UXINDIA18 - Reasons Your Company Should Care About UX Research

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October 05, 2018

UXINDIA18 - Reasons Your Company Should Care About UX Research

Case Study 30 min - Day 2

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uxindia

October 05, 2018
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Transcript

  1. None
  2. Reasons Your Company Should Care About UX Research Gunjan Sobhani

    (Co-Presenter) Senior UX Researcher Ilker Yengin (PhD) UX Research Lead
  3. “UX Research is a team sport that I drive at

    peer-to-peer ridesharing champions, global science, technology & innovation leader institutes in Asia. ”
  4. “Start with the user experience and work backward to the

    technology” Steve Jobs
  5. Product Company Anatomy A product manager is responsible for orchestrating

    the various activities associated with ensuring that a product is delivered that meets users' needs. Wikipedia PRODUCT MANAGER
  6. Product Company Anatomy Developer is a person who programs computers

    to match the requirements of a systems analyst . Wikipedia DEVELOPER
  7. Product Company Anatomy A designer is an agent that "specifies

    the structural properties of a design object”. Wikipedia DESIGNER
  8. Product Company Anatomy DESIGNER PRODUCT MANAGER DEVELOPER + +

  9. Innovation Innovation can be defined simply as a "new idea,

    device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. Wikipedia
  10. The first mobile phone call was made by Motorola employee

    Martin Cooper on April 3, 1973.
  11. Growth Ferment Time Take-Off Maturity Discontinuity http://ideagenius.com/the-s-curve-pattern-of-innovation-a-full-analysis/

  12. http://ideagenius.com/the-s-curve-pattern-of-innovation-a-full-analysis/ INNOVATION WINDOW Growth Ferment Time Take-Off Maturity

  13. HOW??? Growth Ferment Time Take-Off Maturity INNOVATION WINDOW

  14. [https://www.extension.harvard.edu/professional-development/blog/innovation-strategy-4-key-tactics-top-growth-companies]

  15. Growth Ferment Time Take-Off Maturity [https://www.extension.harvard.edu/professional-development/blog/innovation-strategy-4-key-tactics-top-growth-companies] Innovation Strategy INNOVATION WINDOW

  16. Find the next S-curve…. Growth Ferment Time Take-Off Maturity INNOVATION

    WINDOW Innovation Strategy
  17. Find the next S-curve Lean on CUSTOMERS Growth Ferment Time

    Take-Off Maturity INNOVATION WINDOW Innovation Strategy
  18. Find the next S-curve Lean on CUSTOMERS Growth Ferment Time

    Take-Off Maturity INNOVATION WINDOW Innovation Strategy
  19. Ferment Time Take-Off Maturity Growth Find the next S-curve…. Innovation

    Strategy INNOVATION WINDOW
  20. Find the next S-curve Lean on customers Think like a

    designer Lead the way Design Thinking Ferment Time Take-Of f Maturity Growth Innovation Strategy INNOVATION WINDOW
  21. [https://hbr.org/1985/05/managing-innovation-controlled-chaos]

  22. Design Thinking Ferment Time Take-Off Maturity Growth • Low early

    costs • Flexibility and quickness • Long time horizons • Incentives • Availability of capital Multiple approaches Need orientation Experts and fanatics [https://hbr.org/1985/05/managing-innovation-controlled-chaos] [X] Innovation = Controlled Chaos INNOVATION WINDOW
  23. Show the value Find capital to grow [X] Innovation Success

    Formula Have a great and dedicated team Know the Customers Have great ideas Create low early costs solutions Try multiple ideas and validate them quickly
  24. Meet the new breed UX Researcher is a person who

    systematically investigates users and their requirements, in order to add context and insight into the process of designing the user experience. UX RESEARCHER
  25. Show the value Find capital to grow [X] Innovation Success

    Formula Have a great and dedicated team Know the Customers Have great ideas Create low early costs solutions Try multiple ideas and validate them quickly UX RESEARCHER
  26. Innovation Success Formula Have a great and dedicated team UX

    RESEARCHER Help the team make good decisions. Advocate the users voice from the first brainstorm through launch decisions.
  27. Innovation Success Formula Have a great and dedicated team UX

    RESEARCHER 70% of buying experiences are based on how the users experience is being treated. 32% of users will leave the brand they love after just a single bad experience. 70 % of the projects fail since they cannot meet the users’ needs to get a higher acceptance. Know the Customers
  28. Innovation Success Formula Have a great and dedicated team UX

    RESEARCHER More than 3 users out of 5 think that a positive experience is more influential than a strong advertising. People are willing to spend up to 16% more services that offer greater experience. Know the Customers
  29. Innovation Success Formula Have a great and dedicated team Know

    the Customers Have great ideas UX RESEARCHER Educate the team about user. Recommends strategic insights.
  30. Innovation Success Formula Have a great and dedicated team Know

    the Customers Have great ideas UX RESEARCHER
  31. Double Diamond

  32. Innovation Success Formula UX RESEARCHER [X] Create low early costs

    solutions Try multiple ideas and validate them quickly Cost of bad UX in IT project management is about $150 billion across all industries. Proper UXR may reduce the development time by 33% to 50%. UXR reduces the cost of user support. McAfee had % 90 reductions in support cost after usability testing.
  33. Innovation Success Formula UX RESEARCHER [X] Create low early costs

    solutions Try multiple ideas and validate them quickly AGILE UX RESEARCH METHOD
  34. Design Thinking Ferment Time Take-Off Maturity Growth • Low early

    costs • Flexibility and quickness • Long time horizons • Incentives • Availability of capital Multiple approaches Need orientation Experts and fanatics [X] Innovation = Controlled Chaos INNOVATION WINDOW
  35. AGILE UX RESEARCH METHODOLOGY

  36. Senior UX Researcher - Olacabs Double sided marketplace - Drivers

    & consumers
  37. AGILE UXR

  38. Agile UX Research Template

  39. Guerilla Testing Low cost & quick method for making user

    testing simple, short & flexible in places like coffee shops, parks, malls & public places for taking quick feedback from users.
  40. Round 1 Round 2

  41. User sees this as a pick point screen

  42. https://medium.com/ux-research-notes Ilker Yengin (PhD): ilkyen@gmail.com Gunjan Sobhani : gunjan1801@gmail.com

  43. User Centric Design & Research Generative & Evaluative Research Methodologies

  44. How Agile Research Fits in... Research in a product based

    company