UXINDIA 2015- Using Design Thinking in a Balanced Product Team (Adilakshmi Veerubhotla ) by uxindia

This session will look at the value of design thinking by using concepts from the IBM Design Thinking framework - hills, sponsor users and playbacks - and call out key actions required for adopting design thinking as a way of work - viz., collaboration, alignment and focus within the team. - See more at: http://2015.ux-india.org/speakers.html#sthash.MwayG9fB.dpuf

Transcript

2. Practical Design Using Design Thinking in a balanced product team Adi Veerubhotla @adi_murty UX India Oct 6, 2015
3. Activity I Draw A vase 15 secs
4. Draw A vase 10 secs
5. Activity II Draw A way to bring nature into your home 30 secs
6. OORS °'IA T v c ' , D f Q R HRO ...N ,._._,,..Q BR ING r - ;;;;;_ T HE O D UT . IN ... - - -+ - i '" > "' '- - : "t,, 10 TIPS cA( INDOORS! I
7. Outcomes? Did you notice any difference? Thinking about solution vs Exploring the need
8. Design Thinking ≠ not just designing the UI = problem solving approach = building products with empathy
9. Design Thinking Understand Explore Prototype Evaluate Illustrated by @shuangshuangLi
10. Design Thinking Explore As-is and To-be experiences, story maps, design charrettes (collaborative design exploration) etc Prototype Sketches, paper protos, wireframes, low-fi mock ups, hi-fi mocks etc Understand User Research Synthesis - stakeholder maps, personas, empathy maps etc Evaluate Concept validation, heuristic evaluation, usability testing etc Illustrated by @shuangshuangLi
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12. I Z J British Local Bank James Lonnister"' Home I Portfolios 1 1 Companies 1 1 People I Upcoming Activities l'.sk Watson My portfolios Recent News Myinvestments Activity Feed I ndustry Nows My Portfolios Previouslnvostmonts Portfolio Name m e - t a Pol1foll o Name m e - t a Portfolio Year Divested in m e - t a metadata vears of l.nvestment AoQuiror Portfolio Name Portfoli o NarM metadata metadata Portfolio metadata metadata Yoar Olvestod in Yearsollnveslment Portfolio Name Portfoli o Name Aoquirer metadata metadata Contact nfo metadata met8data Portfolio Lawyers metadata Ycar Olvestod in Yearsof lnVOWTient AoQuirer ActMty Feed IT metadata Portfolio Year Divested in Years of Investment Aoquirer Marl<et Speoio ist metadata lec:tivi1y feed I IBM Design :: IBM Confidential :: ©2015 IBMCorporation
13. Building a product ~ making music with an orchestra
14. Collaborate. • Establishing common ground early on is KEY. Even if it takes a while and feels repetitive. • Designers = empathy. But, engineers = real experience and product managers = market perspective Illustrated by @shuangshuangLi
15. Focus. • Pick a direction, and work towards it. • If you don’t know where you are going, you can’t get there. Illustrated by @shuangshuangLi
16. Align. • Facilitate discussions, be the bridge between vision and reality. • Where are we, where do we want to be? • Users, scenarios. Illustrated by @shuangshuangLi
17. Product Designer ≠ not just a designer = facilitator = conductor of the orchestra
18. Be the facilitator. • Story- driven. Bring empathy to work. • Cohesive. Identify gaps in experience. • Inclusive. Design with engineers, product managers. • Grounded. Think through limitations and constraints early on. • Just in time. Do lean research and design, iteratively.
19. How we do it at IBM = IBM Design Thinking Framework
20. Hills Sponsor Users Playb a cks
21. IBM Design Thinking Framework • Hills = Who + What + Wow Focus on big problems, outcomes for users, not a list of features Commander’s intent. Measurable. Time bound. Serves as common language for stakeholders.
22. IBM Design Thinking Framework • Sponsor Users = Who Target users, with all the characteristics you have identified. Work closely and iteratively with them as you build your stuff to validate your “wow”.
23. IBM Design Thinking Framework • Playbacks = Checkpoints To align with your stakeholders To see current state and progress NOT a checklist or task list. Convey the experience, driven by a story.
24. IBM Design Thinking Framework
25. Make real stuff, don’t just design. Thank You!