UXINDIA 2015- When the User is Uncomfortable With English( Sunil Khullar) by uxindia

As we cross one threshold after another in mobile and internet penetration, we need to confront with the requirement of making our products usable for the larger Indian audience which prefer the local language.

Transcript

2. Question: which is the most read newspaper in India?
3. Everyone knows that!  Its not Times of India  TOI is not even 2nd on the list  Its not even 3rd, 4th, 5th or 6th  Its 7th !  18/20 newspapers non-English  20/20 TV news channels non-English
4. designing for the non-roman script Sunil Khullar Ideator, Avahan Innovation
5. Get the big picture 200 million users one billion users
6. I read Tamil newspaper, I listen to Tamil music I am crazy about Tamil films, but to buy tickets online I am forced to use Apps with English interface “ ” urban persona
7. Studied in Gujarati School Can read-write Hindi-Gujarati Loves Bollywood songs Hindi songs. English App “ ” rural
8. Phone made in China has font of my script. O/S developed in US has my language. But the local App developed right here, which I use, is not localised “
9.  Is the industry myopic. Is there an Indic phobia Or as UX guys we are not doing our job? Are we being lazy?  Google is, Micromax is, Gionee is. Why are we not convinced?  “OK Convinced. Now can we talk design things?” fight your phobia
10. Are you designing for north India, entire India, Asia, or beyond. How many scripts?  There are 9 popular Indian scripts  Consider Sinhala & Urdu for SAARC  Consider Arabic & Thai for near Asia 1
11.  Not all scripts have x-height similar to Roman. Be careful with leadings HEADLINE IS OK HEADLINE IS OK Headline is cool Headline is cool HEADLINE IS OK हेडलाइन ठ�क नह�ं HEADLINE IS OK हेडलाइन ठ�क नह�ं Headline is cool हेडलाइन ठ�क नह�ं Headline is cool हेडलाइन ठ�क नह�ं 2
12.  Not all scripts have a vertically narrow shape as Roman  What happens after translation is another story 3 Mahatma Gandhi Road महात्मा गांधी रोड മഹാത്മാ ഗാന്ധി േറാഡ് Check width चौड़ाई जाँच� വീതി പരിേശാധിക്കുക
13. What is this?
14. Content – Both front end elements and backend data How do we get the UI text elements converted?  Easiest,  yet trickiest New  नया Open  खोलो Save  सं�चत ? बचाओ ? संभालो ? सेव ! File  कायर् ? नत्थी ? फाइल ! 4 Manually Transliterated Manually Translated
15. How do we get our data converted ? Not manually.  Most of the data like numbers, dates does not require any translation. O/s allows you to display as per locale.  Metadata like address, product names  Fields like status, product properties (single word/phrase) Airport  एअरपोटर् Airport  हवाईअड्डा Machine Translation is OK Machine Transliteration is OK
16. But how to translate sentences...  Machine translation?  Or Human translation services?  And they are available! Your selfie will soon verify online payments आपका स्वफ़ोटो जल्द ह� ऑनलाइन भुगतान क� पुिष्ट कर�गे Your payment will confirm selfie soon online How to own property for just Rs 5 lakh �सफ र् 5 लाख रुपये क े �लए अपनी संपित्त को क ै से How your property for just Rs 5 lakh Steel Plant लोहे का पौधा (plant made of steel) 
17.  Guess from GPS?  Nellore  Telugu  Vellore  Tamil  Bangalore  Kannada ????  Let user choose  But what if he makes a mistake: Selects a language he does not read. How does he switch back?  Bi-Lingual may be a good idea  Get from O/S setting 5
18. It was easier, 50 years ago, to type Indic languages in the manual typewriter than it is today on a computer or a smartphone “ 6
19. Today the available keyboarding sequence is designed for  Urban-young-smart-english-educated-casual typist (Roman based)  Professional-typist-media-school-grad-blogger  What about rural-school-dropout-first-time-user? k i r t i क��तर् क ि◌ र ◌् त ◌ी क��तर् क ि◌ त ◌ी क��तर्
20. Today the available keyboarding sequence is designed for  Urban-young-smart-english-educated-casual typist (Roman based)  Professional-typist-media-school-grad-blogger (Inscript based)  What about rural-school-dropout-first-time-user? (WYTIWYG) k i r t i क��तर् क ि◌ र ◌् त ◌ी क��तर् क ि◌ त ◌ी क��तर्
21. क ि◌ �क क ि◌  Type as you pronounce? Or type as you write? க ெ◌ க ெ◌ ெக ക േ◌ ക േ◌ േക ক ে◌ ক ে◌ েক କ େ◌ କ େ◌ େକ ਕ ਿ◌ ਕ ਿ◌ ਿਕ
22. Which device supports our script?  Lollipop (5.1) & iOS 8.4 supports all 9 Indic scripts What if we need to support old device which does not support some scripts?  In-App support can added.  Contact professional/expert organisations
23.  Get convinced and convince your management  Design and test your text fields for wider scripts like Malayalam  Sync your language selection with O/S. Bilingual ?  Put down a strategy for content.  Seek expert help.  Questions?
24. ہﯾﺮﮑﺷ धन्यवाद આભાર ধনয্বাদ ଧନ୍ୟବାଦ୍
27.  81 Million rural users online this year  Top top language for content consumption on Youtube India are Hindi, Tamil & Telugu  Only 21% of Airtel’s Internet data traffic comes from top metros  Next 300 Million users will not use English  Hindi content consumption on internet growing at 94%