UX14 - The Design Thinking (Rupa Neelkanthan)

Design Thinking takes the system/ product, steps closer to the consumer. We call them consumers, but with this concept we actually treat them as participants in the process of Design Thinking. My journey towards Design has taught ME, 'Never blame the users'. If it is them who find the system not intuitive, its solely our responsibility as Design Thinkers to think of a new possibility which needs a space in the existing creation. Lets reduce the focus from what features we provide, rather what experience do we narrate. We shall have great designs, lets do the thinking!!

Transcript

1. The Design Thinking - RUPASHREE
2. Design Thinking • The Process : Redefining the problem, Needfinding, Ideation, Prototyping, Usability Testing. • A balance between : Business & Art, Structure & Chaos, Intuition & Logic, Concept & Execution. • A structured method with clearly defined milestones over a project timeline. • Tangibility, experiencing and testing of results. • A perception with a suite of tools for creativity.
3. Design Thinking Tools • Interviews • Brainstorming • Sketching • Wire framing • Prototyping • Usability Testing
4. Design & Innovation • Desirability • Feasibility • Viability
5. Design & Change • Evolution • Early Failure • Progress • Communication • Visual Cues • Usability
6. Design & Emotion • Emotions influence our well being and purchase decision • Aesthetics Pleasure Design • Usage & Interaction • Interaction & Context Sensitivity • Brands & Consumption • Values & Culture
7. Design & Users • Novice • Intermediate • Experts
8. Design & Users
9. Design & Users
10. Design & Complexity • “Ohh! Its so simple..” • ‘Don’t Make ME Think’ - Steve Krug • KISS - Keep it straight and simple!
11. Design & Complexity • The sacred secret : NO DESIGN IS SIMPLE! • The science of design : TESLER’S LAW : “Every application has an inherent amount of irreducible complexity. The question is : Who will have to deal with it - the user, the application developer, or the platform developer?”
12. Design & Complexity
13. Design & Complexity • Who all? • How much is too much? • What and what not? • Where & How? • Why that & not this? • Which is it?
14. Design Thinking Design Thinking is a continually evolving concept which can be beautifully explained in these steps. Within these steps, problems can be framed, right questions can be asked, more ideas can be created, and the best answers can be chosen.