 43
   8
   

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10. of 43
    We Are Not Isolated
    9
    

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11. of 43
    Forgotten Group Dynamics
    10
    

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12. of 43
    Sales Agent Interaction
    11
    

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13. of 43
    Sales Agent Interaction
    12
    

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14. of 43
    In a Bank, or at a PoS
    Operator Finds Solution
    13
    

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15. of 43
    Human
    Interaction
    Computer
    

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16. of 43
    Why is it so?
    Human
    Interaction
    Computer
    

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17. of 43
    16
    

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18. of 43
    Is HCI an Isolated Issue?
    Human
    Interaction
    Computer
    17
    

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19. of 43
    Act of Socializing
    Human
    Interaction
    Computer
    

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20. of 43
    With a Computer
    Human
    Interaction
    Computer
    

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21. of 43
    With the Environment
    Human
    Interaction
    Computer
    

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22. of 43
    We Are S
    ocial Being
    21
    

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23. of 43
    We share
    thought,
    belief,
    view...
    22
    

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24. of 43
    S
    ocial Networking
    23
    

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25. of 43
    S
    ocial Networking
    24
    

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26. of 43
    S
    ocial Computing
    S
    ocial Network
    S
    ocial Network Analysis
    25
    A relatively smaller
    sub domain got
    stronger focus
    (gold rush?)
    

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27. of 43
    S
    NA and S
    ocial Computing
    What is this?
    Where are we?
    (UxD Perspective)
    26
    

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28. of 43
    Where Are We?
    For S
    NA:-
    We are mostly busy with
    S
    ocial Network Analysis.
    Why?
    27
    

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29. of 43
    Where Are We?
    For
    S
    ocial Computing S
    ystems:-
    We are still at the age of
    computer.
    Why?
    28
    

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30. of 43
    S
    C Around, and of Entities
    29
    

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31. of 43
    S
    ocial Computing S
    ystems that We
    Built
    ImoPref
    Help S
    ystem for Persons with Dementia
    CarBuddy, etc.
    30
    

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32. of 43
    ImoPref
    Help system for care givers of Persons with
    Dementia (PwD)
    31
    

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33. of 43
    dUHS
    Help S
    ystems for Persons with Dementia
    (PwD)
    32
    

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34. of 43
    CarBuddy Project
    Pal Car: Increasing the utility of cars by
    innovative and social way
    33
    

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35. of 43
    CarBuddy Video
    34
    URL http://vimeo.com/75083725
    

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36. of 43
    Crowd S
    ource Parenting (cont.)
    As a parent you are not alone in isolation
    anymore
    35
    

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37. of 43
    Context-aware S
    ocial Computing
    S
    ystems
    36
    

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38. of 43
    How Can We E
    valuate These?
    Little or no guideline for
    designingor evaluating
    S
    ocial Computing S
    ystems
    37
    

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39. of 43
    How We Actually E
    valuate These?
    Contextual enquiries
    Role playing tasks
    people can communicate with
    (Twitter case)
    38
    

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40. of 43
    Last Dimes
    S
    ocial Network Analysis
    isnot S
    ocial Computing
    39
    

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41. of 43
    Last Dimes
    More UxDs should come and
    contribute in the S
    ocial Computing
    domain.
    It ismore like aS
    ocial duty now
    40
    

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42. of 43
    Last Dimes
    Give us a User Experience
    as S
    ocial Being!
    41
    

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43. of 43
    T
    o .Be or not to .Be,
    mahmud.be
    welcomes you with questions
    Thank you
    42
    

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44. of 43
    We are currently working on assembling a S
    ocial
    Computing Lab at University of Liberal Arts
    Bangladesh. If you are interested to learn more
    about itsscope, please feel free to contact me.
    43
    

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