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UXINDIA18 - UXR in FinTech

uxindia
October 05, 2018

UXINDIA18 - UXR in FinTech

Case Study 30 min - Day 2

uxindia

October 05, 2018
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  1. • Fintech Facts ◦ India ◦ Future of Users Online!

    • UX is an opportunity ◦ Why? ◦ Solution! • How do we do it @ Moneysmart ◦ UX Initiatives ◦ Principles ◦ Business Impact Agenda
  2. It’s 2018 and your gut is overrated We only make

    data backed financial decisions “Tell me why...”
  3. Educate me first and then help me find what to

    buy! -I ain't trusting anybody like that
  4. Insurance • Who are our first time/ insurance owners? •

    What do they value? • When do they begin thinking about buying a insurance? • Where do they typically look (for insurance)? • If they haven't found insurance yet, how can we help them understand eligibility?
  5. Type Done/Not Done Card Sorting Contextual Interviews First Click Testing

    Focus Groups Heuristic Evaluation/Expert Review Individual Interviews Parallel Design Personas Prototyping Surveys System Usability Scale (SUS) Task Analysis Usability Testing Use Cases More…. Done Done Not Done Done Not Done Done Not Done Done Done Done Done Done Done Not Done 78% of most popular UX Techniques tested already! UX Initiatives
  6. Our UX Strategy • User Centric • Research Focused •

    Data Informed • Design Led How we measure its working • Conversion • Engagement • Internal NPS UX Initiatives