Design for Systems that are Social (Nasim Mahmud)

Social Computing is a relatively new research domain within the computing paradigms. In recent years, we may observe that many social computing systems have exerted one of the most impactful impressions among publics, mostly through using popular online social networking sites. It has dramatically changed the way how people act and share thoughts and views. It has changed the way business companies think about promoting their products. There are various social computing systems that are already popular; however, there are many being introduced on a regular basis. Despite its popularity, how a social computing system should be evaluated, yet remained an uncovered mystery among the practitioners. There are various opinions about how to evaluate social computing systems, but most of them focus on as if an individual user interacting with a system.

Since the introduction of the Human-Computer Interaction (HCI) domain, researchers and practitioners focus on evaluating interactive systems, they design user experience through innovative design knowledge and practice. For designing a ‘traditional’ or standalone system there are available off-the-shelf knowledge, tools and technologies. There are well established norms, community knowledge and practice that the researchers and practitioners may utilize and can contribute for the ‘user experience design.’ However, for the social computing systems the user experience design remains in the age of ‘black window.’ This talk will focus on how to overcome this barrier; and it will also address how to design user experience for social computing systems; and how to evaluate them.

Transcript

1. Nasim Mahmud, UXINDIA13 Conference Presentation
2. Design for Systems that are Social Nasim MAHMUD University of Liberal Arts Bangladesh At UX-India 2013 Indian Institute of Management (IIMB) at Bangalore, India 24 October 2013 mahmud.be (nasim.mahmud@gmail.com)
3. of 43 What Do We Talk When We Talk About UX? User? Their experience? Human factor? Ergonomics? Try to find strategy? Try to achieve performance? What is the global picture? 2
4. of 43 What Do We Talk When We Talk About UX? My Favorite Example Human Interaction Computer
5. of 43 4
6. of 43 Point of Interaction 5
7. of 43 6
8. of 43 7
9. of 43 8
10. of 43 We Are Not Isolated 9
11. of 43 Forgotten Group Dynamics 10
12. of 43 Sales Agent Interaction 11
13. of 43 Sales Agent Interaction 12
14. of 43 In a Bank, or at a PoS Operator Finds Solution 13
15. of 43 Human Interaction Computer
16. of 43 Why is it so? Human Interaction Computer
17. of 43 16
18. of 43 Is HCI an Isolated Issue? Human Interaction Computer 17
19. of 43 Act of Socializing Human Interaction Computer
20. of 43 With a Computer Human Interaction Computer
21. of 43 With the Environment Human Interaction Computer
22. of 43 We Are S ocial Being 21
23. of 43 We share thought, belief, view... 22
24. of 43 S ocial Networking 23
25. of 43 S ocial Networking 24
26. of 43 S ocial Computing S ocial Network S ocial Network Analysis 25 A relatively smaller sub domain got stronger focus (gold rush?)
27. of 43 S NA and S ocial Computing What is this? Where are we? (UxD Perspective) 26
28. of 43 Where Are We? For S NA:- We are mostly busy with S ocial Network Analysis. Why? 27
29. of 43 Where Are We? For S ocial Computing S ystems:- We are still at the age of computer. Why? 28
30. of 43 S C Around, and of Entities 29
31. of 43 S ocial Computing S ystems that We Built ImoPref Help S ystem for Persons with Dementia CarBuddy, etc. 30
32. of 43 ImoPref Help system for care givers of Persons with Dementia (PwD) 31
33. of 43 dUHS Help S ystems for Persons with Dementia (PwD) 32
34. of 43 CarBuddy Project Pal Car: Increasing the utility of cars by innovative and social way 33
35. of 43 CarBuddy Video 34 URL http://vimeo.com/75083725
36. of 43 Crowd S ource Parenting (cont.) As a parent you are not alone in isolation anymore 35
37. of 43 Context-aware S ocial Computing S ystems 36
38. of 43 How Can We E valuate These? Little or no guideline for designingor evaluating S ocial Computing S ystems 37
39. of 43 How We Actually E valuate These? Contextual enquiries Role playing tasks people can communicate with (Twitter case) 38
40. of 43 Last Dimes S ocial Network Analysis isnot S ocial Computing 39
41. of 43 Last Dimes More UxDs should come and contribute in the S ocial Computing domain. It ismore like aS ocial duty now 40
42. of 43 Last Dimes Give us a User Experience as S ocial Being! 41
43. of 43 T o .Be or not to .Be, mahmud.be welcomes you with questions Thank you 42
44. of 43 We are currently working on assembling a S ocial Computing Lab at University of Liberal Arts Bangladesh. If you are interested to learn more about itsscope, please feel free to contact me. 43