Everyone talks about innovation – the fabled magic that happens somewhere in the intersection of science and art. But to lead and promote innovation in organizations and society at large we need to nurture an innovation culture. A culture that helps us to be in a constant state of flux, constantly collaborating and constantly improving our confidence to disrupt. In today’s experience-driven economy, design can inspire and be a trailblazer for that culture. Klara Adolphson will share her insights from all levels of innovation leading the Innovation Management Department at Vinnova, Sweden’s state agency for innovation and as Managing Director at the international design firm Doberman.