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UX14 - Drive value through social change (Jennifer Kilian)

uxindia
October 11, 2014

UX14 - Drive value through social change (Jennifer Kilian)

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uxindia

October 11, 2014
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  1. Drive value through social change Jennifer Kilian UXIndia 2014

  2. How do we create social value?

  3. Get rid of comfortable ideas

  4. Embrace being scared

  5. “Expect problems and eat them for breakfast.” — Guy Kawasaki

    (Channeling Alfred A. Montapert)
  6. Be curious

  7. Be provocative

  8. Investigate new directions

  9. adapt

  10. transform

  11. Create solutions with profound change

  12. 1. Find a problem space or gap that exists 2.

    Create Meaningful provocations 3. Develop a product or service as the solution for that problem or gap
  13. Restaurants

  14. PROBLEM cooks get unfair wages hot, crowded kitchens people want

    good food at home people have no time to cook
  15. PROBLEM cooks get unfair wages hot, crowded kitchens people want

    good food at home people have no time to cook PROVOCATION cooks get paid well space to cook alone no restaurants someone else prepares meal
  16. Kitchensur ng: Bringing chefs direct to people in their homes

    SOLUTION
  17. Doctor’s Office

  18. PROBLEM no price transparency unused medical equipment difficult to nd

    appointments
  19. PROBLEM no price transparency unused medical equipment difficult to nd

    appointments PROVOCATION show price tags equipment efficiently booked easy as online shopping
  20. Price   Transparency   Discounted   Services   Smart,  Shoppable

      Healthcare   WellMatch: Bringing discounted medical equipment and services to patients SOLUTION
  21. Discounted   Services   Smart,  Shoppable   Healthcare   SOLUTION

  22. Word of Mouth

  23. PROBLEM no use of wellness programs hard to have will

    power friends not always around tedious work to get good care
  24. PROBLEM no use of wellness programs hard to have will

    power friends not always around tedious work to get good care PROVOCATION use social networks and mobile increase willpower as needed friends always there to help easy as playing a game
  25. Tempt’d: Leverages social networks, mobile devices and gameplay to increase

    your personal willpower when you need it most. SOLUTION
  26. None
  27. None
  28. Farming

  29. PROBLEM isolating difficult to learn new methods hard to meet

    other farmers don’t track success of new methods
  30. PROBLEM isolating difficult to learn new methods hard to meet

    other farmers don’t track success of new methods PROVOCATION group discussion & exchange learn new methods on video farmers watch videos together volunteers help with measurement
  31. Digital Green: Helping farmers share best practices (video) across communities

    SOLUTION
  32. How can you create solutions with profound change?

  33. Think Broadly Embrace the larger ecosystem of social value and

    knowledge, then design to the speci c pieces
  34. Use People Human currency - use people to create value

    for each other (the social paradigm)
  35. YOU are the disruptive change

  36. jennifermkilian@gmail.com