UX14 - UX Strategy : Organizing for Innovation (Liam Friedland)

Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, I will introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. I discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies. Finally, I present UX itself as a meme for driving organizational renewal through innovation.

Please join me to learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.

Transcript

1. @liamfriedland | UX India 2014 UX Strategy: Organizing for Innovation I have yet to see any problem—however complicated—which when looked at in the right way did not become still more complicated. -Poul Anderson
2. @liamfriedland | UX Strategy: Organizing for Innovation Acknowledgement The ideas and content in these slides are the result of a 14 year long creative collaboration with Jon Innes. Over the years Jon and I have had many lengthy and animated discussions on the topics of UX strategy, leadership, management, and tactics. The fruits of our chats have resulted in a series of tutorials, workshops, and presentations that have been delivered at CHI, UXPA, UX Strat, IXDA, and now UX India. Any errors in these slides are entirely my own.
3. @liamfriedland | UX Strategy: Organizing for Innovation Part 1 Taking a systems perspective on your organizations Design as an innovation activity for organizational renewal 1 2
4. @liamfriedland | UX Strategy: Organizing for Innovation What are systems? Interrelated configuration of parts or components (structures) that cooperate in processes (behavior)
5. @liamfriedland | UX Strategy: Organizing for Innovation Understanding and analyzing systems System forces Boundaries Inputs + Outputs Interactions Encapsulation Overlap Redundancy Similarity Synergy Friction Divergence Dependency Outside in Inside out
6. @liamfriedland | UX Strategy: Organizing for Innovation Different perspectives broaden the discussion  More systematic Innovation should be influenced by multiple perspectives
7. @liamfriedland | UX Strategy: Organizing for Innovation Disciplinary lenses as blinders  Less systematic Developers Designers PM QA Developers As seen by Designers As seen by PM As seen by QA As seen by
8. @liamfriedland | UX Strategy: Organizing for Innovation UX Develop a systems perspective on UX outputs Formative Research Summative Research Interaction Design Information Architecture Visual Design Concept Prototyping Market Research Innovation Mgmt. Project Mgmt. Support Subject Matter Experts Documentation Brand Quality Marketing Sales Engineering Product Mgmt.
9. @liamfriedland | UX Strategy: Organizing for Innovation Work across boundaries Organizational Dynamics Who What Needs Concerns Red-flags Influencers
10. @liamfriedland | UX Strategy: Organizing for Innovation Part 2 Taking a systems perspective on your organizations Design as an innovation activity for organizational renewal 1 2
11. @liamfriedland | UX Strategy: Organizing for Innovation Innovation Taxonomy: 3 types Transformational Adjacent Core Based on Nagji & Tuff | HBR | May 2012
12. @liamfriedland | UX Strategy: Organizing for Innovation Innovation Taxonomy: A systematic renewal process UX to 2000 UX to 2001-2014 UX futures? Based on Keeley, Walters, Pikkel, R., & Quinn | Ten types of innovation: The discipline of building breakthroughs | 2013 C O N F I G U R A T I O N Make money Profit Model Join with others to create value Network Align your talent and assets Structure Develop + create your offerings Process O F F E R I N G S Differentiate your products + services Product Performance Create complimentary products + services Product System E X P E R I E N C E Ensure + enhance the value of your offers Service Connect offerings with customers Channel Represent your offerings and business Brand Foster distinctive experiences Customer Engagement Installed base, Ad- supported, Auction Open innovation, Mergers Outsourcing, Talent systems Lean, Strategic design, Standardization Ease of use, Engaging functionality Integrated offerings, Platforms Try before buy, Concierge, TXM Flagship store, On- demand Co-branding, Brand extension Process automation, Personalization
13. @liamfriedland | UX Strategy: Organizing for Innovation Build an innovation culture Innovation as part of the organization Innovation at the core of the organization Innovation integral to all aspects of the organization Adapted from DMI
14. @liamfriedland | UX Strategy: Organizing for Innovation Scale by creating semi-autonomous holons or teams Feedback Feedback Feedback
15. @liamfriedland | UX Strategy: Organizing for Innovation Plausible futures Design future scenarios for innovation Preferable futures Probable future Social Environmental Political Technological Economic Competitive Today
16. @liamfriedland | UX Strategy: Organizing for Innovation Design thinking: Everything as an experiment Look at what is really happening, not what you hope should happen 1. Observe 2. Design 4. Test 3. Prototype