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UXINDIA15- Design in Marketing Or Marketing in Design?(Sudhindra V ) by uxindia

D7424ff0e1dc983d898de62c7496c321?s=47 uxindia
October 29, 2015

UXINDIA15- Design in Marketing Or Marketing in Design?(Sudhindra V ) by uxindia

Interaction Design is increasingly used in Digital marketing and in effect in the overall marketing strategy of all organizations. Essentially, it means where design was employed towards efficiency to a large extent, we are now looking at revenue generation, expansion and the very foundations for the organizations and most importantly in connecting with their consumers.

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uxindia

October 29, 2015
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Transcript

  1. None
  2. HELLO I’M SUDHINDRA

  3. WE HAVE TO MAKE A CHOICE TODAY

  4. EXPERIENCE IS THE BRAND

  5. BRAND ?

  6. BRAND VALUE? ~30% of Market Capitalization

  7. CUSTOMER ENGAGEMENT

  8. CMO + CIO

  9. DIGITAL

  10. TECHNOLOGY PEOPLE BRAND

  11. USABILITY USER EXPERIENCE BRAND EXPERIENCE

  12. ADVOCATES FOR PEOPLE USERS : CONSUMERS : CUSTOMERS

  13. DIGITAL IS MORE THAN A “CHANNEL”

  14. WE HAVE A CHOICE TO MAKE

  15. MEANINGFUL EXPERIENCES VS CLEVER BRAND COMMUNICATION

  16. CLEVER BRAND COMMUNICATION

  17. MEANINGFUL EXPERIENCE

  18. 3 WAYS FOR DESIGNING MEANINGFUL BRAND EXPERIENCES • EXTEND THE

    PRODUCT • EXTEND THE BRAND • MAKE EVERYDAY A BIT BETTER
  19. EXTEND THE PRODUCT SAUCONY SNEAKERPEDIA

  20. EXTEND THE BRAND DISNEY WORLD MOMS PANEL PROGRESSIVE CASUALTY INSURANCE

  21. MAKE EVERYDAY A BIT BETTER PATAGONIA DELL FORD

  22. WE HAVE A CHOICE TO MAKE TODAY

  23. MEANINGFUL EXPERIENCES VS CLEVER BRAND COMMUNICATION

  24. INFLUENCE USERS TO BUY MORE VS INFLUENCE BRANDS TO BE

    MORE MEANINGFUL
  25. THANK YOU @sudhindra in.linkedin.com/sudhindrav/