What do they value? • When do they begin thinking about buying a insurance? • Where do they typically look (for insurance)? • If they haven't found insurance yet, how can we help them understand eligibility?
Focus Groups Heuristic Evaluation/Expert Review Individual Interviews Parallel Design Personas Prototyping Surveys System Usability Scale (SUS) Task Analysis Usability Testing Use Cases More…. Done Done Not Done Done Not Done Done Not Done Done Done Done Done Done Done Not Done 78% of most popular UX Techniques tested already! UX Initiatives