Entrepreneur Journey: Transformation from Feature Focussed to UX Focussed (Chennapanaidu Darapaneni)

Naidu Darapaneni, Founder & CEO of MeraEvents.com would share his Entrepreneurial Journey on how the company is transforming from Feature Focussed to UX Focussed. What are the major challenges he faced initially and what are the benefits MeraEvents.com got after focussing more on UI and UX of the product.

Transcript

1. Chennapanaidu Darapaneni,
   UXINDIA13 Conference Presentation
   

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2. Entrepreneurial Journey
    Chennapa Naidu Darapaneni
    Founder & CEO
    Versant Technologies Pvt Ltd
    Versant Online Solutions Pvt Ltd
   Transformation from Feature
   Focused to UX Focused
   October 26, 2013
   

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3. Thanks to UXINDIA
   TICKETING PARTNER
   

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4. Education
   Industry Expertise
   Entrepreneurial Expertise
   Business Ventures
   Brief Background
   

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5. Why MeraEvents.com
   There was no Event Dedicated Portal
   in 2008.
   You come to know about Event after
   the event is over
   Personal Pain lead to the Product
   Development
   

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6. Think Events, Think MeraEvents
   We are one-point source for the
   Event & Entertainment
   Industry, bringing related
   information at fingertips to the
   organizers, delegates, and
   service providers. Connecting
   one-another in a more
   professional, reliable, and
   effortless way.
   

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7. Where we are Today
    Started in Dec 2008 and Launched in Oct 2009.
    40+ Team Members across 6 Cities
    More than 1 Cr Worth of Ticket Sales Every
   month
    Everyday 100+ News Events adding to the site.
    800K Facebook Fans (
   www.facebook.com/meraevents)
   

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8. Feature Focused Company…
   As a Tech Entrepreneur I was focusing
   more on Building Features .
   I have no clue about UI/UX earlier.
   Had to spent lot of time in Educating
   the customers.
   

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9. UX Focused Benefits
   We launched our Responsive Design
   website In March 2013.
   Better Business Results
   Less Customer Support Issues
   Time Savings Means Money Savings
   

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10. My Suggestions to UI/UX
    Designers
    Indian Startup’s are growing so work
    for Startup Companies & help them.
    Join As Co-Founder, Entrepreneurs
    are looking for you.
    Entrepreneurs for looking for UI/UX
    Advisory Board.
    

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11. My Suggestions to UI/UX
    Designers
    Listen to CEO but You are the Expert
    in UI/UX so educate them until they
    see your point too.
    Attend Entrepreneur Related
    Conferences/Seminars
    

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12. Lessons Learnt
     Early Mover Advantage is good but need to
    understand Market Adaptability and Need
    necessary resources to Stay long.
     Spend more time with Customers before
    building the product.
     Competitors are Good, they add lot of value.
     I Could have saved 1 Cr+ Money and 1-2 years
    of time frame if focused on UI/UX from day 1.
    

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13. Versant Online Solutions provides complete
    solution for the Event & Entertainment Industry
    through its various products.
    12
    MeraEven
    ts
    • 2009
    • List, Promote & Sell Event tickets, connecting event Organizers,
    Delegates and Service providers.
    MoozUp
    • 2011
    • Event Networking Solution - All your event attendees will easily
    be able to network, manage schedule and share information.
    Venues.M
    eraEvents
    • 2012
    • Connects people who are looking to find the perfect venue for
    their event with venue owners.
    MoozUpLite
    • 2013
    • Your Smart Paperless Event Guide
    

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15. India's largest
    Pharma
    Exhibition at
    Mumbai -
    iPHEX 2013
    http://iphex-
    india.com/
    

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19. MoozUp = Adding magic to conferences and events!
    

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21. Special Offer only UXINDIA Attendees
    Discount Code: UXINDIA
    TiE Entrepreneurial Summit 2013
    

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22. Contact Me
     naidu@meraevents.com
    www.facebook.com/naidudc
    Twitter: @naidudc
    

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