Content-Commerce - Sulu & Sylius

Content-Commerce is not a new Topic but in the last year with the pandemic it became more important also for smaller actors to promote their products as good as possible to get attention from their customer and outdo the big platform from a valley with a lot of silicon!

Transcript

1. Content-Commerce
   Sulu & Sylius
   

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2. Hey, I’m Johannes
   @wachterjohannes
   – Studied Computer Science MSc
   – Started to work MASSIVE ART WebServices in 2013
   – Sulu Core Developer
   – PHP / Symfony / JavaScript / React /
   Elasticsearch / SQL / …
   – Now working for Sulu GmbH and responsible for
   Custom Development
   – Started lecturing at the University of Applied
   Science Dornbirn in 2020
   johannes@sulu.io https://github.com/wachterjohannes
   

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3. Content-Commerce
   – Editorial Content
   – Combined with matching Products
   – Added value for Customer
   – Increased Sells
   

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4. Brooklyn Soap
   Company
   – Men Healthcare Journal
   – Each Post with matching
   products
   – Editorial Content
   – Less interactions
   

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5. Nike Run Club
   – App for individuell
   training-plans
   – Tipps & Tricks in a Journal
   – Application combined with
   editorial Content
   

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6. Headless eCommerce
   – Decouple presentation and
   eCommerce Layer
   – Add flexibility and
   maintainability
   – Independent of Selling
   channel
   – Use-Case specific systems
   

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7. Traditional vs. Headless eCommerce
   Traditional Headless
   Front-end Development
   – Design constraints
   – Time to edit the database, code
   and platform is massive
   – No design constraint. Just make a
   simple API call
   – Need to make front-end
   presentation from scratch
   Customization and
   personalization
   Pre-defined experience for both
   users and admin
   Create your own experience for both
   users and admin
   Flexibilität and
   adaptability
   Front-end is tightly coupled with
   back-end - only little room for
   customization
   – Endless customization
   – Changes can be made in the front-
   end
   https://www.coredna.com/blogs/headless-commerce
   

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8. Sulu
   – Enterprise content
   management platform
   – Built full-stack on the
   Symfony framework
   – Made for businesses
   – Intuitive UI with great UX
   – High performance
   – 100% Open Source
   

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9. Sylius
   – eCommerce Platform
   – Full-Stack Symfony
   – Extensible and customizable
   – Many Plugins
   – Adapters for PIMs/ERPs
   – Multi-Channel
   

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10. Sylius
    – Complete Solution
    – But modular
    – Short time to Market
    – Allows incremental
    development process
    

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11. Compare
    Sulu Sylius
    E-Commerce - x
    E-Commerce Plugins - x
    Adapters
    PIMs / ERPs
    - x
    Shop User API - x
    

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12. Compare
    Sulu Sylius
    Content Management x -
    (Very basic Plugin)
    Configurable Templates x -
    Smart Caching
    (e.g. Varnish)
    x -
    Drafting / Versioning /
    Audience Targeting /
    Segments
    x -
    

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13. Compare
    Sulu Sylius
    Multi-Portal / Channel x x
    Multi-Language x x
    Flexible / Intuitive
    Admin UI
    x
    (for content)
    x
    (for eCommerce)
    Symfony x x
    

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14. “
    What belongs together,
    grows together!
    

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15. Live Copy/Paste Session
    – Sulu & Sylius working parallel
    – Synchronized product data
    – Sulu renders the webpage
    – Interaction with Sylius over
    Rest-API
    

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16. Lets do it
    

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17. Case Studies
    

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18. Feinschmecker
    https://www.feinschmecker.de
    Developed by Sulu
    Using
    – Symfony Messenger +
    Redis Streams
    – SuluArticleBundle
    – Various Sylius Plugins
    – React App talking to Sylius
    ShopApi Plugin
    

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19. https://www.glasses24.com
    Developed by brille24.de
    Using
    – Synchronization to
    ArticleBundle
    – Sulu pipelines Sylius
    ShopApi Plugin
    Planned
    – Akaneo PIM Integration
    – Cutting of SuluArticleBundle by
    using Elasticsearch directly
    Glasses24
    

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20. Boneco
    https://www.boneco.us/en-us
    Developed by MASSIVE ART WebServices
    Using
    – Symfony Messenger +
    Redis Stream
    – Synchronization to custom
    Entity in Sulu
    – React App talking to Sylius
    ShopApi Plugin
    

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21. sulu.io
    Thank you!
    

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22. Important Link
    – https://speakerdeck.com/wachterjohannes/content-commerce-sulu-and-sylius
    – https://github.com/TheCadien/PHPUGMRN-sulu-demo
    – https://sulu.io/services/support#chat
    

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