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UXINDIA 2015- Using Design Thinking in a Balanced Product Team (Adilakshmi Veerubhotla ) by uxindia

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 29, 2015

UXINDIA 2015- Using Design Thinking in a Balanced Product Team (Adilakshmi Veerubhotla ) by uxindia

This session will look at the value of design thinking by using concepts from the IBM Design Thinking framework - hills, sponsor users and playbacks - and call out key actions required for adopting design thinking as a way of work - viz., collaboration, alignment and focus within the team. - See more at: http://2015.ux-india.org/speakers.html#sthash.MwayG9fB.dpuf

D7424ff0e1dc983d898de62c7496c321?s=128

uxindia

October 29, 2015
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  1. None
  2. Practical Design Using Design Thinking in a balanced product team

    Adi Veerubhotla @adi_murty UX India Oct 6, 2015
  3. Activity I Draw A vase 15 secs

  4. Draw A vase 10 secs

  5. Activity II Draw A way to bring nature into your

    home 30 secs
  6. OORS °'IA T v c ' , D f Q

    R HRO ...N ,._._,,..Q BR ING r - ;;;;;_ T HE O D UT . IN ... - - -+ - i '" > "' '- - : "t,, 10 TIPS cA( INDOORS! I
  7. Outcomes? Did you notice any difference? Thinking about solution vs

    Exploring the need
  8. Design Thinking ≠ not just designing the UI = problem

    solving approach = building products with empathy
  9. Design Thinking Understand Explore Prototype Evaluate Illustrated by @shuangshuangLi

  10. Design Thinking Explore As-is and To-be experiences, story maps, design

    charrettes (collaborative design exploration) etc Prototype Sketches, paper protos, wireframes, low-fi mock ups, hi-fi mocks etc Understand User Research Synthesis - stakeholder maps, personas, empathy maps etc Evaluate Concept validation, heuristic evaluation, usability testing etc Illustrated by @shuangshuangLi
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  12. I Z J British Local Bank James Lonnister"' Home I

    Portfolios 1 1 Companies 1 1 People I Upcoming Activities l'.sk Watson My portfolios Recent News Myinvestments Activity Feed I ndustry Nows My Portfolios Previouslnvostmonts Portfolio Name m e - t a Pol1foll o Name m e - t a Portfolio Year Divested in m e - t a metadata vears of l.nvestment AoQuiror Portfolio Name Portfoli o NarM metadata metadata Portfolio metadata metadata Yoar Olvestod in Yearsollnveslment Portfolio Name Portfoli o Name Aoquirer metadata metadata Contact nfo metadata met8data Portfolio Lawyers metadata Ycar Olvestod in Yearsof lnVOWTient AoQuirer ActMty Feed IT metadata Portfolio Year Divested in Years of Investment Aoquirer Marl<et Speoio ist metadata lec:tivi1y feed I IBM Design :: IBM Confidential :: ©2015 IBMCorporation
  13. Building a product ~ making music with an orchestra

  14. Collaborate. • Establishing common ground early on is KEY. Even

    if it takes a while and feels repetitive. • Designers = empathy. But, engineers = real experience and product managers = market perspective Illustrated by @shuangshuangLi
  15. Focus. • Pick a direction, and work towards it. •

    If you don’t know where you are going, you can’t get there. Illustrated by @shuangshuangLi
  16. Align. • Facilitate discussions, be the bridge between vision and

    reality. • Where are we, where do we want to be? • Users, scenarios. Illustrated by @shuangshuangLi
  17. Product Designer ≠ not just a designer = facilitator =

    conductor of the orchestra
  18. Be the facilitator. • Story- driven. Bring empathy to work.

    • Cohesive. Identify gaps in experience. • Inclusive. Design with engineers, product managers. • Grounded. Think through limitations and constraints early on. • Just in time. Do lean research and design, iteratively.
  19. How we do it at IBM = IBM Design Thinking

    Framework
  20. Hills Sponsor Users Playb a cks

  21. IBM Design Thinking Framework • Hills = Who + What

    + Wow Focus on big problems, outcomes for users, not a list of features Commander’s intent. Measurable. Time bound. Serves as common language for stakeholders.
  22. IBM Design Thinking Framework • Sponsor Users = Who Target

    users, with all the characteristics you have identified. Work closely and iteratively with them as you build your stuff to validate your “wow”.
  23. IBM Design Thinking Framework • Playbacks = Checkpoints To align

    with your stakeholders To see current state and progress NOT a checklist or task list. Convey the experience, driven by a story.
  24. IBM Design Thinking Framework

  25. Make real stuff, don’t just design. Thank You!