UX14 - Drive value through social change (Jennifer Kilian)

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Transcript

1. Drive value through social change Jennifer Kilian UXIndia 2014
2. How do we create social value?
3. Get rid of comfortable ideas
4. Embrace being scared
5. “Expect problems and eat them for breakfast.” — Guy Kawasaki (Channeling Alfred A. Montapert)
6. Be curious
7. Be provocative
8. Investigate new directions
9. adapt
10. transform
11. Create solutions with profound change
12. 1. Find a problem space or gap that exists 2. Create Meaningful provocations 3. Develop a product or service as the solution for that problem or gap
13. Restaurants
14. PROBLEM cooks get unfair wages hot, crowded kitchens people want good food at home people have no time to cook
15. PROBLEM cooks get unfair wages hot, crowded kitchens people want good food at home people have no time to cook PROVOCATION cooks get paid well space to cook alone no restaurants someone else prepares meal
16. Kitchensur ng: Bringing chefs direct to people in their homes SOLUTION
17. Doctor’s Office
18. PROBLEM no price transparency unused medical equipment difficult to nd appointments
19. PROBLEM no price transparency unused medical equipment difficult to nd appointments PROVOCATION show price tags equipment efficiently booked easy as online shopping
20. Price   Transparency   Discounted   Services   Smart,  Shoppable   Healthcare   WellMatch: Bringing discounted medical equipment and services to patients SOLUTION
21. Discounted   Services   Smart,  Shoppable   Healthcare   SOLUTION
22. Word of Mouth
23. PROBLEM no use of wellness programs hard to have will power friends not always around tedious work to get good care
24. PROBLEM no use of wellness programs hard to have will power friends not always around tedious work to get good care PROVOCATION use social networks and mobile increase willpower as needed friends always there to help easy as playing a game
25. Tempt’d: Leverages social networks, mobile devices and gameplay to increase your personal willpower when you need it most. SOLUTION
28. Farming
29. PROBLEM isolating difficult to learn new methods hard to meet other farmers don’t track success of new methods
30. PROBLEM isolating difficult to learn new methods hard to meet other farmers don’t track success of new methods PROVOCATION group discussion & exchange learn new methods on video farmers watch videos together volunteers help with measurement
31. Digital Green: Helping farmers share best practices (video) across communities SOLUTION
32. How can you create solutions with profound change?
33. Think Broadly Embrace the larger ecosystem of social value and knowledge, then design to the speci c pieces
34. Use People Human currency - use people to create value for each other (the social paradigm)
35. YOU are the disruptive change
36. jennifermkilian@gmail.com