Social Computing is a relatively new research domain within the computing paradigms. In recent years, we may observe that many social computing systems have exerted one of the most impactful impressions among publics, mostly through using popular online social networking sites. It has dramatically changed the way how people act and share thoughts and views. It has changed the way business companies think about promoting their products. There are various social computing systems that are already popular; however, there are many being introduced on a regular basis. Despite its popularity, how a social computing system should be evaluated, yet remained an uncovered mystery among the practitioners. There are various opinions about how to evaluate social computing systems, but most of them focus on as if an individual user interacting with a system.
Since the introduction of the Human-Computer Interaction (HCI) domain, researchers and practitioners focus on evaluating interactive systems, they design user experience through innovative design knowledge and practice. For designing a ‘traditional’ or standalone system there are available off-the-shelf knowledge, tools and technologies. There are well established norms, community knowledge and practice that the researchers and practitioners may utilize and can contribute for the ‘user experience design.’ However, for the social computing systems the user experience design remains in the age of ‘black window.’ This talk will focus on how to overcome this barrier; and it will also address how to design user experience for social computing systems; and how to evaluate them.