UXINDIA18 - NCredible Framework Workshop

Half day workshop - Day 1

Transcript

4. FLEXIBLE STUDY DESIGN STUDY DESIGN COMPONENTS NCREDIBLE FRAMEWORK WORKSHOP RESEARCH COMPONENT YOU CAN BE FLEXIBLE WITH… THOUGHT STARTERS TO FLEXIBILITY Easy to Flex OUTPUTS Research results must consider the audience and anticipated next steps. How you socialize research findings. • Do not present findings • Present remotely • Hand-off presentation to designers • So many others! How you document research findings. • Do not document findings • Create a one-page summary • Share documentation responsibility • So many others! METHODOLOGY Approaches must consider how to engage participants and optimal contexts for data gathering. How you make the most of field time. • Recruit non-researchers as note takers/observers • Conduct parallel sessions • Use alternative facilities • So many others! Where/when you gather data. • Conduct remote sessions • Pilot a study with a reduced sample • Rearrange sessions (groups, duration) • So many others! SAMPLE Recruiting must identify who will best answer questions and how many data points are needed. Who you need to meet. • Revisit sampling variables and size • Consider analogous or extreme populations • Recruit internally • So many others! How you find who you need to meet. • Tap into professional meetings and organizations • Outsource to recruiters • Reach out to friends and family • So many others! Hard to Flex OBJECTIVES Research objectives must have clear scope, and be executed and communicated clearly. How transparent you make the process. • Conduct training of hard and soft research skills • Show-and-tell research processes • Prepare a detailed project plan • So many others! How you resource the project. • Find budget co-sponsors • Hire new resources or outsource • Reconsider study timing • So many others!