Design Thinking takes the system/ product, steps closer to the consumer. We call them consumers, but with this concept we actually treat them as participants in the process of Design Thinking. My journey towards Design has taught ME, 'Never blame the users'. If it is them who find the system not intuitive, its solely our responsibility as Design Thinkers to think of a new possibility which needs a space in the existing creation. Lets reduce the focus from what features we provide, rather what experience do we narrate. We shall have great designs, lets do the thinking!!