Naidu Darapaneni, Founder & CEO of MeraEvents.com would share his Entrepreneurial Journey on how the company is transforming from Feature Focussed to UX Focussed. What are the major challenges he faced initially and what are the benefits MeraEvents.com got after focussing more on UI and UX of the product.
UXINDIA13 Conference Presentation
Chennapa Naidu Darapaneni
Founder & CEO
Versant Technologies Pvt Ltd
Versant Online Solutions Pvt Ltd
Transformation from Feature
Focused to UX Focused
October 26, 2013
Thanks to UXINDIA
There was no Event Dedicated Portal
You come to know about Event after
the event is over
Personal Pain lead to the Product
Think Events, Think MeraEvents
We are one-point source for the
Event & Entertainment
Industry, bringing related
information at fingertips to the
organizers, delegates, and
service providers. Connecting
one-another in a more
professional, reliable, and
Where we are Today
Started in Dec 2008 and Launched in Oct 2009.
40+ Team Members across 6 Cities
More than 1 Cr Worth of Ticket Sales Every
Everyday 100+ News Events adding to the site.
800K Facebook Fans (
Feature Focused Company…
As a Tech Entrepreneur I was focusing
more on Building Features .
I have no clue about UI/UX earlier.
Had to spent lot of time in Educating
UX Focused Benefits
We launched our Responsive Design
website In March 2013.
Better Business Results
Less Customer Support Issues
Time Savings Means Money Savings
My Suggestions to UI/UX
Indian Startup’s are growing so work
for Startup Companies & help them.
Join As Co-Founder, Entrepreneurs
are looking for you.
Entrepreneurs for looking for UI/UX
My Suggestions to UI/UX
Listen to CEO but You are the Expert
in UI/UX so educate them until they
see your point too.
Attend Entrepreneur Related
Early Mover Advantage is good but need to
understand Market Adaptability and Need
necessary resources to Stay long.
Spend more time with Customers before
building the product.
Competitors are Good, they add lot of value.
I Could have saved 1 Cr+ Money and 1-2 years
of time frame if focused on UI/UX from day 1.
Versant Online Solutions provides complete
solution for the Event & Entertainment Industry
through its various products.
• List, Promote & Sell Event tickets, connecting event Organizers,
Delegates and Service providers.
• Event Networking Solution - All your event attendees will easily
be able to network, manage schedule and share information.
• Connects people who are looking to find the perfect venue for
their event with venue owners.
• Your Smart Paperless Event Guide
MoozUp = Adding magic to conferences and events!
Special Offer only UXINDIA Attendees
Discount Code: UXINDIA
TiE Entrepreneurial Summit 2013