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UX14 - Drive value through social change (Jennifer Kilian)

uxindia
October 11, 2014

UX14 - Drive value through social change (Jennifer Kilian)

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uxindia

October 11, 2014
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  1. 1. Find a problem space or gap that exists 2.

    Create Meaningful provocations 3. Develop a product or service as the solution for that problem or gap
  2. PROBLEM cooks get unfair wages hot, crowded kitchens people want

    good food at home people have no time to cook
  3. PROBLEM cooks get unfair wages hot, crowded kitchens people want

    good food at home people have no time to cook PROVOCATION cooks get paid well space to cook alone no restaurants someone else prepares meal
  4. PROBLEM no price transparency unused medical equipment difficult to nd

    appointments PROVOCATION show price tags equipment efficiently booked easy as online shopping
  5. Price   Transparency   Discounted   Services   Smart,  Shoppable

      Healthcare   WellMatch: Bringing discounted medical equipment and services to patients SOLUTION
  6. PROBLEM no use of wellness programs hard to have will

    power friends not always around tedious work to get good care
  7. PROBLEM no use of wellness programs hard to have will

    power friends not always around tedious work to get good care PROVOCATION use social networks and mobile increase willpower as needed friends always there to help easy as playing a game
  8. Tempt’d: Leverages social networks, mobile devices and gameplay to increase

    your personal willpower when you need it most. SOLUTION
  9. PROBLEM isolating difficult to learn new methods hard to meet

    other farmers don’t track success of new methods
  10. PROBLEM isolating difficult to learn new methods hard to meet

    other farmers don’t track success of new methods PROVOCATION group discussion & exchange learn new methods on video farmers watch videos together volunteers help with measurement
  11. Think Broadly Embrace the larger ecosystem of social value and

    knowledge, then design to the speci c pieces
  12. Use People Human currency - use people to create value

    for each other (the social paradigm)