UX14 - The Design Thinking (Rupa Neelkanthan)

Design Thinking takes the system/ product, steps closer to the consumer. We call them consumers, but with this concept we actually treat them as participants in the process of Design Thinking. My journey towards Design has taught ME, 'Never blame the users'. If it is them who find the system not intuitive, its solely our responsibility as Design Thinkers to think of a new possibility which needs a space in the existing creation. Lets reduce the focus from what features we provide, rather what experience do we narrate. We shall have great designs, lets do the thinking!!

Transcript

1. The Design Thinking
   - RUPASHREE
   

   View Slide

2. Design Thinking
   ● The Process : Redefining the problem, Needfinding, Ideation,
   Prototyping, Usability Testing.
   ● A balance between : Business & Art, Structure & Chaos, Intuition &
   Logic, Concept & Execution.
   ● A structured method with clearly defined milestones over a project
   timeline.
   ● Tangibility, experiencing and testing of results.
   ● A perception with a suite of tools for creativity.
   

   View Slide

3. Design Thinking Tools
   ● Interviews
   ● Brainstorming
   ● Sketching
   ● Wire framing
   ● Prototyping
   ● Usability Testing
   

   View Slide

4. Design & Innovation
   ● Desirability
   ● Feasibility
   ● Viability
   

   View Slide

5. Design & Change
   ● Evolution
   ● Early Failure
   ● Progress
   ● Communication
   ● Visual Cues
   ● Usability
   

   View Slide

6. Design & Emotion
   ● Emotions influence our well being and purchase decision
   ● Aesthetics Pleasure Design
   ● Usage & Interaction
   ● Interaction & Context Sensitivity
   ● Brands & Consumption
   ● Values & Culture
   

   View Slide

7. Design & Users
   ● Novice
   ● Intermediate
   ● Experts
   

   View Slide

8. Design & Users
   

   View Slide

9. Design & Users
   

   View Slide

10. Design & Complexity
    ● “Ohh! Its so simple..”
    ● ‘Don’t Make ME Think’ - Steve Krug
    ● KISS - Keep it straight and simple!
    

    View Slide

11. Design & Complexity
    ● The sacred secret : NO DESIGN IS SIMPLE!
    ● The science of design :
    TESLER’S LAW : “Every application has an inherent amount of
    irreducible complexity. The question is : Who will have to deal with it -
    the user, the application developer, or the platform developer?”
    

    View Slide

12. Design & Complexity
    

    View Slide

13. Design & Complexity
    ● Who all?
    ● How much is too much?
    ● What and what not?
    ● Where & How?
    ● Why that & not this?
    ● Which is it?
    

    View Slide

14. Design Thinking
    Design Thinking is a continually
    evolving concept which can be
    beautifully explained in these steps.
    Within these steps, problems can be
    framed, right questions can be
    asked, more ideas can be created,
    and the best answers can be
    chosen.
    

    View Slide

15. View Slide