UXINDIA15- Design in Marketing Or Marketing in Design?(Sudhindra V ) by uxindia

Interaction Design is increasingly used in Digital marketing and in effect in the overall marketing strategy of all organizations. Essentially, it means where design was employed towards efficiency to a large extent, we are now looking at revenue generation, expansion and the very foundations for the organizations and most importantly in connecting with their consumers.

Transcript

2. HELLO I’M SUDHINDRA
3. WE HAVE TO MAKE A CHOICE TODAY
4. EXPERIENCE IS THE BRAND
5. BRAND ?
6. BRAND VALUE? ~30% of Market Capitalization
7. CUSTOMER ENGAGEMENT
8. CMO + CIO
9. DIGITAL
10. TECHNOLOGY PEOPLE BRAND
11. USABILITY USER EXPERIENCE BRAND EXPERIENCE
12. ADVOCATES FOR PEOPLE USERS : CONSUMERS : CUSTOMERS
13. DIGITAL IS MORE THAN A “CHANNEL”
14. WE HAVE A CHOICE TO MAKE
15. MEANINGFUL EXPERIENCES VS CLEVER BRAND COMMUNICATION
16. CLEVER BRAND COMMUNICATION
17. MEANINGFUL EXPERIENCE
18. 3 WAYS FOR DESIGNING MEANINGFUL BRAND EXPERIENCES • EXTEND THE PRODUCT • EXTEND THE BRAND • MAKE EVERYDAY A BIT BETTER
19. EXTEND THE PRODUCT SAUCONY SNEAKERPEDIA
20. EXTEND THE BRAND DISNEY WORLD MOMS PANEL PROGRESSIVE CASUALTY INSURANCE
21. MAKE EVERYDAY A BIT BETTER PATAGONIA DELL FORD
22. WE HAVE A CHOICE TO MAKE TODAY
23. MEANINGFUL EXPERIENCES VS CLEVER BRAND COMMUNICATION
24. INFLUENCE USERS TO BUY MORE VS INFLUENCE BRANDS TO BE MORE MEANINGFUL
25. THANK YOU @sudhindra in.linkedin.com/sudhindrav/