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UXINDIA 2015- Digital Brands - Designing to tell stories (Priyanka Agrawal ) by uxindia

uxindia
October 31, 2015

UXINDIA 2015- Digital Brands - Designing to tell stories (Priyanka Agrawal ) by uxindia

Brands have changed meaning over the years. From being aspirational they have become experiential. They no longer are built on legacy, but are built on how effectively and meaningfully you intervene peoples lives. And once you establish a meaningful place in their lives they cease to exist as brand names but become a part of your vocabulary. The key is to establish that meaningful connection or need in people’s lives which can be weaved into their life story. The talk will throw light upon how storytelling is key to designing great experiences for digital products.

uxindia

October 31, 2015
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  1. Don’t worry! I know this is a post lunch session.

    I will be concise :) fractal inkdesign studio
  2. not because I am empathetic - the truth is I

    don't know much. fractal inkdesign studio
  3. Let’s Learn from the man himself who chose to be

    on top of all the money around fractal inkdesign studio
  4. fractal inkdesign studio Tell me and I forget. Teach me

    and I remember. Benjamin Franklin Involve me and I learn.
  5. fractal inkdesign studio what are the things that involve us?

    conversation experience events movies acts reality problems friends sports emotions relationships
  6. what makes up a great story? lead character an ambition

    some conflicts great resolution fractal inkdesign studio
  7. who is it? lead character what’s the background? helps you

    set the personality fractal inkdesign studio
  8. what’s the goal? fractal inkdesign studio ambition helps you set

    the roadmap and not get unfocussed from your ambition
  9. risks and conflicts conflicts these have the capability of changing

    the course of the project. It poses and brings out challenges which might not have been planned for helps you get real!! fractal inkdesign studio
  10. To give me the convenience and luxury of a chauffeur

    fractal driven car inkdesign studio
  11. fractal inkdesign studio People do not pay for brands.They pay

    for the meaningful intervention in their lives.
  12. fractal inkdesign studio brands become our lives From being a

    proper noun to verbs/common nouns and adjectives
  13. fractal inkdesign studio You can flipkart an item. Check for

    snapdeals. Can you please get an ola. Facebook an photograph. Lets Skype.
  14. G r e a t S t o r i

    e s a r e all a r o u n d u s !
  15. fractal inkdesign Medicines Best School Fruits home delivery New XBOX

    game parking commercial rentals indian dresses househelp
  16. fractal inkdesign Medicines Best School Fruits home delivery Hoardings Recharge

    New XBOX game restaurants parking commercial rentals own business indian dresses househelp
  17. Its not just about the tickets fractal inkdesign studio Its

    about the journey Its about the events Its about the excitement Its about the food Its about playing cards